Product Marketing Manager, Defense & Security

Description

As aProduct Marketing Manager Defense & Security you will play a strategic role in accelerating the growth of CAEs global Defense & Security business. You will develop market-leading positioning messaging and go-to-market strategies for a portfolio of training simulation mission support and digital solutions that enhance military readiness operational effectiveness and force modernization across air land maritime cyber space and multi-domain operations.

Working closely with Product Management Business Development Capture Engineering and operational subject matter experts you will translate complex technical capabilities into compelling mission-focused value propositions that resonate with military operators defense ministries acquisition organizations government agencies NATO and allied forces and defense industry partners. You will help shape strategic pursuits influence customer perceptions and strengthen CAEs position as a trusted partner in defense readiness and training transformation.

Positioning

• Acquire subject matter expertiseon the global defense and security landscape including military training modernization force readiness requirements operational concepts defense acquisition processes and emerging defense technologies.
• Develop differentiated positioning messaging and thought leadership that resonate with military operators training and education commands procurement authorities defense ministries government agencies and defense prime contractors.
• Support Business Development and Captureteams with relevant product and capability information to support strategic campaigns major competitive pursuits and long-term growth initiatives across domestic and international defense markets.
• Translate technical product capabilities into operational outcomes that demonstrate improved readiness mission effectiveness interoperability survivability training efficiency and lifecycle value.
• Develop and maintain buyer personas and stakeholder maps spanning military leadership training organizations acquisition authorities program offices operational users and industry partners.
• Identify articulate and communicate CAEs competitive differentiation within evolving defense and security markets.

Go-to-Market

• Support business development and capture activities withrelevantmarket intelligence competitive analysis win themes customer insights and mission-focused sales enablement content.
• Collaborate with Product Management Engineering Operations and Business Developmentteams to launch and position new defense training simulation synthetic environment mission support and digital transformation capabilities.
• Work with Marketing Strategists to develop go-to-market strategies aligned to long defense procurement cycles government acquisition frameworks funding priorities and complex stakeholder ecosystems.
• Contribute to strategic account initiatives and campaign planning that strengthen customer engagement throughout the acquisition lifecycle.
• Support participation in key defense and security events military conferences trade exhibitions industry forums and customer engagements to advance CAEs market presence and thought leadership.
• Develop content and messaging that supports strategic growth priorities across domestic allied and international defense markets.

Market Insights

• Work closely with Data Strategy and Market Insightsto monitor global defense spending priorities force modernization programs military training requirements acquisition trends competitive developments and emerging technologies across key defense markets.
• Analyze geopolitical operational and technological trends that influence military preparedness defense investment decisions and customer requirements.
• Maintain a deep understanding of defense customer challenges operational environments training gaps and evolving readiness needs through engagement with military stakeholders industry partners user groups and defense forums.
• Provide strategic market insights that inform product strategy investment priorities partnerships and growth opportunities.

Minimum Qualifications

• 5 years of experience in product marketing strategic marketing business development capture management government programs or related roles within the defense aerospace security government or military training sectors.
• Demonstrated understanding of defense acquisition processes military procurement government contracting environments and complex public-sector stakeholder ecosystems.
• Experience marketing defense technology simulation training systems mission systems operational technology aerospace or security-related solutions.
• Previous experience interfacing with engineering and software systems and solution developers.
• Strong expertise in market segmentation customer insights product positioning strategic planning competitive analysis and value proposition development.
• Proven ability to develop sales enablement assets executive presentations pursuit support material and customer-facing collateral.
• Advanced proficiency in Microsoft PowerPoint and Excel.

Preferred Qualifications

• Familiarity with military training environments readiness requirements concepts of operation (CONOPS) force development initiatives or defense modernization programs.
• Understanding of military operations across one or more domains including air land maritime cyber space or multi-domain operations.
• Ability to translate complex technical and operational concepts into concise compelling and customer-relevant messaging.

• Bilingual (French-English)

Benefits

• Group Insurance
• Telemedicine Employee and Family Assistance Program
• Employee Stock Purchase Plan
• Group RRSP
• CAE Pension Plan/Defined Benefit Plan
• Sabbatical Leave
• Flex Time
• Enhanced Parental Leave

#LI-IT1

At CAE our mission is clear: to help make the world a safer place. For nearly 80 years weve driven innovation in simulation training and mission readiness to support critical operations worldwide. By leveraging advanced technologies we empower our customers to operate smarter faster and more sustainably. Join a purpose-driven organization where bold ideas are encouraged collaboration drives progress and your growth fuels our shared success.

CAE is committed to providing equal opportunities to all applicants regardless of race nationality color religion sex gender identity or expression sexual orientation disability neurodiversity veteran status age or other characteristics protected by law. We encourage applicants who may not meet every qualification to apply. Reasonable accommodations are availablecontact your recruiter or email if needed.

Privacy Statement CAE

As part of our process we may use AIsupported tools to help review applications with human decisionmaking at every step. CAE thanks all applicants for their interest. However only those whose background and experience match the requirements of the role will be contacted.