Growth Marketing Specialist

Were looking for a Growth Marketing Specialist to help solve one of Turos hardest marketplace problems: supply constraints in key Canadian markets. This role drives execution of the top-of-funnel supply acquisition engine from awareness through conversion in partnership with the Marketplace Growth director and is focused on building scalable cost-efficient ways to bring high-quality hosts onto the platform.

Youll operate at the intersection of data experimentation and execution testing new channels optimizing conversion and shaping how Turo attracts the next generation of hosts across Canada.

• Plan launch and evaluate paid channel experiments (e.g. paid social sponsored content with emerging channels like audio tested opportunistically) to identify scalable cost-efficient supply acquisition channels.

• Build and maintain a structured roadmap across creatives targeting offers and messaging.

• Drive continuous improvement of the List Your Car landing page with a focus on conversion and attracting multi-car and expansion-minded hosts.

• Partner with Turos Creative department to test new value propositions and creative tailored to different host segments including bilingual (English/French) creative for the Quebec market.

• Source craft and amplify compelling host stories to drive organic interest and credibility in hosting on Turo leveraging Canadian media and content partners.

• Analyze performance using clear success metrics (CAC conversion rates quality signals) and translate insights into action ultimately in service of growing active supply in priority Canadian markets.
  

• 24 years of experience in growth marketing.

• B2C marketplace or platform growth experience is a strong plus.

• Strong analytical mindset with comfort interpreting data and making tradeoffs.

• Bias toward action able to launch tests quickly learn fast and iterate.

• Experience working in or around marketplaces is a strong plus.

• Clear communicator who can collaborate cross-functionally.

• Comfort working in a bilingual (English/French) market is a plus.

• Quebec market experience is also a plus.

For this role the target base salary range in Toronto is $66000 - $82000 CAD annually. This role is also eligible for equity and general our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range individual pay is determined by objective factors assessed during the application and interview process such as job-related skills experience and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule Turists will be expected to work in the office 3 days per week on Mondays Wednesdays and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.

Weve learned that there are scammers targeting job candidates by impersonating Turo and its employees. We ask candidates to be careful of fraudulent job postings or suspicious recruiting activity during their job search especially if theyre contacted through unofficial channels (such as Instagram Telegram MS Teams etc.). In general Turo interacts with candidates through our Careers page and via email addresses and we dont ask candidates for sensitive financial or personal info or request money as part of the hiring process (so an application fee or equipment costs). If candidates are not sure whether theyre dealing with an impersonator they can contact Turos Recruiting Team at . Candidates can also report suspicious activity to the FTC or other appropriate authorities.

Turo may use AI-enabled tools to support our recruiting operations including gathering information from candidates drafting communications helping with interview note-taking and assessment and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews the use of such tools including any AI chatbots or note-takers is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability please let us know at .

• Competitive salary equity benefits and perks for all full-time employees

• Employer-paid medical dental and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays volunteer time off and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch office snacks and fun activities

We are committed to building a diverse team. If you are from a background thats underrepresented in tech wed love to meet you.

Aside from an award winning work environment and the opportunity to be part of the worlds largest car sharing marketplace we are also growing the team quickly - join us! Even if you dont meet every qualification we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is the worlds largest car sharing marketplace where you can book the perfect car for wherever youre going from a vibrant community of trusted hosts across the US UK Canada Australia and France. Whether youre flying in from afar or looking for a car down the street searching for a rugged truck or something smooth and swanky Turo puts you in the drivers seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at the App Store and Google Play and check out our blog Field Notes.

Read more about the Turo culture according to Turo CEO Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women minorities individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds experiences abilities and perspectives.

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance as applicable.

We welcome candidates with physical mental and/or neurological disabilities. If you require assistance applying for an open position or need accommodation during the recruiting process due to a disability please submit a request to People Operations by emailing