Senior Manager, Business Development Team

Senior Manager - Business Development Team
Salary:$110000 - $130000 base Commission (OTE $145000)
Department:Sales
Reports To:VP of Sales
Location:Hybrid (Thornhill ON)(in-office 2-3 times per week)
Role Type:Permanent Full-Time

About Us:

At WellnessLiving we empower health and wellness business ownersto turntheir passion into thriving businesses. Our mission-critical software supports thousands of entrepreneurs and millions of clients worldwide on their wellness customer-first company that values excellence accountability and adaptability andwerelooking for people who thrive in a fast-paced environment and want to make a meaningful impact in the wellness industry.

Our culture is guided by four core values that shape how we work and grow together:

Customer First We approach every challenge with a deep commitment to our customers success and happiness.

Excellence We hold ourselves to a high standard and strive for exceptional execution in everything we do.

Accountability We take ownership of our decisions actions and results.

Adaptability We embrace change stay flexible and continuously evolve in a dynamic world.

If these values resonate with you and you meet the qualifications for this rolewedlove to hear from you!

About You:

Were looking for a hands-on results-driven Outbound Sales Manager to lead and develop our BDR team. Youll coach performance drive consistent pipeline generation set clear expectations and use data to identify opportunities for improvement.

Youll lead by example bringing a strong understanding of outbound prospecting across cold calling email and social channels. Working closely with Sales Marketing Enablement and Revenue Operations youll help strengthen our outbound strategy improve processes and support continued revenue growth.

Responsibilities:

• Lead the BDR team in our Canadian office providing strategic direction coaching and day-to-day leadership to drive consistent performance and pipeline generation.
• Set team goals activity expectations and quotas and monitor performance against key metrics and pipeline targets.
• Coach and develop BDRs across outbound prospecting channels including cold calling email SMS LinkedIn and other social channels.
• Develop and execute outbound prospecting strategies in partnership with Sales and Marketing leadership to generate qualified opportunities and support revenue growth.
• Ensure the team can clearly articulate WellnessLivings value proposition identify prospect needs and generate interest in product demonstrations.
• Conduct regular coaching sessions call reviews pipeline reviews and performance discussions to reinforce best practices and improve individual and team results.
• Monitor pipeline health and performance metrics including conversion rates deal progression win/loss analysis and forecast accuracy.
• Maintain data hygiene across pipelines and CRM systems ensuring accuracy consistency and minimal duplication.
• Collaborate cross-functionally with Sales Marketing Enablement Product and Revenue teams to drive pipeline growth and revenue outcomes.
• Provide clear reporting and performance insights to sales leadership to support forecasting planning and decision-making.
• Build and maintain outbound sales playbooks processes workflows and documentation that support consistent execution and faster onboarding.
• Build and maintain clear documentation for processes workflows and campaign operations.
• Identify operational bottlenecks and opportunities for process improvement; implement scalable solutions to optimize efficiency.
• Oversee lead management processes including capture scoring routing and lifecycle progression through marketing automation.
• Mentor and develop team members while fostering a high-performance accountable and collaborative team culture.
  

Skills & Qualifications:

• 3 years of progressive experience in a BDR SDR outbound sales or similar role with demonstrated success generating pipeline and achieving measurable sales targets.
• Previous experience managing BDRs SDRs or other sales professionals is preferred; high-performing Team Leads with strong coaching and mentorship experience will also be considered.
• Experience within a B2B SaaS environment is strongly preferred.
• Proven ability to coach mentor and develop sales professionals while setting clear expectations and driving accountability.
• Strong understanding of outbound prospecting strategies and best practices across cold calling email social selling and other outreach channels.
• Demonstrated ability to consistently achieve or exceed individual and team performance goals.
• Strong communication organization prioritization and time-management skills.
• Ability to thrive in a fast-paced performance-driven environment and adapt quickly as priorities evolve.
• Willingness to lead by example including proficiency in cold calling to demonstrate effective techniques to the team.
• Collaborative mindset with the ability to partner effectively across Sales Marketing Enablement and other teams.
• Experience with CRM sales engagement and conversation intelligence platforms; familiarity with Salesforce Outreach and Gong is an asset.

Why WorkWithUs:

• Join a passionate fast-growing team focused on making a meaningful impact in the Fitness & Wellness industry.
• Enjoy a competitive compensation package including vacation and benefits.
• Benefit from a flexible hybrid work environment with opportunities for professional growth and development.
• Be part of a collaborative culture that values creativity innovation and continuous learning.

Please note that only those selected for an interview will be contacted.

We appreciate you taking the time and look forward to reviewing your application!

WellnessLiving is an equal opportunity employer. Employment decisions are based on qualifications experience and business needs. We prohibit discrimination and harassment of any kind and consider all qualified applicants without regard to race color religion creed gender gender identity or expression sexual orientation national origin disability age genetic information veteran status marital or family status or any other status protected by applicable law.

WeutilizeAI to generate summaries of interview notes as part of our candidate evaluation helps ensure a fair and consistent review whilemaintaininga human-centered hiring approach.