Marketing Manager
Department:
Job Summary
If you know how to turn amarketing planintofully-leasedproperties keep reading.
This Marketing Manager role is ideal for someone who understands the unique intersection of real estate leasing and marketing initiatives across agrowing residential rentalportfoliohelpingdrive occupancy support new development launches and strengthen brand visibility across both established and emerging markets.
Smart Savvy Associatesispartnering with Oneka Land Company in their search for a Marketing Manager. This is the companys first dedicated in-house marketing hire creating a rare opportunity to shape the strategy build the function andestablishthe systems that will support ambitious growth plans in the years ahead.
The role supports both Onekas income-producing property portfolio and Aria the companys growing development business. With significant lease-up activity on the horizon and a long-term goal of expanding assets under management marketing is becoming an increasingly important part of the business strategy.
What Youll Do
Lead lease-up and property marketing initiatives
- Develop and execute marketing plans that support leasing targets across new developments and stabilized communities
- Partner with operations and leasing teams to drive occupancy lead generation and resident engagement
- Support project launches with marketing strategies tied to leasing milestones and business objectives
- Conduct market and competitor research to inform pricing positioning and promotional strategies
Build and evolve the marketing function
- Establish marketing processes reporting frameworks and campaign planning tools
- Develop a marketing roadmap aligned with the development pipeline and business growth plans
- Recommend and implement marketing technology lead management and reporting solutions
- Manage marketing budgets and measure performance against business objectives
Drive digital marketing performance
- Oversee digital marketing programs across websites search social media listing platforms and paid advertising channels
- Support website development microsites and digital campaigns for new and existing properties
- Monitor campaign performance andoptimizeinitiatives based on lead quality conversion and leasing results
- Help grow brand awareness and visibility in both existing and emerging markets
Collaborate across the business
- Work closely with ownership operations leasing teams and external vendors
- Ensure consistent messaging and brand standards across all touchpoints
- Support resident engagement and retention initiatives
- Act as the primary marketing resource across the organization
What You Bring
- 5 years of marketing experience including at least 3 years in real estate multifamily housing development REITscondomarketing or a closely related industry
- Experience supporting lease-up campaigns development launches or occupancy-driven marketing initiatives
- Strong understanding of digital marketing lead generation and performance measurement
- Ability to connect marketing investment to business outcomes occupancy targets and revenue growth
- Experience managing agency partners vendors or cross-functional stakeholders
- Strong project management skills and ability to manage multiple priorities
- Excellent communication and presentation skills
- A proactive entrepreneurial mindset and comfort building processes from the ground up
The Details
$90000$110000 base salary
Extended health and dental coverage
3weeksvacation
Hybrid work arrangement (2 days/week in office)
Downtown Vancouver office location
Ifyoureexcited by the opportunity to build and execute a marketing plan support major lease-up projects and play a visible role in a growing real estate businesswedlove to hear from you.
Submit your application through Smart Savvy Associates job board. Every application is reviewed by a humanthoughtfullyand with care.
About Smart Savvy Associates
Smart Savvy Associates is a specialized recruitment agency focused on marketing communications and creative roles. Based in Vancouver BC we partner with companies across Western Canada to help them hire with clarity and confidence.
We believe diverse teams drive stronger results and are committed toequitableand inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process please let us know.
Required Experience:
Manager
About Company
Need help hiring? | Smart, Savvy + Associates is Vancouver’s top marketing, communications and creative recruitment agency.