Senior Consultant, Digital and Paid Media Analyst (SEO, GEO, Paid)

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

Were looking for a digital specialist with experience in paid media SEO and GEO.

This existing role will report to our Senior Director Digital theDigital/Social & Influencer Analystwill play a key role in supporting digital research planning and paid media solutions for our clients. This role will be responsible for helping to plan implement manage and report on organic and paid media performance as well as SEO and GEO.

Based in Toronto you will work within our Digital team working closely with our practice teams and consultants across Canada to execute digital paid media across social programmatic and search.

The role is perfect for a digital marketing native someone who has 4-6 years experience working hands-on within the social advertising platforms including Meta TikTok LinkedIn and Google. They will have a proven ability to manage the end-to-end planning and optimization process. They will be responsible for supporting a range of clients and sectorssuch as Consumer Health Tech Public Affairs and Energywith a variety of objectives.

Heres what youll be doing:

You will be responsible for supporting our sector teams and clients throughout the end-to-end campaign management process including:

• Research and development of paid media SEO and GEO plans
• Performance analysis and reporting for social content and digital paid media performance
• Management and/or QA of paid media campaign creation and set-up process for social and digital paid campaigns
• On-going monitoring analysis and optimization of campaign activity
• Supporting budget reconciliation and finance management as required
• Maintain knowledge of industry best practices and new technologies

What youll need to get here:

• 4-6 years of hands-on experience setting up managing and optimizing digital media campaigns for brands particularly on paid digital and social platforms
• SEO and GEO experience
• Agency-side experience is preferable but in-house experience is also valuable
• Experience managing digital public affairs campaigns an asset
• In-depth experience across social platforms Facebook/Instagram TikTok LinkedIn SEM and YouTube (and Google Ads more widely)
• Web Analytics capabilities is a plus especially knowledge of GA4 and unpacking acquisition trends
• Any experience in other areas of digital media (programmatic paid search affiliates SEO) is preferable as is any experience in traditional media channels
• High attention to detail
• Experience delivering client service excellence
• Capability to problem solve; Have a highly numerical and analytical approach

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