Product Manager, Digital Engagement Diabetes Care (Mississauga)

About Abbott

Abbott is a global healthcare leader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.

Working at Abbott

At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity working mothers female executives and scientists.

The Opportunity

This position works out of our Mississauga location in the Diabetes Care Division. Were focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Were revolutionizing the way people monitor their glucose levels with our new sensing technology. As the Product Manager youll have the chance to lead the strategy execution and optimization of the consumer facing digital ecosystem to drive awareness engagement and conversion for FreeStyle Libre systems in Canada.

What Youll Do

• Lead the development and execution of the consumer digital ecosystem strategy including website social media channels and emerging digital platforms.

• Own website strategy and optimization including UX/UI conversion rate optimization (CRO) AEO/GEO and content effectiveness to drive engagement and acquisition.

• Drive integrated digital campaigns across paid owned and earned channels to support awareness consideration and trial objectives.

• Manage digital content strategy and leverage data analytics and customer insights to continuously optimize digital performance personalization and journey orchestration.

• Lead influencer and social media engagement strategies to expand reach and build authentic consumer connections.

Required Qualifications

• Bachelors degree is required.

• Three to five years of experience is required.

• Proven experience leading end-to-end digital engagement strategies across owned and paid channel to drive acquisition engagement and conversion.

• Strong expertise in digital performance measurement including KPI development attribution and continuous optimization of digital ecosystems and campaigns.

• Ability to analyze and translate digital behavioral and customer data into actionable insights to improve user experience personalization and ROI.

• Hands-on experience with digital platforms and tools (e.g. Google Analytics/GA4 Adobe Analytics CRM/marketing automation platforms CMS SEO/GEO tools social media management and listening tools).

• Demonstrated experience managing website strategy and optimization including UX/UI improvements conversion rate optimization (CRO) and content performance.

• Experience working in regulated environments (e.g. healthcare pharma or medical devices) with understanding of compliance requirements (e.g. MLR privacy regulations) is an asset.

• Hands-on experience with digital platforms and tools (e.g. Google Analytics/GA4 Adobe Analytics CRM/marketing automation platforms CMS SEO/GEO tools social media management and listening tools).

• Demonstrated experience managing website strategy and optimization including UX/UI improvements conversion rate optimization (CRO) and content performance.

• Experience working in regulated environments (e.g. healthcare pharma or medical devices) with understanding of compliance requirements (e.g. MLR privacy regulations) is an asset.

The annual base salary for this position ranges from $99750.00 to $146300.00 CAD. The salary range provided applies to Canada only and does not apply to any other locations outside of Canada.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

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The base pay for this position is

In specific locations the pay range may vary from the range posted.