Senior Content Marketing Manager

Were seeking a creative and analytical Senior Content Marketing Manager to join our growing Marketing Team. Is this one of the coolest jobs at Loopio We think so. Hear us out:

As a company were on a mission to help companies transform their RFP response process from a revenue blocker into a competitive advantage.

Our software delivers the goods but our secret sauce is our unique brand and insightful content that wins the hearts and minds of customers industry leaders and heckeven the competition.

In this role youll be the key driver behind our content marketing enginefrom owning the end-to-end production to strategizing our next play and distribution.

Note: This is an existing vacancy on the team

Youll lead the team that creates content for current (and future) Loopio customers with a focus on driving awareness intent and loyalty amongst our target audience.

Working with teams across the company (like Growth Product Sales Customer Success and People) youll create and distribute content that moves the needle on our larger marketing strategies and company growth goals.

• Drive a content strategy that meaningfully engages Loopios target audience and impacts business results leveraging impactful storytelling as our competitive edge

• Take the lead on managing our content strategy production and execution across a variety of formatseverything from short-form videos to larger quarterly content projects which include original research as the foundation

• Partner with teams across the business to protect Loopios reputation as a thought-leader giving strategic guidance on content formats topics and more

• Give direction to effectively scale Loopios presence in the market partnering with internal and external stakeholders to support quality across paid and owned channels

• Thoughtfully managing relationships with freelancer industry and agency partners while pushing hard enough to achieve meaningful results for our initiatives

• Confidently track analyze and report on key metrics associated with our content marketing success like web traffic conversions pipeline and closed won revenue
  

• 5-8 years of experience building effective content strategies in a B2B setting

• Youre passionate about writing copyediting and creative productionplus youve got the portfolio to prove it. (Bonus points for a variety of channels and formats)

• You have a strong understanding of the role that content plays in a B2B SaaS buyers journey (and how it supports growth for the broader organization)

• Youre a remarkable leader a great manager and a passionate teacher (all of which is highly valued in Loopio people leaders)

• Youre comfortable giving direction (and getting feedback) to maintain quality content from both internal and external stakeholders

• You know how to produceand promotecontent to drive results with experience successfully distributing content through a variety of channels

• A strong execution musclethis a player/coach role that requires a range of skills from crafting case studies pitching conference presentations producing webinar content brainstorming social posts and more

• Strong project management skills to manage long-term strategic initiatives complex projects and a steady flow of smaller requests

• You have in-depth experience measuring a content teams performance in standard tools like Google Analytics and Search Console (bonus points for experience connecting your work to pipeline impact)

• You are a Master of Pun(s). GIFs. Jokes. You frequently go the extra mile to make your audience smile and infuse fun into your work.
  

• Loopio is a remote-first workplace because we recognize the advantages of working flexibly. We are HQd in Canada with established hub regions around the world where we hire from.

• Our employees (or Loopers as we call ourselves!) live and work in Canada (British Columbia and Ontario) London and India (specifically in Gujarat Maharashtra and Bengaluru).

• The majority of our team is based in ON and BC which means these employees live and work remotely within a 300km radius of Toronto (within Ontario) and Vancouver (Within BC).

• We offer flexible co-working locations available to Loopers in ON and BC. Those based in ON have the option of working out of our convenient co-working space located in the heart of Downtown Toronto and a 12-minute walk from Union Station. BC Loopers have the option to work centrally in Vancouver. It is whatever works best for you!

• Youll collaborate with your teams virtually across the UK India and North America (were just a Zoom call and Slack message away!) with core sync hours and focus time for headsdown work during the workday

• We encourage asynchronous collaboration to effectively work as a global #OneTeam!

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s we leverage Lattice for our 1:1s and performance conversations

• You will have the opportunity to elevate your craft and the opportunity to explore your creativity with a dedicated professional mastery allowance for more learning support! We encourage experimentation and innovative thinking to drive business impact.

• We offer a wide range of health and wellness benefits to support your physical and mental well-being starting day 1 with Loopio.

• Well set you up to work remotely with a MacBook laptop a monthly phone and internet subsidy and a work-from-home budget to help get your home office all set up.

• Youll be joining a supportive culture that has thoughtfully built out opportunities for connections in a remote first environment.

• Participate in townhalls AMA (Ask-Me-Anything) and quarterly celebrations to celebrate the big wins and milestones as #oneteam!

• Our four active Employee Resource Groups offer opportunities for employees to learn and connect year-round.

• Youll be a part of an award-winning workplace with an opportunity to make a big impact on the business.

Questioning your qualifications Read this Hi there we recognize that all too often potential candidates dont apply for a position simply because they dont hit every single criteria included in the job descriptionparticularly members of underrepresented groups.

Whether or not your experience checks off all the boxes on a job posting we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage so weve created prompts in the application for you to share more about yourself. If youve made a career transition (or a few!) youre self taught in a new role or you have skills/experience youd like to highlight we want to hear more about what you could bring to the table.

AI in Recruitment At Loopio we leverage artificial intelligence (AI) technology to enhance our recruitment process. These tools assist with tasks such as resume screening drafting preliminary job descriptions generating initial interview questions transcription and occasionally sourcing prospective candidates. However AI is never used to make final hiring decisions; our use of AI serves to support repetitive and administrative tasks in order to streamline our hiring and recruitment workflows. We are committed to the responsible use of AI in our hiring practices prioritizing both an improved candidate experience and operational efficiency. Our standardized hiring practices remain focused on reducing biases with all key hiring decisions solely made by our team. We continuously review and refine our hiring practices to align with industry best practices and evolving legal guidelines

AI Usage in Interviews The Loopio interview process is designed to help us better understand your professional experiences as well as your unique perspective and approach to delivery and collaboration. To ensure a fair and accurate assessment we expect candidates to refrain from using AI-generated content to produce responses to our interview questions during the live interview as our goal is to evaluate your own knowledge and problem-solving abilities - not those of an AI assistant. If AI-generated responses are identified during the interview Loopio reserves the right to disqualify candidates from the interview process.

For specific roles that include a take-home assignment our AI Interviewee Policy allows the use of AI for initial support; however the final submission must be a true reflection of your personal insights skills and decision-making.

Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team () should you require accommodations at any point during our virtual interview processes.

Required Experience:

Manager