Manager, Campaign Measurement

Address:

This is a hybrid role in Toronto

Other Key Responsibilities

Reporting & Dashboarding
Develop maintain and optimize standardized reporting suites and executive dashboards across key business units
Automate recurring reports using BI tools to improve efficiency and reduce manual intervention
Ensure consistency accuracy and traceability of KPIs across all reporting outputs

Campaign Measurement & Analytics
Design and execute measurement frameworks for marketing campaigns (e.g. attribution models incrementality testing ROI analysis)
Partner with Marketing Product and Digital teams to evaluate campaign effectiveness and provide actionable recommendations
Analyze multi-channel performance including email paid media web and mobile channels

Data Management & Governance
Ensure adherence to internal data governance policies and external regulatory requirements (e.g. privacy consent and data usage standards)
Collaborate with data engineering teams to validate data pipelines troubleshoot discrepancies and ensure data integrity
Support audit processes by maintaining documentation and lineage of reporting logic

Insights & Storytelling
Translate complex datasets into clear concise insights tailored for executive and non-technical audiences
Identify trends risks and opportunities to drive business growth and improve customer experience
Proactively recommend optimization strategies based on performance data

Stakeholder Management
Partner with cross-functional teams including Risk Compliance Finance and Technology
Gather and document business requirements for reporting and measurement needs
Act as a subject matter expert for reporting methodologies and performance metrics

Understands and articulates the business case of business questions and the estimated value being delivered. Designs dashboards and analyses to be performed and appropriate visualization and analytics tools to use. Identifies trends and patterns to address identified business questions and provide insights through reporting and data visualization techniques. Works with other data and analytics professionals to optimize refine automate and scale analysis into repeatable analytics solutions and decision support tools.

• Builds various reporting dashboards using the most appropriate data extraction data cleaning and data visualisation techniques.
• Provides value through insights reporting and data visualization techniques. Selects configures and implements analytics solutions for consistency and repeatability.
• Researches and applies continuous improvement in data visualization by identifying trends and patterns to transform raw data into actionable business insights.
• Works with different teams management and stakeholders to enhance the usability and aesthetic appeal of data analytics solutions deployed in the organization.
• Translates business needs to technical specifications and evaluates existing data visualization systems in order to improve them.
• Develops data visualizations of large amounts of data that facilitate the intuitive presentation of data to decision makers.
• Documents data flow systems and processes to improve the design implementation and management of business/group processes.
• Develops tools and delivers training programs for use of reporting tools and self-serve analytics by non-analytical end users; may include delivery of training to audiences.
• Focus is primarily on business/group within BMO; may have broader enterprise-wide focus.
• Provides specialized consulting analytical and technical support.
• Exercises judgment to identify diagnose and solve problems within given rules.
• Works independently and regularly handles non-routine situations.
• Broader work or accountabilities may be assigned as needed.
• Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role in line with our Risk Culture and within our approved Risk Appetite making sound and risk informed decisions that align to business strategy protect assets and adhere to applicable policy documents (Frameworks Policies Standards Procedures and Supporting documents) laws and regulations.

Qualifications:

Required
Bachelors degree in Business Analytics Statistics Economics or related field
35 years of experience in reporting analytics or measurement (preferably within financial services)
Strong proficiency in SQL and experience with large datasets
Hands-on experience with BI tools (e.g. Tableau Power BI Looker)
Solid understanding of campaign measurement methodologies (e.g. A/B testing attribution models)
Advanced Excel skills (pivot tables modeling data manipulation)

Preferred
Experience working within a regulated environment (e.g. banking insurance wealth management)
Familiarity with customer data platforms (CDPs) and marketing automation tools
Knowledge of statistical analysis tools (e.g. Python R)
Understanding of privacy regulations (e.g. GDPR PIPEDA)

The above represents BMO Financial Groups pay range and type.

Salaries will vary based on factors such as location skills experience education and qualifications for the role and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles the salary listed above represents BMO Financial Groups expected target for the first year in this position.

BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performance-based incentives discretionary bonuses as well as other perks and rewards. BMO also offers health insurance tuition reimbursement accident and life insurance and retirement savings plans. To view more details of our benefits please visit: Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting positive change for our customers our communities and our people. By working together innovating and pushing boundaries we transform lives and businesses and power economic growth around the world.

As a member of the BMO team you are valued respected and heard and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones as you help our customers reach theirs. From in-depth training and coaching to manager support and network-building opportunities well help you gain valuable experience and broaden your skillset.

To find out more visit us at is committed to an inclusive equitable and accessible workplace. By learning from each others differences we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO directly or indirectly will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid written and fully executed agency agreement contract for service to submit resumes.