Senior Digital Brand Officer

Positions Available: 1

Existing Vacancy

Closing Date: Tuesday September 8 at 5:00 PM EST

Friends of Ruby supports 2SLGBTQIA youth aged 1629 through mental health services social programs and housing. We operate a Youth Centre and a Transitional Home offering identity-based barrier-free counselling case management housing supports drop-in and community programming in affirming and integrated way. Our work is rooted in intersectional anti-oppressive and decolonized approaches and we are committed to treating everyone with dignity respect and inclusion.

The Senior Digital Brand Officer leads brand strategy integrated marketing campaigns digital media content creation public relations and crisis communications. They oversee social media digital assets and website content while ensuring consistent brand expression and alignment with organizational mission values and communication goals

About the Role

• As the Senior Digital Brand Officer you will be responsible for:
• Lead FoRs brand digital marketing and social media strategy ensuring a consistent and engaging presence across channels.
• Develop inclusive youth-centred content and storytelling that reflects 2SLGBTQIA experiences and advances organizational goals.
• Plan and execute integrated marketing fundraising and awareness campaigns that drive engagement growth and donations.
• Create and oversee high-quality digital content and creative assets aligned with FoRs brand.
• Build strong relationships with internal teams media influencers community partners and vendors to amplify FoRs reach and impact.
• Use analytics audience insights and emerging trends to measure performance and continuously improve digital strategies.
• Support public relations media opportunities and crisis communications ensuring timely and brand-aligned messaging.

Core Competencies

• People-Focused: ensures workflows serve participants and staff not just process.
• Collaboration: acts as the teams trusted resource and cross-team connector.
• Integrity: owns compliance-critical workflows (e.g. grant reporting) with full transparency.
• Respect & Affirming Practice (IDEA): reviews systems and templates for equity and accessibility and fixes gaps; coaches others on inclusive service and communication standards.
• Growth & Learning: identifies and implements process improvements; trains others on systems.

Required Credentials

• Post-secondary education in marketing communications digital media PR or a related field or equivalent experience.
• Experience in digital marketing communications social media and integrated campaign development.
• Strong writing storytelling editing and content creation skills for diverse audiences.
• Experience building brand consistency and creating inclusive youth-centred content reflecting 2SLGBTQIA voices and experiences.
• Strong relationship-building skills with internal teams media influencers vendors and community partners.
• Proficiency with digital social media website content and analytics tools; knowledge of SEO email marketing and digital advertising is an asset.

Why Work with Us

• Be part of a mission-driven organization where your work has a lasting impact on the lives of 2SLGBTQIA youth.
• Join a welcoming inclusive environment where your ideas are valued and your contributions are recognized and celebrated. We offer a space where everyone can be their authentic selves at work.
• We invest in your professional development with meaningful opportunities for growth learning and advancement.
• Engage in work that is challenging meaningful and aligned with your values.

What We Need

• Must be legally authorized to work in Canada.
• Must provide a satisfactory Vulnerable Sector Police Check.
• Must reside in Ontario.
• Must be willing to work onsite in downtown Toronto on a hybrid schedule.
• Must have flexibility to work evenings and weekends occasionally as required.
• Travel to various community-based settings as needed

Important Note

If you have accessed Friends of Ruby services in the past year please refrain from applying to ensure objectivity and avoid conflicts of interest. We appreciate your understanding.

How to Apply

Please submit applications through the job posting link. Due to high volume only selected candidates will be contacted. No phone inquiries please.

AI will not be used in screening or selection; it may be used for notetaking during interviews.

Friends of Ruby is committed to an inclusive hiring process. Accommodations are available upon requestplease contact our Culture & Equity team.

Preference will be given to members of the 2SLGBTQIA community as part of our commitment to equity and representation.

We cant wait to hear from you!

Required Experience:

Senior IC