Senior Customer Marketing Manager, Advocacy

Clio is the global leader in legal AI technology empowering legal professionals and law firms of every size to work smarter faster and more securely.

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby Toronto or Calgary. We are also open to candidates across Canada or the U.S.

This is a 12-Month Fixed Term Contract.

At Clio we LOVE our customers. As the worlds most popular cloud-based legal software we know that were only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can by getting them to fall in love with our products adopt new features and functions and evangelise the product to others.

We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimisation of Clios referral programme. You have a proven track record of building and scaling successful referral programmes driving customer engagement and delivering measurable results. Youll design initiatives that motivate and empower customers to refer others while ensuring a seamless and rewarding experience. Leveraging data and insights you will refine and scale the referral programme to align with broader marketing and business goals. This role requires strategic vision creative problem-solving and a passion for creating exceptional customer experiences.

• Design and launch new experiments to further extend our referral program.

• Own channel goals track performance and report on key metrics including referral rates MQLs pipeline contribution and ROI.

• Monitor and analyse program performance metrics providing actionable insights and data-driven recommendations for improvement.

• Leverage customer and data insights to identify opportunities for new segmentation strategies.

• Continuously test and optimise referral workflows incentives and messaging to enhance user experience and conversion rates.

• Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.

• 5 years of experience in B2B software as a growth demand generation or customer marketer.

• Exceptional written and verbal communication skills with the ability to create engaging content.

• Proven success in driving pipeline growth and revenue through integrated campaigns.

• Excellent relationship-building skills and a strong positive attitude.

• Expertise with sales and marketing tools such as Salesforce Ambassador Sendoso Pendo and marketing automation platforms.

• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.

• Proven cross functional collaboration skills and the ability to work with sales customer success and marketing teams.

• Strong project management skills and comfort with Asana or other project management tools

• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

• Strong analytical skills and ability to use data to inform decision-making and strategy development

What you will find here:

Compensation is one of the main components of Clios Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive equitable salary with top-tier health benefits dental and vision insurance

• Hybrid work environment with expectation for local Clions (Vancouver Calgary Toronto Dublin London New York City and Sydney) to be in office min. twice per week.

• Flexible time off policy with an encouraged 20 days off per year.

• $2000 annual counseling benefit

• RRSP matching and RESP contribution

• Clioversary recognition program with special acknowledgement at 3 5 7 and 10 years

Diversity Inclusion Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves and are united by our mission. We are dedicated todiversity equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included valued and enabled to do the best work of their careers wherever they choose to log in from. We believe that different perspectives skills backgrounds and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation please let us know and we will work with you to meet your needs.

Learn more about our culture at a Human and High Performing AI company meaning we use artificial intelligence to improve all of our recruitment AI helps us streamline the process for greater efficiency. However weve built our systems to ensure that a human always reviews AI-generated output and we never make automated hiring decisions.

Disclaimer: We only communicate with candidates through official @ email addresses.