Manager, Organic Social Media & Community

You are as unique as your background experience and point of view. Here youll be encouraged empowered and challenged to be your best self. Youll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day youll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life were driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring authentic bold inspiring and impactful.

When you join Sun Life youll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions so you can make a meaningful difference in our Clients lives.

Discover how you can make a difference in the lives of individuals families and communities around the world.

Job Description:

Help shape how Sun Life Canada shows up participates and is discovered in an increasingly social conversational and AI-mediated world.

As Manager Social Media & Community youll lead the direction and evolution of Sun Lifes organic social presence across 12 channels from established platforms like LinkedIn Instagram and Facebook to emerging opportunities across TikTok Reddit YouTube and generative search.

This is a high-impact role for a social leader who can think strategically move quickly and translate audience behaviour into business opportunity. You will help ensure that Sun Life contributes credibly to the conversations and questions that matter to Canadians. You will apply community insight platform expertise and emerging AI practices to create content that people want to watch use share discuss and find.

Youll lead a team of Social Media Consultants oversee day-to-day organic social operations and advance how Sun Life uses community video social intelligence and AI-enabled discovery to build brand authority deepen engagement and contribute to measurable business outcomes.

• Own and evolve Sun Life Canadas organic social media and community strategy across established and emerging platforms.

• Define each channels role and roadmap based on audience needs cultural relevance brand and business priorities and discoverability.

• Determine where Sun Life should lead contribute listen or choose not to participate.

• Bring Sun Lifes established brand expression to life adapting it to each platforms culture and audience while maintaining brand coherence.

• Lead audience-first video-first content strategies that turn brand and business priorities into useful credible and engaging experiences.

• Partner with Brand Creative Content SEO & Discoverability teams to strengthen Sun Lifes visibility across social search and AI-powered discovery.

• Apply topical relevance source credibility and citation-worthy expertise to content planning while testing new approaches as search and discovery behaviours evolve.

• Lead proactive community engagement moderation and escalation within a regulated environment.

• Translate social listening audience behaviour cultural trends and performance data into actionable insights and recommendations.

• Lead and develop a team of Social Media Consultants providing strategic direction prioritisation and performance support.

• Collaborate across teams and guide external partners to strengthen integration governance content reuse and operational effectiveness.

• Measure and communicate organic socials contribution to brand community discoverability and business outcomes.

• 5-7 years of progressive experience in social media digital marketing or content strategy.

• Demonstrated experience developing and executing organic social strategies for a large or complex brand.

• Proven expertise in building authentic influencer and creator partnerships that strengthen brand relevance reach and credibility.

• Strong strategic thinking paired with the ability to move comfortably between big-picture strategy and hands-on execution.

• Excellent stakeholder management and communication skills with experience influencing across matrixed organizations and presenting to senior leaders.

• Deep understanding of social platforms algorithms community management and evolving audience behaviours.

• Experience with social listening and management platforms such as Sprinklr including publishing engagement listening and analytics.

• Strong understanding of social analytics measurement and translating data into business insights.

• Curiosity and working knowledge of AI SEO generative search/LLM discoverability and emerging digital trends.

• Experience in financial services insurance healthcare or another regulated industry is an asset.

• As this position is posted in several locations we specify that bilingualism (French English both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.
• Bilingualism in English and French is a strong asset along with the cultural awareness to adapt content and engagement for diverse audiences and regional contexts.

• Experience leading and developing people including coaching prioritization and performance support.

Whats in it for you

• Being a member of the Sun Life family a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives
• An environment of continuous learning development and improvement
• Our unique Sabbatical Program gives you the opportunity to take up to 6 weeks off every five years
• We are proud to be on the 2026 Best Workplaces in Canada list by Great Place to Work
• We are thrilled to be recognized by Excellence Canada with their top-level certification the Canada Order of Excellence for Mental Health at Work for prioritizing employee well-being fostering a positive work culture and achieving excellence in mental health

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other addition to Base Pay eligible Sun Life employees participate in various incentive plans payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business our Clients and you.

We may use artificial intelligence to support candidate sourcing screening interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

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