Industry Marketing Manager (Public Sector)
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Job Summary
Whyyoulllove Softchoice:
At Softchoice a World Wide Technology (WWT) company we work together to make a new world happen. As an IT solutions provider serving U.S. commercial and SMB organizations as well as the entire Canadian market we help organizations turn ambition into realworld outcomes. We do this through the delivery of secure cloud AI software and digital workplace solutions that enable agility innovation and growth.
With a highly engaged high-performing team we are certified as a Great Place to Work in both Canada and the United States and have been recognized as a Best Workplace in Canada for more than 20 years. We stand proudly for our people and their success through career development and advancement and continuously strive to do whats good for our people and communities.
As part of WWT we connect customers to the global scale advanced innovation world-class partnerships and deep expertise of a leader in AI and digital transformation. This includes access to WWTs Advanced Technology Center (ATC) a collaborative ecosystem featuring state-of-the-art hardware and software that enables customers and partners to conceptualize test and validate innovative solutions before deploying them at scale.
The impact youll have:
The Industry Marketing Manager Public Sector shapes how Softchoice shows up across Defence (Federal) Healthcare and Education. This role owns the go-to-market strategy and vertical narrative building outcome-led programs that engage senior public sector decision-makers strengthen market credibility generate qualified pipeline and unlock partner co-investment.
Working across Public Sector sales leadership Solution Marketing Partner Alliance Managers the Growth Marketing team and WWT Marketing the Manager sets direction aligns resources and guides execution across campaigns content events and partner programs. This role sits within Growth Marketing; the specific reporting line is to be confirmed.
This role is hybrid with the expectation of working 1-2 times per month in your local office as well as up to 10% travel for conferences.
What youll do:
Vertical Strategy & Narrative
- Build and own annual and quarterly marketing plans for Defence Healthcare and Education aligned to pipeline targets business priorities procurement timelines and partner investment calendars.
- Develop audience personas buying journeys and outcome-led messaging frameworks tailored to senior public sector stakeholders.
- Design the program architecture for each vertical across owned earned event partner-funded and account-based marketing tactics.
- Own the strategic content calendar across all three verticals in coordination with Softchoice Brand Content and WWT Marketing teams.
- Brief internal teams agencies and vendors on campaign priorities content requirements and event strategy and review outputs before launching.
Partner Co-Marketing & MDF Strategy
- Own the Public Sector partner co-marketing strategy including identifying and prioritizing opportunities with strategic technology partners.
- Build and present MDF business cases and maintain accountability for partner commitments program delivery and claims.
- Lead joint go-to-market messaging and offer development with partner marketing counterparts for public sector procurement audiences.
- Maintain senior-level relationships with partner marketing and WWT Partner Alliance teams representing Softchoice in planning sessions and co-marketing reviews.
Thought Leadership & Stakeholder Engagement
- Partner with Industry Advisors to shape thought leadership including white papers executive briefs event keynotes and digital content series.
- Serve as the marketing lead within the Public Sector business unit participating in pipeline reviews QBRs and account planning sessions.
- Identify scalable programmes including executive roundtables and summits and adapt them across verticals and institutions.
- Build relationships with external organizations and industry bodies to deepen vertical insight and strengthen market credibility.
- Oversee the external reference and proof-point library ensuring customer outcomes are packaged into assets that support active sales pursuits.
Cross-Functional Alignment Performance & Leadership
- Align Growth Marketing Solution Marketing Public Sector sales Partner Alliances and WWT Marketing to coordinate resources avoid duplication and amplify programme impact.
- Ensure programmes align to contract vehicles procurement timelines and buying cycles specific to each vertical.
- Manage the Public Sector marketing budget MDF commitments spend forecasts and investment allocation across programmes and verticals.
- Report on programme performance budget pacing pipeline contribution ROI and brand metrics owning the performance narrative for business and marketing leadership.
- Develop and manage the Industry Marketing Specialist through clear direction regular feedback and career development support.
What you will bring to the table:
- Bachelors degree in marketing business or a related field or equivalent professional experience.
- 5 years of B2B marketing experience with ownership of vertical strategy and go-to-market execution (technology experience preferred).
- Demonstrated experience marketing to public sector government healthcare and/or education environments required.
- Proven ability to translate technology capabilities into outcome-led narratives for senior non-technical stakeholders including C-suite and deputy minister audiences.
- Experience owning partner co-marketing programs and securing marketing development funds from technology partners.
- Working knowledge of demand generation mechanics and how marketing strategy connects to pipeline outcomes.
- Salesforce experience preferred.
- Power BI & ABM platforms preferred.
- Strong written and verbal communication skills with the ability to influence VP- and C-level stakeholders across marketing sales and partner organizations.
- Experience directing junior team members agencies or vendors.
Compensation:
A reasonable estimate of the current base pay range for this position in Canada is $76000 to $102000 annually 10% as target incentives.
Actual salary will be based on a variety of factors including location experience skill set education and related certification. The range for this position in other geographic locations may differ.
Softchoice offers a comprehensive and competitive benefit plan to all full-time employees which includes:
Health and Wellbeing: Medical and Dental Care Employee & Family Assistance Program
Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching Life and Disability Insurance
Paid Time Off: Vacation and Sick Leave Holidays Parental Leave Volunteer Days Bereavement Leave
Additional Perks: Employee Discount Program
Not sure if you qualify Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.
At Softchoice we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech returning to work after a gap in employment or looking to transition and take the next step in your career we are excited to learn more about you and encourage you to apply.
Why Youll Love Working Here:
- The People: Youll thrive in our collaborative environment surrounded by incredible colleagues who foster support and innovation driving our collective success
- High-Performing Culture: At Softchoice we are dedicated to achieving our goals and committed to success for our customers and each other
- Flexibility: Plan your workdays in a way that suits you best
- Award-Winning Workplace: Proudly recognized as a Great Place to Work for 21 consecutive years
- Inclusive Culture: We are committed to a company culture where every team member can be their authentic self
- Competitive Benefits: Benefit from competitive perks that start on day one
Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to race color religion national origin age sex marital status ancestry disability veteran status gender identity or sexual orientation.
Require accommodation We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position please reach out directly to We are committed to working with you to best meet your needs.
Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.
Before you start with us we will conduct a criminal record check verify your education and check your references.
When you join Softchoice we will onboard you remotely. Dont worry. Its quick simple and youll be connected with your new team in no time.
Job Requisition ID:7679
EoE/M/F/Vet/Disability
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Required Experience:
Manager
About Company
Softchoice is a technology company that equips organizations to be agile and innovative, and for their people to be productive, creative and happier at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions ... View more
