North America Senior Field Marketing Manager

RSA is looking to hire a North America Marketing Director to own field marketing and global events strategy across the region driving pipeline and revenue growth in lockstep with Federal Strategic Enterprise and Commercial sales leadership

This is a role for a hard-hitting operator: someone who can build the plan defend it to executive leadership and still roll up their sleeves to land a flagship program. Youll be relentlessly focused on marketing activity that ties directly to regional business priorities with clear KPIs and rigorous performance tracking throughout.

This role does not own channel marketing that sits with the North America Channel Marketing Manager a close partner in keeping field and channel programs aligned.

Principal Responsibilities:

• Serve as the senior marketing partner to Federal Strategic Enterprise and Commercial sales leadership translating business goals into integrated plans that drive net-new logos cross-/upsell and pipeline tied to each segments targets.
• Own the North America field marketing strategy and annual plan prioritizing investment across RSAs priority ICP based on business impact.
• Bring a sharp command of buyer personas and buying journeys know who youre targeting what moves them and when and use that insight to shape campaigns not just events.
• Partner with Corporate Communications and Product Marketing to shape regionally relevant content the right message format value propositions and timing at each stage of the buyer journey.
• Design and lead integrated multi-channel campaigns events launches roadshows webinars and initiatives that build pipeline.
• An understanding of buyer personas and buying journeys and how to translate that knowledge into campaigns and content that convert.
• Real experience designing and running integrated multi-channel campaigns not just executing standalone events.

Global Events Strategy & Execution

• Build the global events strategy with the judgment to maximize ROI on major corporate investments: know how to use them launch platforms big messages key narratives.
• Make every event count: this isnt just about having a booth - secure speaking slots build lead-gen programs around it and run differentiated pre- and post-event engagement that extends its value.
• Partner with Corporate Comms to ensure event messaging and branding is distinctive a real statement of RSAs market position not generic booth presence.
• Partner with regional marketing leaders so global strategy lands as well-executed regionally relevant programs.
• Own ROI measurement cost per opportunity pipeline sourced/influenced speed to pipeline with AI-assisted reporting to close the loop fast.

Budget Ownership & Executive Reporting

• Own and manage the North America field marketing budget end to end
• Build and defend well-justified business cases to executive management backed by clear data and rationale.
• Track performance against budget pipeline and revenue targets; reallocate in-quarter based on whats working and represent results in executive and QBR settings with total command of the numbers.

AI-Driven Field Marketing Efficiency

• Use AI to move faster: campaign brief generation content localization event personalization faster asset turnaround.
• Consume the account/intent signals surfaced by RSAs demand-gen stack (e.g. 6Sense or equivalent) to prioritize targets
• Push the teams use of AI-assisted dashboards and reporting to allocate budget raising the bar on speed and efficiency.

Team Leadership & Regional Execution

• Manage coach and develop the North America Field Marketing Manager(s) setting clear objectives and supporting career growth.
• Work closely with the VP Demand Generation on regional ABM strategy
• Ensure disciplined lead/MQL management
• Partner closely with the North America Channel Marketing Manager to keep field and channel programs complementary not duplicative.

• 8 years of B2B marketing experience including 5 years leading marketing teams able to set direction and develop managers not just individual contributors.
• Proven ability to build and defend marketing plans and budgets at the executive level ideally in enterprise technology or cybersecurity.
• Track record partnering with complex multi-segment sales organizations (e.g. Federal Strategic Enterprise Commercial).
• Demonstrated ownership of events strategy at scale balancing strategic planning with hands-on execution.
• Strong budget management and ROI discipline; comfortable presenting business cases to senior stakeholders.
• Comfort using AI tools to accelerate execution and collaborating with not owning a demand-gen/MarTech AI stack run by a peer function.
• Working knowledge of HubSpot Salesforce Google Analytics and 6Sense (or equivalents).
• Excellent executive communication and presentation skills; willingness to travel to support flagship events and sales engagements.

• NA field marketing-sourced and -influenced pipeline and revenue by ICP across Federal Strategic Enterprise and Commercial
• Event ROI: cost per opportunity and pipeline generated per flagship event.
• Budget efficiency return on NA field marketing spend tracked and allocated in-quarter.
• Speed and quality of KPI reporting to sales and executive leadership.

RSA protects the identities that matter most in government financial services healthcare and critical infrastructure where the stakes are highest. This role sits at the center of how RSAs marketing organization drives growth across North Americas most strategic sales segments with direct visibility into executive decision-making. If you want to own a region not just support one this is your seat.

RSA Security is an equal opportunity employer committed to building a diverse and inclusive team.

Pay Range $115000 - $160000

Full-time non-Sales US employees are also eligible for annual discretionary bonuses that are funded based on prior year company performance. RSA Sales team members are eligible to participate in company commission plans.

In addition RSA offers its eligible US employees a comprehensive array of benefit programs including flexible paid-time-off health disability and life insurance and a 401(k) retirement plan with company matching contributions.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RSA are based on business needs job requirements and individual qualifications without regard to race color religion national origin sex (including pregnancy) age disability sexual orientation gender identity and/or expression marital civil union or domestic partnership status protected veteran status genetic information or any other characteristic protected by federal state or local laws. RSA will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training. All RSA employees are expected to support this policy and contribute to an environment of equal opportunity.

If you need a reasonable accommodation during the application process please contact . All employees must be legally authorized to work in the US. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time including prior to the advertised closing date.

Required Experience:

Manager