Loyalty Marketing Specialist

This posting is for an existing permanent full-time vacancy.

Joining our team has its advantages!

- Flexible schedule to promote work/life balance
- Telecommuting in hybrid mode
- Group insurance from the first day
- Very competitive pension plan
- Generous holiday policy
- Personal days
- Employee Assistance Program
- Free parking
- Opportunity for professional development

SUMMARY:
The Loyalty Marketing Specialist supports the planning coordination and execution of the Moi Rewards program in Ontario connecting coalition priorities with banner and cross-functional marketing plans. The role works closely with Ontario and Quebec marketing teams across food and drug as well as Digital Marketing E-commerce CRM Merchandising Operations Finance Customer Care Loyalty Analytics Customer Insights and external partners. The Specialist helps ensure loyalty offers campaigns and communications are delivered accurately efficiently and consistently across channels. The role also supports loyalty marketing financial administrationincluding budgets forecasts purchase orders invoices project costs and reconciliationsand uses data automation and AI-enabled tools to improve planning productivity decision-making and campaign performance.

SPECIFIC RESPONSIBILITIES:
- Support the annual and long-range planning process for Moi Rewards in Ontario helping align coalition priorities with banner Digital Marketing E-commerce CRM and broader marketing plans.
- Support integration across Ontario and Quebec marketing teams in food and drug by coordinating priorities calendars dependencies inputs and decision points.
- Build maintain and track integrated workback plans for loyalty campaigns and initiatives following up on deliverables and helping ensure timely accurate and consistent execution across channels.
- Partner closely with CRM to support offer management and personalized communications including audience inputs personalized newsletters and loyalty messaging in weekly customer emails.
- Collaborate with Merchandising on offer development and assessment supporting analysis of point issuance redemption customer behaviour funding and overall program economics.
- Support the development of measurement frameworks and success criteria for Moi Rewards initiatives; work with Analytics and Customer Insights to review results and translate findings into actionable recommendations.
- Support the loyalty marketing budget forecasts and monthly reconciliation process by maintaining accurate project commitment and expenditure tracking.
- Coordinate with Finance on purchase orders invoices accruals budget reporting and reconciliations; investigate variances and escalate issues as required.
- Maintain a current view of campaign commitments and costs preparing timely budget updates and identifying risks opportunities and potential trade-offs for the Manager and key stakeholders.
- Support creative development and agency workflows by preparing briefs coordinating reviews consolidating feedback and recommendations protecting brand consistency and tracking costs and timelines.
- Use AI automation and other productivity tools to strengthen planning accelerate analysis and content development reduce manual effort and improve the quality and speed of execution.
- Support offer development reporting and KPI tracking and prepare insights and recommendations designed to increase trips basket size and member engagement.
- Coordinate loyalty communications and issue resolution with Customer Care and Business Services helping ensure teams are prepared for campaigns and customers receive accurate consistent support.
- Support post-campaign reviews with CRM Analytics Customer Insights and partners; document actionable learning and help incorporate it into future offers communications and plans.
- Build effective working relationships across Moi Rewards banner marketing Digital Marketing E-commerce Merchandising Operations Finance Research Analytics agencies vendors and other cross-functional partners.

QUALIFICATIONS:
- 3-5 years of experience in customer relationship marketing direct marketing loyalty marketing or a related field.
- Bachelors degree in Marketing Commerce Business Administration or equivalent.
- Solid understanding of retail loyalty direct marketing KPI management merchandising and store operations.
- Strong proficiency with Microsoft 365 productivity and automation tools including Microsoft Copilot Power Automate Outlook Teams SharePoint Power BI Microstrategy and Microsoft Loop; experience creating and maintaining practical AI-enabled workflows or agents is an asset.
- Strong financial acumen and hands-on experience with cost estimates purchase order creation and tracking invoice reconciliation forecasting and budget administration.
- Strong interpersonal written verbal and presentation skills with the ability to communicate clearly and collaborate with stakeholders at different levels of the organization.
- Critical and creative thinker with strong organizational skills and the ability to manage multiple projects concurrently using tools such as SharePoint Lists Loop pages and Loop components.
- Ability to explain loyalty concepts and recommendations to varied audiences including senior leaders operations and merchandising partners and store teams.
- Demonstrated ability to develop clear accurate and actionable creative briefs and collaborate with media and creative agencies on campaign strategy asset development and execution while working within established processes and brand standards.

RELATIONSHIPS:
- Internal: Senior Management Loyalty Marketing Brand Marketing Market Research Communications CRM Digital Marketing E-commerce Merchandising Operations Finance Analytics Customer Insights Customer Care Business Services and IT
- External: Vendors suppliers media and creative agencies and customers
#LI-Hybrid
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