Manager, Personalization Tangerine

Requisition ID: 272334

At Tangerinewereredefining banking. As Canadas leading digital bank we thrive on innovation agility and bold thinking tackling every challenge head-on with leading technology and the unstoppable power of collaboration.

Our client-obsessed teams deliver flexible accessible banking solutions breakthrough products and award-winning service. Beyond bankingwerecommitted to making an impact in the communities we serve and across our organization. We foster a culture built on integrity inclusion and fearless ambition where diverse perspectives are valued and people are empowered to do their best work.

Are you ready to disrupt the status quo Do you crave challenges that push boundaries Ifyourea high performer looking to accelerate your career and reimagine the banking landscape this is your moment.

Letsshape the future of banking together!

What you will be doing:

The Manager Personalization leads data-driven client-centric marketing experiences across channels and lifecycle moments. This role translates client insights behavioural signals business rules and value proposition strategies into personalized journeys next-best-action decisioning and measurable go-to-market outcomes.

Is this role right for you In this role you will be:

• Championing a client- obsessed culture
• Leveraging a growth mindset embracing learning and continuous improvement
• Contributing to a dynamic workplace fostering trust integrity and inclusion
• Removing obstacles to drive momentum across teams
• Leading a high performing team through times of change
• Supporting teams through transformation activities
• Design cross-channel personalized experiences across web app email paid media CRM and digital touchpoints through Adobe Experience Cloud and related platforms.
• Translate segmentation behavioural data client signals consent product needs and value propositions into actionable journey strategies.
• Enable next-best-action and next-best-offer personalization across acquisition onboarding engagement cross-sell retention and migration.
• Define audience strategies targeting frameworks journey orchestration and channel activation plans.
• Partner with Proposition Product Growth Analytics and Channel teams on audience prioritization launch sequencing measurement and roadmap alignment.
• Identify personalization opportunities early in initiative planning and translate Velocity learnings into reusable journey patterns and activation standards.
• Partner with Offer Management CDP Decisioning MarTech Data and IT teams to enable scalable next-best-action and offer delivery capabilities.
• Define personalization requirements activation rules audience logic prioritization frameworks and decisioning guardrails.
• Ensure client signals consent eligibility business rules and channel constraints are translated into operational decisioning strategies.
• Coordinate test-and-learn programs including A/B and multivariate testing to optimize journeys offers campaigns and launch experiences.
• Analyze performance derive insights and improve relevance conversion engagement client experience and business value.
• Establish measurement frameworks tied to business outcomes client outcomes experience quality and platform adoption.
• Act as a connector across Marketing Product Analytics Technology Data Channel Creative and Operations teams to move from insight to activated experience.
• Establish standards and governance for audience management targeting journey design offer activation experimentation and measurement.
• Drive adoption through documentation training reusable frameworks operating rhythms and process improvements that reduce manual effort and improve speed to market.

Do you have the skills that will enable you to succeed in this role Wed love to work with you if you have:

• Comfort and confidence adapting to new tools and ways of working
• AI fluency
• A craving to contribute to a high-performing team
• Ability to drive results in periods of change
• Track record of fostering an inclusive culture
• 5-7 years experience in personalization CRM lifecycle marketing MarTech digital product marketing or related disciplines.
• Strong understanding of customer data segmentation consent client signals lifecycle marketing and journey orchestration.
• Hands-on experience with personalization campaign orchestration CDP decisioning offer management experimentation or marketing automation platforms such as Adobe Salesforce Braze or similar.
• Experience supporting major digital transformations platform launches product launches migration programs or large-scale GTM initiatives.
• Proven ability to translate business objectives and customer insights into audience journey decisioning and activation strategies.
• Analytical mindset with strong communication stakeholder management and cross-functional orchestration skills.
• Comfort operating in ambiguity building new ways of working and scaling capabilities through governance documentation and change management.

Whats in it for you

• You will be part of a diverse inclusive and purpose driven community of client- obsessed innovators who move fast push boundaries and celebrate big together.
• We are creating something game changing and you get to make your mark on it.
• You will have access to thousands of online and in person learning experiences at your fingertips to elevate your career and accelerate your development.
• From competitive benefits to programs that support your wellbeing and financial goals- we invest in you today and in your future.*

*Tangerine employees participate in Scotiabanks pension & benefits programs (available to permanent employees)

Location(s): Canada : Ontario : Toronto

At Tangerine we value the unique skills and experiences each individual brings to the team and are committed to creating and maintaining an inclusive and accessible environment. If you require accommodation during the recruitment and selection process please let our Recruitment team know.