Manager, Strategic Marketing Insurance

As a Strategic Marketing Manager you willbe responsible fordeveloping and executing go-to-market plans aimedat high-net-worthadvisors within the insurance sector. You willleverageyourexpertisein strategic marketing and understanding of the insurance industry to create innovative strategies that enhance our brand presence drive growth and ensure weremainthe partner of choice for clients.

Position Responsibilities:

• Strategic Planning:Develop and implement comprehensive go-to-market strategies for targeting advisorsegments aligning with company goals and market opportunities.

• Market Analysis:Conduct thorough market research and analysis to understand the needs and preferences of clients identifying key trends and opportunities within the insurance industry.

• Campaign Development:Design and execute targeted marketing campaigns that effectively communicate our value proposition to advisorsutilizinga mix of digital print and in-person tactics.

• Relationship Building:Cultivate andmaintainstrong relationships with advisors acting as a trusted partner to understand their needs and provide tailored marketing support.

• Collaboration:Work closely with cross-functional teams including sales product development and customer service to ensure alignment and support for go-to-market initiatives.

• Performance Tracking:Monitorand analyze the performance of marketing strategies using data-driven insights to make informed adjustments and improvements.

• Brand Management:Enhance brand visibility and reputation among advisors through strategic partnerships sponsorships and thought leadership initiatives.

• Budget Management:Manage marketing budgets effectively ensuring resources areallocatedefficiently to maximize impact and return on investment.

Required Qualifications:

• Proven experience in strategic marketing within the insurance industry with a focus onhigh-net-worthmarketclients.

• Strong understanding of go-to-market strategies and marketing principles.

• Excellent analytical skills with the ability to interpret data and market trends.

• Exceptional communication(written and verbal)with the ability tobuild communication plans and write clear strong marketing deliverables.

• Leadership and professionalism with the ability to influence and partner with employees at all levels.

• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.

• Proficiencyin marketing automation tools and CRM systems.

Preferred Qualifications:

• University degree in Marketing Business Administration or a related field; aMastersdegree is preferred.

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• As part of our global teamwellsupport you in shaping the future you want to see.

• Wellempower you to learn and grow the career you want.

• Wellrecognize and support you in a flexible environment where well-being and inclusion are more than just words.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.