Manager Marketing & Digital Communications
Job Location:
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Corporate Services - Communications
Status: Regular Full Time
Salary Range:$139474 - $174342 per annumplus comprehensive benefits
Hiring Range: $139474 - $156908per annumplus comprehensive benefits
Work mode:Hybrid*see below for more details about this work mode.
Location: 10 Peel Centre Drive Brampton
Hours of work:35 hours per week
At the Region of Peel were committed to delivering exceptional client experiences through data-driven insights and innovative digital strategies. As Senior Manager Customer Experience and Digital Strategy youll lead efforts in leveraging customer data to drive exceptional experiences and business growth helping shape how we engage with our community and deliver modern responsive services.
The Opportunity
The Manager Marketing & Digital Communications provides strategic leadership and oversight for the Region of Peels marketing digital communications web services social media and multimedia functions. The role leads a team of communications professionals responsible for planning developing implementing and evaluating integrated marketing and digital communication strategies that increase awareness of Regional programs and services enhance stakeholder engagement strengthen the Regions brand and support organizational priorities.
As a member of the broader Communications leadership team the Manager contributes to the development and implementation of divisional strategies priorities and performance measures while ensuring the Regions digital presence marketing initiatives and brand standards support positive user experiences and measurable business outcomes.
Responsibilities:
Strategic Leadership & Planning
- Provide leadership direction coaching and oversight to a team of communications professionals responsible for marketing digital communications web services social media content management creative services and multimedia production.
- Lead the strategic planning development implementation and evaluation of integrated marketing and digital communications strategies that support Regional priorities programs services and initiatives.
- Develop and implement innovative marketing and digital communication solutions that increase awareness engagement and adoption of Regional programs and services.
- Apply systems thinking and organizational insight to identify opportunities mitigate risk and align marketing and digital communications initiatives with corporate objectives and business outcomes.
- Contribute to divisional planning and the achievement of Strategic Communications priorities objectives and performance measures.
- Provide strategic guidance and expertise across the organization to ensure digital information and services are findable usable accessible mobile-enabled and aligned with user needs and expectations.
- Lead the development and implementation of an integrated approach to web social media digital marketing and multimedia communications.
- Establish and oversee governance standards and content management practices for the Regions internet intranet social media channels and video/multimedia content.
- Ensure compliance with applicable legislation and standards including the Accessibility for Ontarians with Disabilities Act (AODA) accessibility requirements and Regional brand guidelines.
- Align digital communication priorities and initiatives with the Regions Digital Strategy and desired organizational outcomes.
- Lead strategic marketing initiatives designed to increase public awareness of Regional programs and services and support behavioural change objectives.
- Collaborate with Communications teams and business partners to enhance protect and maintain the integrity and consistency of the Regions brand.
- Build and maintain strong relationships with internal and external stakeholders to advance strategic communications objectives and promote Regional services and initiatives.
- Provide expert consultation and advice to senior leaders and stakeholders on marketing digital communications content strategy social media and user experience best practices.
- Develop performance measures and evaluate the effectiveness of marketing and digital communications initiatives through analytics reporting and stakeholder feedback.
- Monitor emerging trends technologies and best practices in marketing digital communications social media web management and user experience.
- Identify opportunities for innovation optimization and continuous improvement to enhance service delivery and stakeholder engagement.
- Apply data analytics and insights to inform strategic decisions and improve communication outcomes.
- Manage operating and capital budgets and ensure effective stewardship of financial resources.
- Lead procurement activities and oversee external vendors consultants contracts and service providers.
- Foster a high-performance culture through coaching mentoring performance management succession planning and professional development.
- Ensure team capacity skills and capabilities support current and future service delivery requirements.
Qualifications:
- Degree or diploma in Marketing Communications Public Relations Digital Media Digital Strategy Digital Marketing or a related discipline or an equivalent combination of education and experience.
- Minimum of seven (7) years of progressively responsible experience in digital communications digital media communications marketing public relations or a related field.
- At least 5 years experience in leading diverse team of Communications professionals that have demonstrated achieving service outcomes
- Demonstrated experience leading and developing multidisciplinary teams and achieving strategic service outcomes.
- Proven ability to build collaborative relationships and influence stakeholders across all levels of an organization.
- Extensive experience developing and implementing marketing digital communications and stakeholder engagement strategies.
- Strong knowledge of website development website governance content management systems information architecture and digital user experience principles.
- Strong understanding of how content graphic design multimedia and technology integrate to create engaging and effective communications.
- Demonstrated experience leading successful marketing campaigns and measuring results through analytics and performance metrics.
- Sound knowledge of behavioural insights behaviour change principles and change management concepts as they relate to marketing and communications.
- Strong understanding of digital communication channels social media platforms multimedia production and emerging technologies.
- Knowledge of search engine optimization (SEO) principles content strategy digital accessibility standards and web best practices.
- Experience with web publishing content management systems HTML/CSS image and video optimization and social media content distribution.
- Demonstrated ability to lead strategic and operational planning initiatives and effectively manage resources in a complex environment.
- Excellent analytical problem-solving organizational and project management skills.
- Exceptional written verbal presentation and stakeholder communication skills.
- Proficiency with Microsoft Office Suite and contemporary digital communication and social media platforms.
Be bold. Think big. Join us.
Perks That Make Work Fun (and Your Life Easier)!
At Peel Region we believe in taking care of you. Heres what youll enjoy when you join our team:
- Top-Notch Benefits: Comprehensive Health Dental and Vision plan (yes even psychological health coverage) starting on your very first day!
- OMERS Pension Plan: Automatic enrolment to help secure your future with peace of mind.
- Vacation Time That Grows: Start with 3 weeks of vacation per year because work-life balance is important!
- Personal Days Just for You: Enjoy 3 paid personal days and floating holidays to recharge whenever you need.
- Wellness First: Flexible hours to fit your lifestyle and prioritize your health and well-being.
- Performance Pays Off: Annual performance reviews with merit increases your hard work is recognized and rewarded!
- Supportive Respectful Culture: Work in an environment where leadership truly cares and inclusivity is celebrated.
- Learning & Growth: Access to tuition reimbursement and tons of development resources to keep you growing whether in your career or on a personal level.
Weve got you covered because we know happy healthy people do their best work!
In this role youll benefit from the flexibility of a hybrid work arrangement that prioritizes meaningful in-person connection. A minimum of two days per week on-site is expected with additional in-person presence as operational needs evolve. This arrangement allows for a blend of in person and hybrid work that adapts to support both organizational priorities and employee flexibility and is subject to change over time.
Its important to note that your off-site work location must be within the province of Ontario. This ensures that were compliant with all regulations and policies.
The Region of Peel offers job based flexible hours of work that allows employees to manage personal and professional responsibilities while at the same time ensures business operational needs and customer service expectations are achieved.
Interview:Ourrecruitmentprocesswill include video conference technology
Kindly ensure to regularly monitor your spam and junk email folders as important communications regarding your application may be directed there.
Ifthis opportunity matches your qualifications and experience please apply on-line.
Peel Region consists of the cities of Brampton and Mississauga and the town of Caledon. Peel Region delivers essential services to more than 1.5 million residents and approximately 200000 businesses.
Were working to create a community that is safe inclusive and accessible. A place where everyone feels they belong and can access the services they need to thrive throughout each stage of life.
Our workforce is 6700 strong and since 1974 weve been delivering a wide range of resident focused services. Our services include paramedic services health programs long-term care and services for seniors child care support garbage collection and recycling waste water and water treatment road maintenance financial assistance and housing support.
Recognized by Canadas Healthy Workplace Month with the Great Employer Award presented by Excellence Canada Peel Region is a place where everyone feels they belong. We strive to develop a workplace that values and respects diversity practices inclusion recognizes the unique contributions and abilities of all people and facilitates innovative thinking. At Peel Region people come first. Each employee has an important role within our community and when we work together its impactful. We encourage you to join us in delivering essential services and programs to our diverse community. You wont find a better opportunity than Peel Region.
Peel Region is committed to a diverse and inclusive workplace where everyone is respected and valued for their contributions and where everyone is treated fairly and has opportunity to grow and develop. As one of the most diverse regions in Canada we are committed to establishing a qualified workforce that is reflective of the population we serve.
Peel Region is committed to providing accommodations throughout the recruitment process upon request. If you require accommodation please notify us and we will work with you to meet your needs. Accessible formats and communication supports are available. Please contact
Please be advised Peel Region uses email to communicate with applicants for open job competitions and does not use AI technology in any part of the recruitment process. It is the applicants responsibility to include an updated email address that is checked daily and accepts emails from unknown users. As we send time sensitive correspondence via email (i.e. testing bookings interview dates) it is imperative that applicants check their email regularly. If we do not hear back from applicants we will assume that you are no longer interested in the position and your application will be removed from the competition.
Required Experience:
Manager
About Company
Delivering essential social services and infrastructure to 1.5 million residents and over 175,000 businesses in Brampton, Caledon and Mississauga.
