Manager Product & Content Marketing

Referral: Level 1

IGM Financial Inc. is a leading wealth and asset management company in Canada managing approximately $310billion in assetsas of December 31 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Mackenzie Investments founded in 1967 is a key part of IGMs business model serving as a comprehensive asset-management partner for Canadian financial advisors and their clients.

At Mackenzie Investments You Can Build Your Career with Confidence.We are proud to be recognized as one of Canadas Top 100 Employers for the fourth consecutive year and one of Canadas Best Diversity Employers. Our vision and strategy aim to innovate the industry and support Canadians in achieving their financial goals.

Join our team to engage in continuous learning and skill development in a supportive environment.Experience the best of both worlds with our hybrid work environment where you spend three days a week in the office connecting collaborating and enjoying quality time with your amazing colleagues!Our Values: Be better;we strive for improvement in everything we do.Be accountable;we foster clarity and are empowered to act responsibly.Be a team;we are united to drive collective impact to achieve our goals.

The Manager Product & Content Marketing owns the end-to-end content lifecycle from ideation and intake through development approvals publishing and maintenance ensuring all content is delivered efficiently accurately and in alignment with business priorities brand standards and regulatory requirements.

This position plays a critical role in supporting fund launches product positioning solutions marketing white papers thought leadership sales enablement materials and digital product content. Operating with a builder mindset the Manager continuously improves workflows governance and scalable content processes to strengthen execution across the product marketing function.

A strong understanding of asset management products investment strategies and client needs is essential to effectively differentiate products develop compelling reasons-to-buy and ensure accuracy and consistency across all marketing materials.

Key Responsibilities

Lead product and solutions marketing content

• Lead and execute product and solutions marketing content across formats including fund launch materials white papers thought leadership web content and sales enablement tools
• Build compelling product differentiation and reasons to buy narratives that clearly articulate investment value propositions and competitive positioning
• Translate complex investment concepts product strategies and market insights into clear audience-specific messaging for retail investor and institutional audiences
• Partner with product investment sales and distribution teams to align messaging priorities and content requirements
• Support the marketing execution of fund launches product enhancements and product lifecycle updates
• Ensure all content accurately reflects investment strategies product details positioning and market insights
• Maintain consistency of messaging and brand standards across all product and solutions marketing materials

Own end-to-end content development and workflow

• Manage the content lifecycle from ideation and intake through drafting reviews approvals publishing maintenance and retirement
• Work within established content workflows and identify opportunities to improve speed quality governance and stakeholder alignment
• Coordinate cross functional reviews with legal product and distribution stakeholders to ensure timely delivery
• Monitor and maintain existing content to ensure accuracy regulatory alignment and ongoing relevance
• Support website and digital content updates related to product and solutions marketing initiatives

Build operational excellence and continuous improvement

• Identify opportunities to streamline content creation and workflow processes through automation and AI-enabled tools
• Identify opportunities to improve content governance workflow visibility prioritization and reporting within the product marketing function
• Support consistency scalability and operational discipline across product marketing and content development activities
• Contribute to the evolution of product marketing best practices templates and standards
• Act as a key partner in improving how product marketing content is planned developed published and maintained across the organization

Qualifications & Experience

• University degree in Marketing Business Communications Finance or related discipline
• 5-7 years in product marketing content marketing or investment communications
• Experience in financial services or asset management requried
• Proven experience developing product positioning launch content and investment related marketing materials
• Strong writing editing and storytelling capabilities with the ability to simplify complex concepts
• Strong organizational project management and prioritization skills
• Experience working in matrixed environments with cross-functional teams
• Experience using workflow content management or AI-enabled productivity tools

The expected annual base salary range for this role is $86500 - $105000which is determined based on skills knowledge and experience and geographic addition to base salary this role is eligible for annual short-term incentive health and well-being benefits retirement and savings plan paid time off and career development.

Benefits:

• COMPETITIVE COMPENSATION & RECOGNITION:competitive base salary performance-weightedbonus education/career support option to join Employee Share Purchase Plan with employer matchingcomponent.

• EMPLOYEE BENEFITS & INSURANCE:competitive health and dental coverage flexible plan for you and your family and short-term & long-term disability plans.

• RETIREMENT SAVINGS PROGRAMS:voluntaryGroup RRSP enrolment with employer matchingcomponent.

• WORK LIFE BALANCE:paid volunteer days competitive time off including 10 wellness days offWorkPerksdiscount program hybrid & flex work arrangements.

• INCLUSIVE CULTURE AND DIVERSITY:living our core values: Be a Team Be Accountable Be Better engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest identity or background).

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada including racialized persons women Indigenous persons persons with disabilities 2SLGBTQIA community gender diverse and neurodiverse individuals as well as all who may contribute to the further diversification of ideas.

Mackenzie Investments is an accessible employer committed to providingbarrier-free recruitment experience. If you require accommodation or this information in an alternate format at any stage of the recruitment process please reach out to the Talent Acquisition team who will work with you to meet your needs.

How to Apply:Interested candidates are invited to submit their resume and a cover letter detailing their qualifications and experience to Intelligence in Recruitment:As part of our Talent Acquisition process we may use artificial intelligence and automated tools to support activities such as candidate sourcing application review and interview scheduling.These tools support the recruitment process; all hiring decisions are made by people.

We thank all applicants for their interest in Mackenzie Investments; however only those candidates selected for an interview will be contacted.

Please apply by June 26 2026.

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