Manager, Strategy & Analytics

EMPLOYER: Northland Properties Corporation (NPC)LOCATION:Support Centre Vancouver BCEMPLOYMENT TYPE:Full TimeCOMPENSATION RANGE: $85000-105000BENEFITS:Health/Dental/Vision RRSP Paid Time Off Employee PerksVACANCY STATUS:We are conducting targeted confidential search to identify exceptional talent for upcoming opportunities in this function. Selected candidates may be contacted as roles are throughout Canada as one of the most trusted names in hotels restaurants sports and construction Northland Properties Corporation is the force behind such brands as Sandman Hotel Group The Sutton Place Hotels Moxies Restaurants Chop Steakhouse & Bar Dennys Restaurants the Dallas Stars and Northland Asset Management Manager Digital Strategy & Analytics drives data-led guest engagement across a multi-brand portfolio of hotels and restaurants. This role part of our Shared Services Marketing Team leads CRM strategy advanced segmentation and email marketing to enhance guest experiences grow revenue and build loyalty. The ideal candidate combines strategic thinking with hands-on execution bringing a strong understanding of CRM systems analytics and emerging technologies to continuously optimize performance and replicate success across responsibilities will include but will not be limited to:Build plan & implement digital marketing strategies using all necessary tools (e.g. website email WiFi social media) & channels (organic vs. paid)Own and evolve the CRM ecosystem including platform management data governance campaign deployment and performance and implement advanced customer segmentation strategies to drive personalized guest engagement revenue growth and brand and activate opportunities across the guest lifecycle (acquisition retention re-engagement) through data-driven insights and targeted marketing the overarching email marketing strategy including campaign planning content direction audience targeting testing and regular and ad hoc reports to inform stakeholders that uncover actionable insightsEstablish performance KPIs and reporting frameworks to measure CRM email marketing and paid media effectivenessChampion a test-and-learn culture using A/B testing and experimentation to refine segmentation messaging and channel changing market dynamics and continuously stay current on platform updates including advancements in AI and and liaise with Marketing Sales Distribution Design and Content teams to optimize campaign deployment customer experience and brand consistencyEstablish & share best practices in digital marketing by brand for larger teamLead and mentor team members fostering development in digital strategy analytics and marketing one CRM Specialist. Perform all other related duties as expertise in CRM platforms including campaign setup audience management and proficiency in customer segmentation lifecycle marketing and personalization analytical skills with experience using Google Analytics and data visualization and reporting tools (Power BI Google Data Studio) to generate actionable -on experience managing email marketing platforms including campaign deployment A/B testing deliverability best practices and performance of data integration processes including CDPs APIs and data flows between CRM and other marketing of marketing automation workflows and trigger-based communications across email and other with AI-driven marketing tools and capabilities (e.g. predictive segmentation personalization engines automation optimization).Strong grasp of data governance privacy regulations (e.g. CASL) and data hygiene best inventive thinker with a collaborative problem-solving ability to translate business requirements into actionable strategy and effectively communicate complex data insights to non-technical relationship-management skills coordinating across diverse operational groups and external agency outgoing personality with excellent command of the English language (written & spoken).Experience with e-commerce or hospitality considered an of resume does not guarantee an interview or transfer. Qualified applicants are encouraged to apply provided they meet the minimal requirements of the applicable skills required. You must be legally entitled to work in Canada to apply as the employer does not have a Labour Market Impact Assessment (LMIA) that would support a foreign worker. Applications will not be accepted via email or in person. We thank all applicants for their interest in Career opportunities with Company however only those applicants we wish to interview will receive a reply to their uses AI enabled tools to assist with application management. All hiring decisions are made by people. We do not use AI to screen assess or select applicants for this posting. NPC is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. NPC does not discriminate on the basis of disability veteran status or any other basis protected under federal provincial or local laws. Accommodations are available at any stage of the recruitment process upon request. If you need support please email NPC takes seriously its obligations under the Human Rights Code.