Growth Marketing Manager, Wealth & Investing (18-Month Contract)

Our Story & Purpose:

Were Vancity a member-owned credit union built on the principles of inclusion and social justice. Since 1946 our relentless commitment to these values has helped us challenge the status quo and break down barriers. Weve made bold commitments to become net-zero by 2040 across all mortgages and loans and were actively pursuing strategies in Indigenous banking and financial resilience for our members.

As the largest private sector Living Wage Employer in Canada were proud to be consistently recognized as one of the countrys Top Employers. If youre ready to join our team of 2300 diverse individuals access competitive rewards and benefits and be part of a greater movement - apply today!â

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Your Role in Supporting Our Members:

Were looking for a Growth Marketing Manager who can take ownership of our product positioning messaging and go-to-market strategy to drive growth in our Wealth & Investing portfolios. This role is for someone that thrives on connecting with cross-functional teams to develop innovative marketing strategies that increase product acquisition usage and promote lifecycle engagement to deepen loyalty. Succeeding in this role will mean understanding our business our members and levers for growth while dynamically evolving our marketing strategy and tactics.

You will be responsible for leading one Marketing Specialist who will support you in setting the strategies executing the plans and measuring performance for our Investing product portfolios.

This is a Temporary Fulltimeposition that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. Periodically youll be required to attend in-person activities or events. You will report to the Senior Marketing Manager.

How Youll Make an Impact:

• Taking ownership of product positioning messaging and the go-to-market strategy for Wealth & Investing offerings across our target segments.

• Partnering with our product teams and cross-functional stakeholders to develop the roadmap of marketing strategies that deliver on growth objectives across the member lifecycle (awareness conversion portfolio growth and retention).

• Build and ship new features and product updates from concept through launch and adoption.

• Embedding member-centricity into campaign planning and execution.

• Using a data-driven approach to plan execute test and optimize campaigns within a variety of marketing channels (paid media website email digital banking events organic social media and branches).

• Leveraging your deep analytical skill set to ensure thorough measurement of marketing activity against short-term and long-term KPIs while connecting results to opportunities for improvement.

• Enabling branches advisors and other internal teams to tell a compelling story about our product benefits.

• Managing multiple high-priority projects in a deadline and data-driven environment.

• Leading and mentoring a marketing specialist guiding them to deliver high-quality marketing campaigns.

What Youll Bring to the Team:

• A university degree preferably in Marketing Business or a related field.

• 5-10 years of professional experience in Marketing (preferably in the financial services sector).

• Proven experience in people leadership.

• In-depth knowledge of marketing strategy delivery and all elements of internal and external marketing channels.

• Strong business acumen and knowledge of strategic business drivers and how these translate into marketing strategy.

• Interest and curiosity to understand the Wealth & Investing space

• Proven ability to partner with data-driven stakeholders such as cross-functional teams and Product leads.

• Strong communication skills with an ability to use influencing skills to drive team alignment.

• Strong analytical skills to measure performance derive insights and aid in decision making.

• Superior story-telling and presentation skills.

• Ability to bring new innovative marketing strategies to life and constantly evolve best practice with a test & learn approach.

Youll Thrive Here If You Are:

• A leader you understand how to motivate and support others in advancing the vision and mission of an organization. You craft plans influence others in making progress on strategic goals and cultivate an environment in which all are invited to contribute to success.

• An expert business operational navigatorâ you understand how to drive balanced growth against organizational priorities and can pivot based on market changes. You know where to dig deep where to delegate and where to prioritize to achieve results.

• A dynamic communicator âwith great interpersonal and communication skills you create a clear understanding of expectations; you address escalated challenges and issues in reporting areas; and you represent the functional area across the organization.

• A self-starter you have a bias towards action and are motivated by getting things done. You have a habit of uncovering opportunities through curiosity and testing new ideas to drive results.

• A strategic marketerâ you plan and coordinate to establish marketing strategies and tactical plans; and you lead development of integrated solutions services and programs. You connect the dots across the business to provide more effective and efficient solutions.

• Curious & innovativeâ youre on top of the financial services industry political and economic trends and are constantly looking for new marketing opportunities to test. You identify risks and opportunities that may impact the business unit and or designated area.

• Analyticalâ you are data-driven in your approach and can skillfully interpret customer campaign and market data recommending changes and optimizations.

We value lived experience so if you are interested in this role we encourage you to apply even if you feel your skills dont perfectly align with those listed.ââ

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What Youll Earn:

This role offers a salary range ofâ$108500 to $134085 per annum. The base pay offered may vary depending on factors such as relevant qualifications skills previous experience and internal equity. As part of our total rewards package employees may also be eligible for our annual incentive program subject to program eligibility requirements.

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Why Youll Love Working Here:

A career at Vancity is more than just a job youre joining a tradition of change-makers who are creating lasting change for our communities. Beyond base pay we offer a comprehensive total rewards package to ensure our employees are empowered to thrive:

• Living Wage Employer: Were the largest private-sector Living Wage Employer in Canada and consistently ranked among Canadas Top Employers.

• Customizable Benefits: Permanent employees receive flexible benefit packages that can be tailored annually to meet evolving needs.

• Generous Vacation: New employees start with 3-4 weeks of vacation per year with additional days earned over time.

• Extra Stat Holidays: In addition to BCs 11 statutory holidays we offer 2 extra days plus care days for personal or family illness.

• Immediate Health Coverage: Health and dental benefits begin on your hire date with three levels of coverage to choose from.

• Defined Benefit Pension: Our retirement plan provides a guaranteed income for life recognizing that retirement looks different for everyone.

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Vancity Talent Programs:

Vancity supports an inclusive hiring process for candidates who self-identify as Indigenous Black or Trans. With special permission from the BC Human Rights Commissioner this initiative provides access to career development opportunities prioritized job screening and feedback. Any information you choose to share will be stored securely and used only for recruitment and career development connected to this initiative in line with the BC Personal Information Protection Act (PIPA). For details please see our dedicated Talent Programs job posting.

At Vancity were committed to creating a welcoming and inclusive workplace to help our people and communities thrive and prosper. Diversity in our workforce is integral so that we can truly represent understand and respond to our community needs and deliver on our member experience.

We are also committed to an inclusive barrier-free and accessible recruitment experience for all candidates. If you require any accommodations or support at any stage of the recruitment process (including the application stage) we encourage you to let us know by contacting our Talent Acquisition team at Were here to work with you to ensure your needs are met promptly and effectively. All requests will be handled with the utmost respect and confidentiality so you can participate fully in the process.

Required Experience:

Manager