Manager Marketing Ops, Analytics & ABM

Key Responsibilities

MarTech Stack & System Architecture

• Tech Stack Ownership: Own manage and continuously optimize our end-to-end Marketing Operations tech stack (HubSpot Salesforce Zoominfo Qualified etc.).

• System Administration: Serve as the primary system administrator for HubSpot and co-admin for Salesforce ensuring seamless bi-directional synchronization clean data mapping and optimal system health.

• Vendor & Evaluation Management: Audit current tools manage software renewals evaluate new MarTech/SalesTech solutions and oversee implementation and integration projects.

Lead Lifecycle Routing & Backend Workflows

• Lead Lifecycle & Scoring: Design maintain and refine lead scoring models lifecycle stage definitions (MQL SAL SQL) and conversion handoffs between Marketing and Sales.

• Lead Assignment & Routing: Own complex lead assignment rules (round-robin territory-based account-matched) across HubSpot and Salesforce to ensure rapid lead response times.

• Workflow Troubleshooting: Proactively identify diagnose and resolve technical issues with backend automation API integrations sync errors and automated workflows.

Sales Ops & Pipeline Alignment

• Sales & Marketing Alignment: Partner closely with Sales Leadership and BDR managers to streamline lead handoffs improve SLA compliance and refine pipeline visibility.

• Process Documentation: Create clear standard operating procedures (SOPs) and documentation for all revenue workflows data policies and tool usage across teams.

Reporting Analytics & Governance

• Dashboards & Attribution: Build and maintain actionable dashboards in HubSpot and Salesforce to track campaign ROI pipeline velocity MQL-to-Opportunity conversion rates and multi-touch attribution.

• Data Hygiene & Compliance: Oversee data enrichment deduplication list hygiene and compliance protocols (GDPR CCPA CAN-SPAM) across all databases.

Qualifications :

• Experience: 47 years of hands-on experience in Marketing Operations (Revenue Operations or Sales Operations is a plus!) ideally in B2B SaaS or technology.
• Dual CRM Expertise: Advanced administrative experience with both HubSpot (Marketing Hub Marketing Automation) and Salesforce (Sales Cloud process builder/flow custom objects lead routing).
• Technical Skills: Strong understanding of bi-directional sync logic custom field mapping Webhooks APIs and data integration platforms.
• Analytics & Reporting: Proven ability to build multi-touch attribution models campaign performance tracking and executive dashboards in SFDC/HubSpot or BI tools (Tableau Looker PowerBI).
• Problem Solver: Deep diagnostic mindsetyou love diving into complex backend workflows to figure out why a lead sync failed or a trigger didnt fire.
• Certifications (Preferred):
• HubSpot Marketing Software / Operations Hub Administrator Certification
• Salesforce Certified Administrator
   

Additional Information :

What Success Looks Like in 90 Days

1. First 30 Days: Audit the current HubSpot-Salesforce sync review existing lead scoring/lifecycle workflows and map out the current tech stack topology.

2. First 60 Days: Clean up backlog sync errors optimize lead routing rules and establish unified data hygiene protocols across both systems.

3. First 90 Days: Deliver standardized revenue reporting dashboards (MQL-to-Opportunity conversion campaign ROI) and present recommendations for tech stack efficiency.

All your information will be kept confidential according to EEO guidelines.

This is a remote role but located in Canada.

#LI-AK1

Jitterbit is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national origin gender sexual orientation gender identity age physical or mental disability genetic factors military/veteran status or other characteristics protected by law.

Remote Work :

Yes

Employment Type :

Full-time