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Head of Vocational

Geotab


Job Location:

Oakville - Canada

Monthly Salary: Not provided by the employer
Posted: 29 September 2026 (12 hours ago)
Application Deadline: 27 December 2026
Vacancies: 1 Vacancy

Job Summary

Who we are:
Geotab is a global leader in IoT and connected transportation and certified Great Place to Work. We are a company of diverse and talented individuals who work together to help businesses grow and succeed and increase the safety and sustainability of our communities.
Geotab is advancing security connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotabs open platform and Geotab Marketplace offering hundreds of third-party solution options allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day Geotab leverages data analytics and machine learning to improve productivity optimize fleets through the reduction of fuel consumption enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and were looking for people who follow their passion think differently and want to make an impact. Ours is a fast paced ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate great benefits and our fun and inclusive work culture. Reach your full potential with Geotab. To see what its like to be a Geotabber check out ourblogand follow us @InsideGeotab onInstagram.
Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Head of Vocational who will own the end-to-end product and commercial success of Geotabs Vocational segment. You will defend and grow Geotabs position across diverse asset-intensive industrial and vocational sub-segments while accelerating growth and market position in earlier-stage opportunities. If you love technology understand complex industrial markets and are keen to join an industry leader we would love to hear from you!

What youll do:

As a Head of Vocational your key area of responsibility will be defining and executing the product go-to-market roadmap and investment strategy for Geotabs full Vocational portfolio. You will be responsible for expanding market share growing net revenue retention capturing new opportunities and making principled build buy and partner decisions that leverage Geotabs platform solution building blocks Off-Highway Platform and Marketplace ecosystem. You will need to work closely with Revenue Generation leaders Off-Highway Platform leadership Marketing Business Development Solutions Engineering Global Enablement product domain teams customers channel partners and industry associations.

To be successful in this role you will be a commercially minded customer-obsessed and strategic leader with strong written and verbal communication skills and the ability to lead through influence across a complex global organization. You will be comfortable navigating mature and greenfield markets building credibility with industrial operators and translating specialized customer needs into clear product and commercial addition the successful candidate will have strong product development go-to-market financial stakeholder management and people leadership skills with an ability to manage competing priorities use data to drive decisions and sustain momentum through change.

How youll make an impact:
  • Own the product go-to-market strategy roadmap and execution for the Vocational segment across its full portfolio of industrial sub-segments.
  • Expand market share grow net revenue retention and capture new opportunities by aligning product strategy with the operating environments duty cycles safety requirements and adoption drivers of vocational customers.
  • Develop deep expertise across utilities and energy infrastructure mining oil and gas construction air rail ship and adjacent industrial markets building trusted relationships with customers associations and channel partners.
  • Serve as the authoritative voice of the Vocational segment within Geotabs global product organization and close capability gaps through cross-domain collaboration partner solutions and effective solution packaging.
  • Coordinate a consistent go-to-market motion with Marketing Business Development Solutions Engineering Global Enablement Revenue Generation customers and partners across the segments sub-segments.
  • Lead annual planning for product strategy roadmap headcount budget and OKR input; track and report revenue growth market share pipeline retention and competitive win-rate KPIs to board leadership.
  • Build and develop a high-trust high-accountability cross-functional team and foster a culture of segment expertise customer obsession commercial outcomes AI-enabled efficiency and continuous development.
What youll bring to the role:
  • A bachelors degree in Business Engineering or a related field; an equivalent combination of education and related work experience may be substituted.
  • 10 years of experience in a product or go-to-market role within vocational industrial fleet or commercial and asset-intensive vehicle industries.
  • 5 years of experience with accountability for revenue or commercial outcomes within a defined market segment and responsibility for product development.
  • Experience leading product development teams and 10 years of leadership experience including 8 years working with senior leadership in cross-functional commercial or product roles.
  • Deep knowledge of vocational and industrial fleet operations including operator business models asset utilization safety and regulatory requirements telematics adoption patterns and customer pain points.
  • Strong commercial product development go-to-market partner development revenue analytics and market-share management skills with experience defining strategy across multiple sub-segments simultaneously.
  • Excellent communication stakeholder management change leadership coaching and influencing skills including the ability to lead across Sales Marketing Business Development Product Development and Design without direct authority.
If you got this far we hope youre feeling excited about this role! Even if you dont feel you meet every single requirement we still encourage you to apply.
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
This posting is for an existing vacancy.
Why job seekers choose Geotab:

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work:
At Geotab we have adopted aflexible hybridworking model in that we have systems functions programs and policies in place to support both in-person and virtual work. However you are welcomed and encouraged to come into our beautiful safe clean offices as often as you like. When working from home you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management career development training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices please contact us at By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively Geotab) you acknowledge Geotabs collection use and disclosure of your personal data in accordance with our . Click here to read our Privacy Notice.

The annual base salary for this position is the expected annual salary for this role and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills qualifications education and overall experience including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individuals ability to pass a background check.

Hiring Range

$163800 - $227500 CAD


Required Experience:

Director


About Company

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Our GPS fleet tracking & management system equips thousands of fleets worldwide with technology to automate, track and manage a truly optimized operation.

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