Senior Director, Product Strategy (AI, Data, Advertising)

Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe the second largest communications group in the world and a global leader concentrated within four main activities: Communication Media Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.

Canadian brands include: Publicis Canada (Publicis Canada Hawkeye Razorfish Publicis Health ThePubProductions Nurun Moov AI Publicis Sports & Entertainment) Publicis Media (Starcom Spark Foundry Zenith) Leo Burnett (Leo Burnett Canada Ove Brand Design Leo Burnett Design) Saatchi & Saatchi (Saatchi & Saatchi Canada Synergize TPM) MSL Canada/North Strategic and Publicis Sapient.

Enterprise Product Vision & Portfolio Strategy

• Set and champion the long-term product vision for Connected Solutions aligning AI and data capabilities with client priorities agency strategy and market opportunity.

• Own the enterprise business roadmap and rollout sequencing for the core agentic solution while identifying adjacent products and portfolio opportunities that can expand impact and revenue.

• Establish portfolio-level prioritization criteria that balance client demand feasibility commercial potential differentiation and strategic fit.

• Make clear recommendations on where to invest accelerate pause or reposition and build executive alignment around those choices.

Executive Leadership & Governance

• Serve as the senior strategic voice for Connected Solutions in executive forums client leadership meetings and cross-agency planning discussions.

• Create decision frameworks and governance rhythms that keep business product delivery and technology leaders aligned on priorities risks and expected outcomes.

• Hold the strategic boundary between product vision tactical product design and technical execution ensuring accountability without dictating architecture.

• Partner closely with the Product Lead and Delivery and Technology leadership to translate strategic intent into an executable plan.

Commercial Growth & Market Positioning

• Identify and shape growth opportunities across existing and prospective client relationships connecting product capability to meaningful business value.

• Define positioning packaging adoption pathways and service models that enable agencies and account teams to bring Connected Solutions to market consistently.

• Partner with growth and account leaders on pitches proposals and strategic pursuits strengthening the commercial story and value proposition.

• Turn high-value client use cases into repeatable offerings that can scale across accounts markets and agency disciplines.

Client Advisory Storytelling & Influence

• Act as a trusted advisor to C-level clients and senior internal executives helping them understand where AI data and automation can create measurable value.

• Shape and deliver compelling narratives for pitches demonstrations executive presentations and strategic workshops.

• Translate complex product and technical capabilities into clear business choices outcomes and trade-offs for non-technical audiences.

• Build consensus across clients agencies product technology and delivery teams especially when priorities compete or strategic pivots are required.

Adoption Impact & Continuous Learning

• Define what successful adoption and rollout look like including client outcomes adoption signals repeatable use cases and indicators of commercial scale.

• Develop executive-level measures of product value and use them to guide roadmap decisions investment conversations and market expansion.

• Establish structured feedback loops with clients and agencies to identify friction unmet needs and emerging opportunities.

• Serve as the senior escalation point for product-related concerns or strategic pivots coordinating resolution with the Product Lead and relevant partners.

What Success Looks Like

• Connected Solutions has a clear prioritized and commercially grounded roadmap understood by senior stakeholders.

• Clients and agencies understand the portfolios value and how to adopt it.

• Product decisions reflect client feedback adoption signals and market opportunity.

• Individual client needs become repeatable use cases scalable offerings and sustained commercial momentum.

What we are looking for:

• 12 years of progressive experience in product strategy marketing strategy innovation or commercial growth including significant leadership at the Director Group Director or equivalent level.

• Experience owning enterprise product or portfolio strategy business roadmaps and rollout plans across external clients agency networks or complex organizations.

• Deep understanding of the agency ecosystem ideally across creative media CRM and data disciplines.

• Strong knowledge of marketing and media workflows and a practical understanding of how agentic AI and automation can improve them.

• Proven ability to advise C-level stakeholders simplify complex topics and influence cross-functional decisions in a matrixed environment.

• Strong commercial mindset with experience connecting product capabilities to packaging adoption client value and scalable growth.

• Ability to partner credibly with engineering and technical leadership while owning business strategy rather than technical delivery.

• Bachelors degree in Business Marketing Product Strategy or a related discipline or equivalent professional experience.

Stand-Out Experience

• Launching or scaling agentic AI automation data or marketing technology solutions within CRM media or creative organizations.

• Familiarity with agency commercial models including licensing packaging service tiers and value propositions.

• Experience leading product advisory boards executive workshops innovation councils or structured client discovery programs.

• New business growth strategy or enterprise transformation experience across multiple agencies markets or global stakeholder groups.