Marketing Analyst, Consumer & Operator Insights
Job Location:
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Position Title: Marketing Analyst Consumer & Operator Insights
Position Type: Regular - Full-Time
Requisition ID:44764
- Support the development of consumer and operator understanding across key foodservice channels including FSR QSR Convenience Stores and Non-Commercial segments.
- Analyze consumer surveys qualitative feedback and syndicated data sources to identify opportunities trends and business implications.
- Support execution of primary research initiatives that enable consumer-led decision making for brand building and innovation.
- Help identify and communicate consumer category operator and macroeconomic trends that influence business strategy.
- Champion consumer demand space frameworks consumer journey mapping and operator archetypes throughout the organization.
- Maintain and manage the Insights Hub ensuring data reports and learning resources are current and accessible.
- Partner with Brand Marketing Integrated Marketing Communications Go-to-Market Sales and other stakeholders to translate data into actionable insights.
- Build collaborative relationships with external research vendors and suppliers to ensure quality research execution and learning.
- Leverage evolving technologies including AI-enabled tools to enhance research analysis and reporting while applying sound business judgment.
- Foster a culture of knowledge sharing and data-driven decision making across the organization.
- Bachelors degree
- 2-3 years of professional work experience
- Experience in consumer insights market research analytics or a related field is preferred but not required
- Strong curiosity and passion for understanding consumer and operator behavior.
- Demonstrated interest in food foodservice trends and brand growth
- Knowledge of research methodologies including consumer journeys segmentation and hypothesis-driven thinking
- Strong analytical and storytelling skills with the ability to translate data into compelling business recommendations
- Proficiency in Microsoft Excel and PowerPoint
- Experience working with large datasets
- Familiarity with syndicated and research tools such as Circana NPD/CREST Technomic and Datassential is preferred
- Strong collaboration communication and relationship-building skills
- Self-motivated with a growth mindset and commitment to continuous learning
- Ability to balance human insight and critical thinking with AI-enabled tools and technologies
Compensation Package:$58800.00 -$78500.00 . CAD annually Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience skill set education and training and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain were on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do every day. We understand and appreciate that each persons needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Well-being programsinclude vacation and holidays company-supported volunteering time and mental health resources. Coverages are aligned with applicable law and can vary by work level location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us and were here to provide you with the necessary resourcesto support you in being your best self at work and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard torace religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. McCain leverages AI in the hiring process though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family:Marketing
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)
Required Experience:
IC
About Company
McCain Foods | Our purpose - 'Celebrating real connections through delicious, planet-friendly food'. We supply delicious frozen French fries, potato specialties, and appetizers to retail and foodservice customers around the globe.
