Senior Content Marketing Manager

TextExpander is hiring a Senior Content Marketing Manager to own content end to end production and distribution in roughly equal measure.

That split is deliberate. Youll decide what gets made get it made and own getting it in front of the people it was made for. Reach and downstream revenue are yours alongside the work itself.

The role is also format-agnostic. Written work matters and will keep mattering and so do video short-form social audio webinars interactive tools templates and the Snippet libraries that may be our most underused content asset. Youll decide which format an idea deserves and then get it made sometimes with your own hands sometimes through the freelancers creators and agency partners you direct.

Content Strategy. Own the content roadmap and the point of view behind it. Tell the TextExpander story to the broad horizontal audience of people who type the same things over and over then tell it again specifically and credibly to each of the verticals we serve well: healthcare customer support legal insurance education and beyond. Decide what gets made in what format and why. Build a voice for TextExpander that sounds like us and nobody else.

Multi-Format Production. Long- and short-form written work: blog comparison and category pages customer stories product launch narratives. Video: YouTube product walkthroughs short-form social cuts. Audio webinars and live formats where they fit the audience. Interactive and utility content: templates Snippet libraries calculators teardowns. Direct a bench of freelancers editors video editors and agency partners so output scales past your own capacity.

Distribution. Own the channel mix that puts content in front of people: organic social email and lifecycle communities where our audience already lives syndication and in-product surfaces. Build a repurposing engine so every substantial asset generates a dozen derivative placements without a dozen briefs. Partner on our creator and PR motion brief creators shape sponsored and co-created content and turn earned coverage into durable assets. Work alongside our Director of Search Experience so content is strong enough to win organic and AI answer surfaces and distributed well enough to earn the signals that get it there.

Measurement and Revenue Ownership. Own the numbers all the way down: reach trial starts activations purchases and revenue attributed to content. Report on content-sourced and content-influenced pipeline. Use HubSpot Sigma Mixpanel and Ahrefs to show whats working retire what isnt and forecast against your targets. Report to the VP of Marketing and senior leadership on the channels contribution.

Content Marketing Experience. 5 years in B2B content marketing including time at a self-serve or product-led SaaS company.

Range. A portfolio that shows strong work in more than one medium.

Distribution Chops. A track record of getting content in front of a hard-to-reach audience and a clear account of what actually moved it.

Data Fluency. You pull your own numbers and you know which metrics predict revenue.

Directing Others. Experience briefing editing and holding a quality bar with freelancers creators or agencies.

Editorial Judgment. A fast clean writing hand and strong instincts about whats worth publishing. You use AI well and the voice stays yours.

Self-Direction. The team is small and the surface area is large. Youll have a production budget a freelance bench and a direct line to leadership and youll still be the person deciding what matters this quarter.

• Hands-on video production or editing

• A track record with SEO and AEO in a post-AI search world

• PR experience and a history of distributing content through earned and third-party channels

TextExpander is an established SaaS company with a long track record and a loyal customer base. Were a lean fully remote team of around 50 people trusted by teams at Amazon Uber Shopify and Dropbox and backed by Summit Partners.

This role exists because theres a genuinely good story here and not enough of the right people have heard it yet. Our customers are unusually attached to this product. Turning that into reach is the work.

Youll have the autonomy to build the content and distribution engine from scratch enough proximity to leadership to see your work shape real decisions a flexible schedule and a team small enough that what you build genuinely matters.

• Compensation: $120000 - $150000 USD / year

• High level of autonomy in your role

• Motivated and creative teammates

• Flexible schedule

• Employment benefits:

• Healthcare plans

• Paid vacation and sick leave

• Company-paid Short- and Long-Term Disability Insurance

• Company-paid basic life insurance

• Paid Parental Leave Policy

• 401(k) plan / RRSP plan

TextExpander provides equal employment opportunities to all employees and applicants. Qualified applicants receive consideration without regard to race color religion sex pregnancy or related conditions sexual orientation gender identity or expression national origin age marital status genetic information protected veteran status or disability status.

We are glad to provide reasonable accommodation during the application and interview process. Let us know what you need and well arrange it.