Product Marketing, Senior Specialist

Who We Are:

Every transaction matters. Every Canadian matters. At Interac we protect both driving trust security and inclusion so our digital economy thrives.

Founded in 1984 Interac connects Canadians through secure digital payments advanced identity verification and industry-leading fraud protection. Connecting banks businesses and individuals Interac enables millions to send receive and manage money safely and effortlessly every day across both digital and physical environments.

As the backbone of Canadas financial ecosystem Interac facilitates over 20 million transactions daily supported by trusted partnerships with government and financial institutions. Consistently ranked as Canadas most reputable financial technology brand Interac is deeply embedded in the daily lives of Canadians.

Who You Will Work With:

The Product Marketing Senior Specialist works within the Product Marketing team and across the broader Interac organization with a mandate to support the storytelling go-to-market planning market intelligence and execution of product marketing activities to drive growth for Interac. Supporting the Product Marketing Leader this role will work in close collaboration with the Marketing Leads to plan execute and measure the success of programs to meet our product goals.

What YouWillDo:

Storytelling & Go-to-Market Planning

• Support the Product Marketing Leader and collaborate with Product Leads in crafting product narratives messaging and positioning that shapes how different audiences think about Interac products on an emotional and rational level.

• In partnership with the Product Marketing Leads for product(s) provide support for go-to-market planning and the development of a cohesive marketing plan that aligns with overall business goals.

Go-to-Market Execution

• Execute against the go-to-market plan for product marketing with a cross-functional team across paid earned and owned marketing channels to reach both consumer and business audiences.

• Support brief development to inspire breakthrough storytelling and creative concepts rooted in customer insights.

• Guide and direct agency partners and internal teams in campaign development to develop on strategy programs and grow our products and brands.

Customer Insights Market Intelligence and Reporting

• Coordinate market research and customer insights to identify key pain points trends and opportunities in both merchant and consumer segments.

• Use data-driven insights to recommend refining of messaging and development new campaigns.

• Provide regular reporting on the effectiveness of marketing efforts using insights to inform ongoing strategy refinement.

Measurement & Reporting

• Set KPIs for partner marketing initiatives and build new tracking for performance across all campaigns and channels in partnership with digital and analytics teams.

• Provide regular reporting and summary presentations on the effectiveness of marketing efforts using insights to inform ongoing strategy refinement.

• Ensure continuous optimization of campaigns based on data and market feedback to maximize impact.

Sales Enablement

• Lead the development of sales enablement materials to support the CCO sales efforts.

Budget and Invoicing

• Process invoices and track spending against budget for areas of accountability ensuring cost-effective initiatives.

Cross-Functional Collaboration

• Participate in agile product squads ensuring alignment between product capabilities business development needs and marketing strategies and support timely delivery of campaigns to meet outcomes.

WhatYou Bring:

• 5-7 years of experience in marketing or product marketing preferably within payments financial services or retail.

• Experience in harnessing customer insights and market research to inform product positioning and campaign strategies.

• Experience with go-to-market planning and developing strategic product marketing plans and materials.

• Experience with go-to-market execution across paid and owned channels in both B2B and B2C orientations.

• Strong presentation skills both written and verbal including the ability to translate technical features into compelling and clear product marketing sales enablement materials and clear agency briefings

• Excellent interpersonal skills able to build cross-functional relationships across Marketing Comms Product and Technology teams.

• Eligibility to work for Interac Canada in a full-time capacity.

WhatWereOffering:

The hiringrangefor this position is$85000 $110000 and you will also be eligible for our short-term incentive plan. The exact amount will depend on factors such as skills experience and job-related knowledge butInteracscommitment goes beyond compensation. Our Total Rewards package is designed to support your well-being and future and includes:

• Generous vacation and wellness days to help you recharge

• Comprehensive employer-paid benefits coverage for peace of mind

• Market-leading employer-funded RRSP program to invest in your future

• Flexible hybrid work model for better work-life balance

• Accessto afree and confidential 24/7 employee & familyassistanceprogram to offer support for you and your immediate family

• Pregnancy and parental leave top-up to support growing families

• Charitable donation matching with United Way to amplify your impact

Why Join Us

At Interac the impact we make and the people who drive it is profound. When you become part of our team youre joining a purpose-driven organization thats shaping the future of digital finance in Canada. Heres what you can expect:

• Investing in the Future Help us unlock digital prosperity for all Canadians.

• Innovative Thinking Collaborate on products practices and platforms that redefine whats possible.

• Inclusive Culture Be empowered to bring your whole self to work and realize your full potential.

• Inspiring Community Work in an ecosystem where we lift each other up and rise together.

• Intentional Support Enjoy flexible supportive offerings that prioritize your total wellness.

Additional Pre-Employment Requirements:

To ensure the integrity of our organization successful candidates will be required to complete background checks which may include Canadian Criminal Credit Check Canadian ID Cross-Check Public Safety Verification 5-year Employment Verification Education Verification Credit Check and Social Media Check.

Equal Opportunity Employer

Interac is also an equal opportunity employer committed to fostering a diverse and inclusive workplace. We believe that innovation thrives when people from different backgrounds experiences and perspectives come together. Thats why we are committed to providing fair and equitable employment opportunities for all individuals without discrimination based on race color ancestry ethnic origin place of origin citizenship creed sex sexual orientation gender identity or expression age marital or family status disability or any other characteristic protected by applicable law.

If you require accommodation during any stage of the application or recruitment process please contact us at We will work with you to meet your needs.

Please be aware that certain individuals are misusing Interac Corp.s name and logo to promote fictitious employment opportunities. Interac Corp. never requests solicits or accepts any form of payment in exchange for employment. Any such offers are fraudulent and should be disregarded. Interac Corp. assumes no liability for any claims losses damages expenses or inconveniences arising from or related to these fraudulent activities. Such communications do not constitute an offer or representation by Interac Corp. or its subsidiaries and affiliates.