Regional Director, Digital Marketing

The Regional Director Digital Marketing is responsible for leading and executing the digital marketing strategy across a defined region. This role combines strategic leadership with hands-on oversight of campaigns performance marketing brand presence and digital customer experience. The ideal candidate brings strong analytical thinking team leadership and a deep understanding of market dynamics.   

Job Duties Include:

Strategic Leadership 

• Develop and implement a comprehensive regional digital marketing strategy aligned with global objectives 
• Identify growth opportunities through market trends customer insights and competitive analysis 
• Collaborate with global and cross-functional teams to ensure brand consistency and campaign alignment 

Campaign & Channel Management 

• Oversee multi-channel digital campaigns including paid media SEO/SEM email social media and content marketing 
• Optimize marketing funnels to improve acquisition conversion and retention 
• Ensure localization of campaigns to reflect regional audience preferences 

Performance & Analytics 

• Define KPIs and track campaign performance using analytics tools 
• Translate data into actionable insights and continuously optimize marketing efforts 
• Manage regional marketing budgets and allocate resources effectively for maximum ROI 

Team Leadership 

• Lead mentor and develop a team of digital marketing professionals 
• Foster a high-performance culture focused on innovation collaboration and accountability 
• Partner with external agencies and vendors as needed 

Customer Experience & Innovation 

• Enhance digital customer journeys across web mobile and emerging platforms 
• Champion experimentation and adoption of new tools technologies and marketing approaches 
• Ensure compliance with regional data privacy and digital regulations 

Qualifications :

Your Skills & Qualifications:

• Extensive experience in digital marketing with a proven track record of delivering strong results and a minimum of 5 years of experience. 
• Significant leadership experience driving high performance teams 
• Proven track record of driving growth through digital channels at a regional or multi-market level 
• Strong expertise in performance marketing analytics CRM and marketing automation platforms 
• Experience managing budgets and cross-functional teams 
• Excellent communication leadership and stakeholder management skills 
• Hospitality or Tourism background preferred but not required 

Key Competencies 

• Strategic thinking with executional excellence 
• Data-driven decision-making 
• Leadership and team development
• Adaptability in fast-paced evolving environments 
• Strong understanding of regional cultural and market nuances 

Success Metrics 

• Growth in regional digital revenue and pipeline 
• Improvement in key performance metrics (CTR conversion rates ROI) 
• Successful execution of integrated campaigns 
• Team engagement and performance 

Additional Information :

Job Perks & Benefits:

• Comprehensive benefits package (Medical Vision & Dental) including extended benefits like; Mental Health Orthodontics Fertility Drugs and Gender Affirmation for full time permanent status employees
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
• Access to the Mountain Explorer Travel Program exclusive room rates for colleagues which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise Jasper & Whistler
• Discounts while using our resorts Food & Beverage Outlets Fitness Centre Spa and Fairmont Banff Springs Golf Courses
• Subsidized staff accommodation provided on-site for full time status employees for 1 month off-site accommodation is available for you to rent downtown based on availability
• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $8/meal)

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

APPLY TODAY: Whether youre just launching your career or looking for a new adventure we invite you to visit  to learn more about Fairmont Banff Springs and the extraordinary opportunities that exist within our resort!

We encourage you to let us know if you require any accommodations through the application/recruitment process and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact in confidence: 

Remote Work :

No

Employment Type :

Full-time