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Product Lead

Publicis Groupe


Job Location:

Toronto - Canada

Monthly Salary: Not provided by the employer
Posted: 24 July 2026 (30+ days ago)
Application Deadline: 21 October 2026
Vacancies: 1 Vacancy

Job Summary

Company Description

Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe the second largest communications group in the world and a global leader concentrated within four main activities: Communication Media Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.

Publicis Groupe Canada is committed to its Diversity Equity and Inclusion mandate which focuses on four pillars: Education Talent Management Outreach and Giving Back. Since the mandates launch in 2020 they have made strong and continued growth in all their pillars including top-tier mental health benefits regular education sessions for employees six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job an initiative designed to work with Canadas largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry.

Canadian brands include: Publicis Canada (Publicis Canada Hawkeye Razorfish Publicis Health ThePubProductions Nurun Publicis Sports & Entertainment) Publicis Media (Starcom Spark Foundry Zenith) Leo Burnett (Leo Burnett Canada Ove Brand Design Leo Burnett Design) Saatchi & Saatchi (Saatchi & Saatchi Canada Synergize TPM)MSL Canada/North Strategic (North Strategic MSL Canada Notch Canada) and Publicis Sapient.

Overview

The Product Lead will define and drive the roadmap and execution of a product composed of intelligent micro-services data pipelines media processing workflows and interconnected APIs. This role is responsible for translating business goals and user needs into clear actionable product direction ensuring our AI tools deliver measurable value to teams and clients.

You will work closely with Technology Delivery Data/ML Design our executive team and external partners to shape what gets built why it matters and how it drives outcomes. Youll ensure the product evolves with a strong point of view and a consistently high bar for quality usability and performance.

What Success Looks Like (First 6 Months)

  • A clear and validated product that aligns with business goals and internal user needs.
  • A well-organized backlog and roadmap that provide structure to all build work-streams.
  • Strong collaboration rhythms in place with Technology Delivery and executive stakeholders.
  • Early features released with measurable value demonstrating user adoption improved workflow efficiency or media/data quality gains.
  • Continuous feedback loops established informing future releases and enabling rapid iteration
Responsibilities

Team Leadership & People Management

  • Lead and manage a team of Product Managers providing mentorship guidance and performance feedback.
  • Foster a culture of innovation accountability and continuous improvement within the product organization.

Product Vision & Strategy

  • Define and communicate the product strategy across multiple product lines.
  • Build and maintain a long-term roadmap that sequences feature development across agents data systems media tools and integration layers while ensuring alignment of priorities across product teams to deliver cohesive solutions.
  • Partner with business stakeholders to define requirements andtranslate complex workflows media ingestion data processing agent logic analytics into clear requirements and acceptance criteria.
  • Establish success metrics KPIs and measurement frameworks that track product performance user value & business impact

Backlog Ownership & Requirements

  • Own and define the product backlog ensuring all user stories are clear prioritized and aligned to the product strategy.
  • Translate complex technical workflows data ingestion agent orchestration media processing analytics into actionable requirements and acceptance criteria.
  • Continuously balance feature scope usability technical feasibility and business impact for high value outcomes
  • Define release goals/intentions manage trade-offs and ensure backlog readiness to support an iterative and dependable delivery.

Cross-Functional Collaboration

  • Partner with the Technology & Data leads to validate feasibility trade-offs sequencing and architectural fit.
  • Supports team members through clear guidance regular check-ins and proactive removal of roadblocks to maintain momentum and quality delivery.
  • Work with the Delivery Lead to establish delivery plans sprint commitments and release readiness.
  • Collaborate with design to ensure the platform is intuitive accessible and user-centric across all components.
  • Support data team & Technology lead intranslatingbusinessgoalsintodata modelling andtransformation requirements
  • Participate in hiring efforts for Product Owners Business Analysts and CSMs as the team scales

User & Stakeholder Engagement

  • Conduct deep user discovery through interviews pilots feedback loops live tests and analytics.
  • Communicate product vision and any applicable trade-offs and rationale regularly to internal and external (client) stakeholders
  • Manage expectations and provide frequent clear updates on progress risks and impacts.
  • Build strong relationships with end-users to ensure the product aligns with their real-world use cases and workflows

Quality Validation & Continuous Improvement

  • Validate features through structured testing user acceptance and performance checks ensuring outputs meet functional and quality and AI-specific reliability standards.
  • Coordinate with technology lead to prioritize technical debt scalability and workflow improvements as part of the ongoing roadmap.
  • Establish feedback loops integrating production learnings back into product and engineering as well as ML workflows.
Qualifications
  • 610 years of experience in product management or ownership ideally with AI data or platform products
  • 4 years of experience AI/ML or data driven products
  • Proven experience managing and developing high-performing product teams.
  • Strong leadership skills with the ability to inspire coach and influence across multiple stakeholders.
  • Strong understanding of AI/ML concepts (LLMs RAG agents data pipelines) and how they translate into real user value.
  • Demonstrated experience operating within Agile frameworks (Scrum or Kanban) including backlog prioritization sprint planning and close collaboration with a cross-functional development team
  • Comfortable discussing data flows APIs integrations and AI systems high-level.
  • Strong ability managing ambiguity complexity and competing priorities
  • Experience writing clear detailed user stories and acceptance criteria for complex technical systems.
  • Strong analytical and communication skills able to present clearly across technical and business audiences.
  • Hands-on experience with agile methodologies backlog management and cross-functional delivery.
  • Familiarity with user research product analytics and data-informed decision-making.
  • You can tackle anything thrown your way. You are excited by figuring out things theyve never done before. You do not have thats not my job in their vocabulary.
Additional Information
Transparency matters to us. The salary range for this position is CAD $140000 - CAD $160000 per year. Actual compensation within this range will be based on a variety of factors including relevant experience knowledge skills and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates without regard to race colour citizenship religion sex marital / family status sexual orientation gender identity aboriginal status age disability or persons who may require an accommodation to apply. If you require a specific accommodation please contact Human Resources at or by email


Required Experience:

Senior IC


About Company

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more

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