Marketing Manager, Branch Growth

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Reporting to the Senior Manager Everyday Banking Marketing the Marketing Manager Branch Growth is accountable for championing Marketing of Chequing and Savings accounts throughout our national branch network to drive profitable customer growth.

The successful candidate will monitor & develop branch channel performance analytics to recommend develop and execute Marketing strategies that profitably grow business market share other applicable metrics for the channel. This role will build and manage relationships with internal and external partners that are key to the sales and distribution of products within our branch network including serving as the key Marketing contact for a team of 4 Regional Program Managers across Canada.

This role additionally maintains an understanding of branch channel business objectives to develop strategic and tactical plans integrate product channel plans across assigned portfolios maximize opportunities and minimize risks. They will work across BMO to develop solutions that optimize marketing channel performance and advance the customer experience.

• Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
• Leverages channel analytics to manage and optimize channel solutions.
• Works with stakeholders to ensure quality and timeliness of strategic implementations.
• Executes work within the channel in compliance with regulatory requirements.
• Focus is primarily on business/group within BMO; may have broader enterprise-wide focus.
• Exercises judgment to identify diagnose and solve problems within given rules.
• Works independently on a range of complex tasks which may include unique situations.
• Broader work or accountabilities may be assigned as needed.
• Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role in line with our Risk Culture and within our approved Risk Appetite making sound and risk informed decisions that align to business strategy protect assets and adhere to applicable policy documents (Frameworks Policies Standards Procedures and Supporting documents) laws and regulations.
  
  Qualifications:
• Typically between 4 - 6 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience.
• Bachelors degree in Business Marketing or a related field
• Experience in Retail Marketing is an asset.
• Technical proficiency gained through education and/or business experience.
• Verbal & written communication skills - In-depth.
• Collaboration & team skills - In-depth.
• Analytical and problem solving skills - In-depth.
• Influence skills - In-depth.
• Data driven decision making - In-depth.

Working Conditions

This position is offered in a hybrid working model with a minimum of three days per week in office required. The job may require limited off-hours work and performance of work under challenging deadlines. The successful candidate must be located in the Greater Toronto Area.

The above represents BMO Financial Groups pay range and type.

Salaries will vary based on factors such as location skills experience education and qualifications for the role and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles the salary listed above represents BMO Financial Groups expected target for the first year in this position.

BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performance-based incentives discretionary bonuses as well as other perks and rewards. BMO also offers health insurance tuition reimbursement accident and life insurance and retirement savings plans. To view more details of our benefits please visit: Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting positive change for our customers our communities and our people. By working together innovating and pushing boundaries we transform lives and businesses and power economic growth around the world.

As a member of the BMO team you are valued respected and heard and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones as you help our customers reach theirs. From in-depth training and coaching to manager support and network-building opportunities well help you gain valuable experience and broaden your skillset.

To find out more visit us at is committed to an inclusive equitable and accessible workplace. By learning from each others differences we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO directly or indirectly will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid written and fully executed agency agreement contract for service to submit resumes.