Marketing Analyst, Lottery

Union: Non-Union
Department: Customer and Business Operations
Reports to: Director Analytics & Insights
Hours: 35 hours
Salary Range: $78000 - $90000
Status: Temporary Full Time (12 month contract)
Posted Date: Friday August 7th
Closing Date: Sunday August 23rd

We are seeking a Marketing Analyst who is responsible for evaluating and optimizing integrated marketing campaigns across digital and mass media channels within our Lottery business. Working closely with Marketing Analytics & Insights Lottery Operations agencies and vendors the Marketing Analyst will provide an understanding of campaign effectiveness and revenue contribution through campaign reporting attribution audience strategy testing and post-campaign analysis.

This role supports marketing performance measurement and attribution with a focus on turning campaign audience channel and conversion data into clear insights that help teams make better decisions improve supporter engagement and grow revenue.

Responsibilities:

• Measure and report on integrated campaign performance across mail email phone SMS paid media organic social website video and other marketing channels.
• Analyse customer journeys audience segments conversion trends campaign ROI channel effectiveness and revenue contribution.
• Develop and maintain multi-touch attribution models to assess channel contribution and revenue impact to support optimization decisions.
• Design and lead marketing testing frameworks including hypothesis development test design measurement and analysis
• Develop post-campaign summaries that explain what happened why it happened and what should change next.
• Support audience targeting segmentation suppression logic list validation and campaign-ready audience requirements.
• Ensure tracking frameworks (UTMs pixels events) are properly implemented governed and maintained.
• Build dashboards and reporting frameworks that communicate performance clearly to Marketing and senior stakeholders
• Partner with internal teams agencies and vendors to connect marketing activity to business outcomes and future planning.

Qualifications :

• Bachelors graduate degree or equivalent in Marketing Analytics Marketing or Economics related field.
• 3-5 years experience in performance marketing marketing analysis campaign reporting digital analytics or similar field either client or agency-side.
• Proven experience in performance marketing attribution conversion analysis audience segmentation and customer acquisition.
• Experience with multi-channel marketing including email paid search paid social display video website and social media.
• Experience working with CRM and marketing automation platforms (e.g. Salesforce Mailchimp ActiveCampaign)
• Hands-on experience using Google Analytics 4 to measure campaign performance track conversions and develop actionable insights.
• Strong understanding of campaign tracking UTMs tagging attribution models and paid media platforms (e.g. Google Meta).
• Experience building dashboards and reports (Power BI Tableau) considered an asset.
• Excellent communication skills with the ability to turn complex analysis into simple useful recommendations.
• Strong attention to detail sound judgement and the ability to manage multiple priorities across campaigns programs and stakeholders.
• Collaborative curious and outcome-focused with a commitment to data accuracy clear reporting and continuous improvement.

Additional Information :

We believe that the way we work together is just as important as what we accomplish. By making choices and taking actions that align with our values we achieve greater success and our work lives become happier and more meaningful.

At The PMCF we strive to foster a culture built on Collaboration Accountability Respect and Excellence (CARE). Central to these values is our commitment to IDEAA: Inclusion Diversity Equity Accessibility and Anti-Racism.

What you can expect from working at The PMCF: 

• A sense of purpose that you wont get anywhere else. You will be making a difference for millions of people impacted by cancer
• An open-minded and friendly culture that encourages you to bring your best ideas forward
• A hybrid work environment that fosters collaboration and teamwork. Our in-office days are Tuesday Thursday and one other day per week in office or as required subject to business needs

UHN is a respectful caring and inclusive workplace. We are committed to championing accessibility diversity and equal opportunity and welcome all applicants including but not limited to: all religions and ethnicities LGBTQIA2S BIPOC persons with disabilities and all others who may contribute to the further diversification of ideas. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona-fide requirements for the open position. Applicants need to make their requirements known when contacted.

All applications must be submitted before the posting close date.

UHN uses email to communicate with selected candidates.  Please ensure you check your email regularly. At University Health Network (UHN) artificial intelligence technologies may be used to assist in the screening assessment and selection of candidates for this position.

Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading inaccurate or incorrect UHN reserves the right to discontinue with the consideration of their application.

UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.

We thank all applicants for their interest however only those selected for further consideration will be contacted.

Remote Work :

No

Employment Type :

Contract