Marketing Specialist, Member Rewards (12 Month Position)

Love Loyalty Marketing Help Us Show Members What AMA Rewards Is Really Worth.

The Opportunity

** This posting is for a 12-month parental leave coverage **

At AMA we arent only about Roadside Assistancewe help Albertans protect what matters most and get more value from everyday life. Through AMA Rewards our members can save earn reward dollars and access meaningful benefits through partners they already know and love.

Were looking for an enthusiastic strategic-minded Marketing Specialist to support the Member Rewards marketing team in a temporary full-time contract this position youll transform insights into compelling campaigns that increase member engagement strengthen program awareness and demonstrate the everyday value of AMA membership. Whether youre launching partner campaigns developing integrated marketing strategies supporting digital experiences or bringing new initiatives to market youll play a key role in helping more members discover and use AMA Rewards.

A Place to Belong
AMA is more than a workplace; its a family. Together we help protect the things that matter most to our more than one-million memberseverything from roadside safety to retail savings food security to childhood well-being. And with operations that span automotive registries travel insurance and more the opportunities to grow with us are almost limitless!
For us curiosity fuels innovation. We value people who are eager to explore new ideas and who are comfortable putting emerging technologies into practice. We see experience with AIpowered tools like ChatGPT Copilot and similar platforms as a real plus - especially when its used to work smarter increase efficiency and find better ways to get things done.

Building on a century of proud service in Alberta communities were passionate about making a meaningful difference in the places where we live and work. And that all begins with our people. As part of the AMA team youll enjoy:

• Competitive wage
• Employee-exclusive discounts on travel insurance memberships and more
• Ongoing professional development
• Vacation earnings paid out with each pay period
• Flexible work models that make sense for your lifestyle
  

Who You Are

• A collaborative team player who thrives working alongside business stakeholders analytics teams digital experts creative partners and external vendors to bring integrated marketing strategies to life.
• A strategic thinker who can lead the development execution and reporting of marketing initiatives from start to finish.
• Passionate about relationship marketing loyalty programs and member engagement you understand what makes a membership feel valuable and rewarding.
• Experienced managing a diverse portfolio of programs and partner initiatives keeping multiple priorities moving without losing focus.
• Data-driven in your approach using insights and measurable results to guide decisions and demonstrate business impact.
• Motivated by making a meaningful impact you connect marketing strategy to real member outcomes and business growth.
  

How Youll Make an Impact

• Strategic Planning: Develop and execute annual and campaign-specific marketing plans for AMA Rewards aligning strategies with business goals and members buying journeys.
• Campaign Development: Create and manage integrated marketing campaigns across digital social out of home and in-centre channels driving member engagement and sales growth.
• Positioning: Craft compelling messages and creative briefs that clearly communicate AMA Rewards value and connect with diverse audiences.
• Collaboration: Partner with business stakeholders marketing/product experts creative services and external partners to bring marketing strategies to life.
• Analytics & Insights: Analyze marketing data to measure campaign effectiveness identify trends and inform future strategies for continuous improvement.
• Market Intelligence: Stay on top of industry trends consumer behavior and the competitive landscape to keep AMAs marketing innovative and relevant.
  

What You Bring to the Table

• Bachelors degree in Marketing Communications Business or a related field.
• Minimum five (5) years of marketing experience working in both digital and traditional marketing building marketing strategies.
• Ability to translate business goals into effective marketing strategies and campaigns.
• Experience working with cross-functional teams excellent interpersonal skills and a talent for building strong working relationships across teams and partners.
• An aptitude for crafting narratives that resonate and create differentiation in a competitive market.
• Ability to work with data and insights to guide decisions and optimize results.
• Ability to manage multiple projects while maintaining accuracy and brand consistency.
• Curiosity and creativity to explore new marketing trends tools and techniques.
  

Belonging Matters Here
AMA is committed to providing an inclusive respectful and accessible environment. If you require an accommodation at any time during our recruitment process please contact . Well work with you feel supported throughout your journey with us.

WORK MODEL:

We thank all applicants for their interest; however only those selected for an interview will be contacted.