Head of Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

Were filling this role for a venture-backed food-as-medicine startup developing evidence-based nutrition products that support patients before and after surgery and improve outcomes in musculoskeletal health.

You are a strategic but hands-on marketing leader who thrives in a fast-moving startup environment. You are comfortable navigating ambiguity testing new ideas managing multiple partners and moving between high-level planning and direct execution. You are also a collaborative low-ego leader who values strong relationships and team success.

• 48 years of progressive marketing experience including ownership of cross-functional projects or campaigns.

• Experience in consumer health wellness food food-tech nutrition medical products or another regulated consumer category.

• Strong background in brand consumer product or e-commerce marketing across B2B B2C or B2B2C business models.

• Experience improving conversion through customer journey content website email e-commerce or funnel experimentation.

• Ability to translate complex clinical or technical information into clear approachable consumer messaging.

• Experience developing and managing multiple channels including web email CRM social media search public relations events and sales enablement.

• Demonstrated success managing people agencies vendors or fractional service providers.

• Strong project-management skills with the ability to oversee multiple priorities and partners simultaneously.

• Experience developing go-to-market strategies and launching new products or services.

• Ability to analyze performance data identify opportunities and make recommendations based on results.

• Excellent communication collaboration and relationship-building skills.

• Experience working in a startup or growth-stage environment is strongly preferred.

• Passion for improving health outcomes and helping shape the future of healthcare through nutrition.

• Build and execute the companys marketing strategy across its B2B2C business model.

• Manage coach and develop the internal marketing team.

• Determine which capabilities should be built internally and which should remain with external partners.

• Lead hiring agency selection and vendor-management processes as needed.

• Develop and execute a conversion-rate optimization strategy across the patient journey.

• Test messaging content and digital experiences to identify the strongest conversion levers.

• Create a best-in-class experience for patients engaging through the website phone e-commerce and digital-health channels.

• Use CRM email SMS e-commerce chat social media and other automation tools to improve engagement and conversion.

• Partner with sales to attract and retain surgeon customers and strengthen relationships with their teams.

• Create and improve sales materials based on evolving market needs.

• Ensure the company remains top of mind and adds value to surgeon practices without creating unnecessary burden.

• Build inbound demand through content search social media advertising and other relevant channels.

• Oversee trade shows educational programs and other marketing events.

• Lead brand initiatives across messaging packaging web content social media public relations advertising events and sales materials.

• Translate clinical science into clear empowering messaging that helps patients make informed and healthy choices.

• Direct internal and external creative resources to ensure consistent effective execution across channels.

• Develop and execute go-to-market strategies for new products and services.

• Lead product rollouts and limited-market releases.

• Partner across the organization to align messaging channels resources and execution.

• Stay closely connected to surgeon staff and patient needs.

• Monitor changing market conditions and adapt marketing strategies accordingly.

• Partner with research and development to help influence the innovation roadmap.

• Lead day-to-day relationships with creative web email and other fractional partners.

• Establish clear priorities deliverables timelines and measures of success.

• Ensure marketing resources and budgets are directed toward the strongest opportunities.

• Analyze performance and use data to guide recommendations and decisions.

This position is based in Toronto Ontario and follows a hybrid schedule with three days per week in the office.

Required Experience:

Director