Manager, Brand Equity
Job Summary
Position Title: Manager Brand Equity
Position Type: Regular - Full-Time
Grade:Grade 06
Requisition ID:45022
In every role McCainers are ambitious curious and passionate about creating exceptional work experiences - together. With a customer-first mindset we make doing business with McCain easy.
About the role.
Reporting to the Sr. Director Brand Equity & Portfolio this 6-month contract role will provide dedicated marketing communications project management and agency management support across several high-priority global initiatives. From mid-October 2026 through March 2027 you will play a critical role in advancing strategic marketing workstreams that support McCains growth agenda brand transformation and long-term ambitions.
This is a highly visible opportunity requiring strong organizational skills stakeholder management capabilities and the ability to coordinate multiple agency partners and cross-functional teams in a fast-paced global environment.
What youll be doing.
- Lead project management of McCains new marketing vision logo and asset pack initiatives ensuring creative development production and global deployment milestones are achieved.
- Coordinate with agency partners and internal stakeholders to finalize creative assets and ensure successful execution against timelines.
- Support the implementation of a new global marketing intranet site by gathering requirements shaping project briefs and partnering with marketing technology teams.
- Facilitate stakeholder engagement and project coordination for the Cultural Playbook initiative including meeting management communications and agency support.
- Manage agency relationships across multiple strategic initiatives ensuring timelines deliverables contracts purchase orders and invoicing remain on track.
- Product-manage the Category Reset & Rally workstream including meeting coordination action tracking stakeholder follow-up and execution planning.
- Act as a liaison between global regional and agency partners ensuring feedback is gathered communicated and actioned effectively.
- Support internal communications events and engagement activities that build awareness and excitement around key marketing initiatives.
- Manage budget administration activities including purchase orders invoicing Coupa compliance and coordination with finance partners.
- Support global packaging design projects through agency management timeline tracking meeting facilitation and stakeholder communications.
- Develop presentations progress updates and communications materials for internal leadership and organizational updates.
What youll need to be successful.
- Bachelors degree in Marketing Communications Business or a related field.
- Significant experience in marketing communications project management and agency management.
- Consumer Packaged Goods (CPG) experience required preferably supporting a master brand within the food and beverage industry.
- Demonstrated experience managing multiple agency partners simultaneously including creative culture/change communications and packaging agencies.
- Strong project management skills with the ability to coordinate complex workstreams timelines and deliverables.
- Experience managing budgets purchase orders invoicing activities and compliance requirements within Coupa or a similar procurement system.
- Proven stakeholder management capabilities with experience collaborating across global regional and cross-functional teams.
- Excellent organizational and communication skills including meeting facilitation note-taking follow-up management and executive-ready communications.
- Comfortable operating in highly visible environments with exposure to senior leaders and strategic initiatives.
- Ability to quickly ramp up work independently and effectively manage multiple priorities within a fixed-term assignment.
About the team.
The role is part of the Global Brand Equity & Portfolio Marketing team and reports to the Sr. Director Brand Equity & Portfolio. The successful candidate will collaborate with global and regional stakeholders across Marketing Human Resources Corporate Communications Research & Development Finance and external agency partners. This position plays a key coordination role during a period of team transition while supporting several high-profile global initiatives.
About McCain.
Click Here to learn more about McCain and how we provide opportunities to make an impact that matters.
Leadership principles.
At McCain our leadership principles guide how we engage with customers collaborate as a team and achieve success. We focus on understanding customer needs driving innovation empowering people and taking ownership to clear obstacles and deliver results.
AI & Digital Capabilities.
At McCain AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.
The McCain experience.
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust empowering us to bring out the best in one another. Here youll find opportunities to learn grow and thrive. Join us and experience why were better together.
Our purpose is grounded in building meaningful relationships. Were big believers in the power of working together in personit helps us stay connected collaborate more effectively and grow as a team. At the same time we recognize the importance of flexibility. Most office-based roles follow a hybrid model with the option to work remotely two days a week. There may be exceptions depending on the role and location so we encourage you to speak with your recruiter for more details.
Compensation Package:$97500.00 -$130000.00 . CAD annual base salary equivalency paid in alignment to contract term
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience skill set education and training and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain were on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do every day. We understand and appreciate that each persons needs are unique and ensure our benefits & well-being programs reflect that. Should this role hold a duration 12 months or longer you will be eligible for our full benefits suite. This includes the following benefits: health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Well-being programsinclude vacation and holidays company-supported volunteering time and mental health resources. Coverages are aligned with applicable law and can vary by work level location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us and were here to provide you with the necessary resourcesto support you in being your best self at work and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard torace religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. McCain leverages AI in the hiring process though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.
Job Family:Marketing
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)
Required Experience:
Manager
About Company
McCain Foods | Our purpose - 'Celebrating real connections through delicious, planet-friendly food'. We supply delicious frozen French fries, potato specialties, and appetizers to retail and foodservice customers around the globe.