Marketing Operations Manager

Pour la version française de cette description de poste veuillez consulter le lien suivant / For the French version of this job description please refer to the following link:

• Responsable des opérations marketing

About AppDirect

Become a digital global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product through any channel on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen Be Yourself and Do Your Best Work.

About you

This role is designed for a highly motivated techsavvy and processdriven Marketing Operations Manager who will optimize demand generation performance through data technology and scalable processes. This role owns the endtoend lead management lifecycle and marketing technology stack partnering closely with Demand Generation / Campaign Managers Sales Revenue Operations and Business Intelligence to improve pipeline quality predictability and growth.

What youll do and how youll have an impact

• Own endtoend lead management including lead capture qualification scoring routing followup and distribution to sales.
• Optimize the lead funnel by identifying gaps and inefficiencies; leverage data automation and enrichment to increase both lead quality and marketingsourced pipeline.
• Design and manage lead and account scoring models monitoring performance across the funnel and continuously improving conversion rates.
• Analyze revenuegenerating activities to surface opportunities for greater efficiency and effectiveness at every stage of the buyer journey.
• Manage marketing automation and CRM platforms to execute targeted lead nurturing segmentation and email campaigns that move prospects through the funnel.
• Develop and maintain dashboards and reporting to track KPIs across marketing campaigns lead generation and sales outcomes; provide clear visibility into marketing ROI.
• Partner crossfunctionally with Marketing Sales Revenue Operations Customer Success Finance and Business Intelligence to align processes tools and revenue goals.
• Lead process improvement and change management for leadtosales workflows ensuring scalable repeatable and welladopted processes.
• Serve as the primary owner of the marketing technology stack overseeing system configuration integrations thirdparty tools user access and training.
• Owner of Hubspot / CRM strategy building framework and processes for the integration of acquired companies in partnership with Demand Generation and Revenue Operations.
• Ensure data integrity and hygiene by establishing best practices for data management enrichment and governance across marketing systems.
• Support campaign execution by collaborating with marketing stakeholders on multichannel and email campaigns aligned to business objectives and target audiences.
• Provide training onboarding and ongoing support for marketing and sales stakeholders on tools processes and reporting.
• Handle ad hoc analysis and requests related to funnel performance processes and system issues.

What were looking for

• 3 years of experience in marketing operations or revenue operations within a B2B software environment.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proven experience optimizing and automating processes to drive efficiency and scale.
• Excellent communication and collaboration skills with a track record of effective crossfunctional partnership.
• Demonstrated ability to deliver measurable impact on marketing and sales performance.
• Highly organized selfdriven and comfortable leading internal processes and change.

At AppDirect we believe that innovation thrives in an environment that houses diversity of excellence experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race religion age sexual orientation or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such we strongly encourage applications from Indigenous peoples racialized people people with disabilities people from gender and sexually diverse communities and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants please read our Candidate Privacy Policy. For more information of our general privacy practices please see AppDirect Privacy Notice: AppDirect AI tools may assist our recruitment team with administrative automations always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy all decisions are made by our people. By submitting your application you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting