Marketing Manager

Develop and lead digital marketing strategy in support of admissions/enrollment goals across all programs and recruitment audiences

Own lead generation strategy end-to-end: sourcing qualification nurture and conversion in partnership with the admissions and recruitment teams

Design build and continuously optimize marketing funnels and prospective-student journeys from initial awareness/inquiry through application and enrollment

Apply higher education marketing funnel knowledge (inquiry applicant admit deposit/enrolled stages) to shape campaign targeting messaging and timing

Set KPIs and performance benchmarks for lead volume cost per lead conversion rates and funnel velocity; report regularly on performance against goals

Partner with recruitment specialists and admissions leadership to align marketing campaigns with recruitment cycles webinar strategy and territory needs

Serve as the departments subject-matter expert and owner of Salesforce Marketing Cloud (SFMC) including journeys automations segmentation and data hygiene

Oversee email marketing strategy and execution including list segmentation A/B testing deliverability and performance optimization

Own landing page strategy and creation briefing building testing and optimizing landing pages to support campaigns and improve conversion rates

Manage marketing operations processes: lead routing/scoring campaign tagging and UTM standards data integrity between marketing and CRM systems and reporting infrastructure

Evaluate recommend and help implement new marketing technology tools (e.g. chat forms personalization tools) and oversee their integration into the existing stack

Ensure marketing systems and processes comply with data privacy requirements and institutional policy

Serve as the primary liaison with outside vendors and agencies supporting digital marketing campaigns (e.g. paid media SEO/SEM creative web development marketing technology partners)

Manage vendor scopes of work timelines budgets and performance against agreed KPIs

Brief external partners on campaign goals and institutional brand/voice and review creative and campaign deliverables for quality and strategic fit

Negotiate contracts and renewals in partnership with procurement/finance as applicable

Provide direction and oversight to the Project Manager Marketing & Communications and other team members on execution of marketing projects and campaigns

Set priorities and campaign strategy that the Project Manager translates into project plans timelines and Asana workflows

Collaborate with Admissions Academics People & Culture and other departments to ensure marketing initiatives (newsletters store chat tool campaigns) support broader institutional goals

Represent Marketing & Communications in cross-departmental strategy meetings and provide marketing counsel to institutional stakeholders

Mentor and develop team members providing guidance on best practices in digital marketing and marketing operations

Build and maintain dashboards/reports on campaign funnel and channel performance for department and institutional leadership

Analyze performance data to identify trends opportunities and areas for optimization across the funnel

Stay current on higher education marketing trends digital marketing best practices and marketing technology developments; bring recommendations back to the team

Lead post-campaign reviews and apply learnings to future strategy

Bachelors degree in Marketing Communications Business or related field; equivalent experience considered

5 years of experience in digital marketing marketing operations or demand/lead generation with progressively increasing responsibility

Demonstrated experience with lead generation strategy and funnel/journey design ideally within higher education admissions or another high-consideration enrollment/sales environment

Hands-on expertise with Salesforce Marketing Cloud (or comparable marketing automation platform) including journey builder automation studio and email studio

Strong email marketing experience: segmentation testing deliverability and performance analysis

Experience building and optimizing landing pages including familiarity with best practices for conversion rate optimization

Proven experience managing external vendors/agencies for digital marketing campaigns

Strong analytical skills with the ability to translate data into actionable strategy

Excellent communication and stakeholder management skills with experience presenting to leadership

Experience in higher education marketing or enrollment management

Experience managing or mentoring junior marketing/project management staff

Familiarity with e-commerce platforms (e.g. Shopify) website chat/engagement tools (e.g. Olark) and internal communications platforms (e.g. ContactMonkey)

Experience with Asana or comparable project management tools and working alongside a marketing project manager

Salesforce Marketing Cloud certification(s)

Familiarity with SEO/SEM paid social and paid search campaign management

Experience with web analytics and reporting tools (e.g. Google Analytics dashboarding tools)

Expected Pay Rate: $70000.00-$75000.00 CAD

Commitment to Adlers Mission

• Acts with personal integrity honesty compassion. and integrity in all professional responsibilities.
• Aligns professional actions with Adlers commitment to community-rooted education research and impact.
• Contributes to a culture that advances health well-being and community connection locally and globally.
• Respects and values colleagues and community partners.

Accountability and Excellence

• Demonstrates results-oriented focus and commitment to quality.
• Consistently meets deadlines and delivers work of high professional standard.
• Prioritizes service and responsiveness.
• Seeks opportunities to improve efficiency effectiveness and resource use.
• Takes ownership of performance seeks feedback and accepts responsibility for actions.

Communication

• Communicates with respect diplomacy and professionalism.
• Demonstrates active listening and comprehension.
• Expresses ideas clearly and effectively in both oral and written forms.
• Keeps colleagues informed in a timely and transparent manner.

Collaboration and Teamwork

• Actively contributes to and engages with colleagues partners and communities.
• Builds relationships rooted in respect empathy and trust.
• Demonstrates curiosity courage and integrity in guiding work and decisions.
• Makes thoughtful informed decisions that balance short-term needs with long-term impact.
• Works cooperatively with colleagues to achieve collective goals.

Adaptability and Lifelong Learning

• Approaches challenges with proactive problem-solving.
• Commits to lifelong learning by continuously developing skills knowledge and effectiveness.
• Supports and adapts to evolving needs in the work environment.

Partnership with Supervisors

• Engages supervisors as partners in achieving goals.
• Fosters open respectful communication to maintain alignment and clarity.
• Seeks guidance and feedback when appropriate while demonstrating initiative and accountability.

Equal Opportunity Employer

Adler University is committed to the principle of equal employment and advancement opportunity for all employees and potential employees along with a discrimination and harassment - free workplace environment. Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code including sex sexual orientation gender identity or expression racialization disability political belief religion marital or family status age and/or status as a First Nation Metis Inuit or Indigenous person

Required Experience:

Manager