Global Markets Lead Global Buyer CRM

At eBay were more than a global ecommerce leader were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass authenticity thrives bold ideas are welcome and everyone can bring their unique selves to work every day. Were in this together sustaining the future of our customers our company and our planet.

Join a team of passionate thinkers innovators and dreamers and help us connect people and build communities to create economic opportunity for all.

The Global CRM team powers personalized data-led engagement across email push notifications and in-product messagingcontributing approximately 10% of total eBay revenue. As the Global Markets Lead Global Buyer CRM you will own the strategic vision for how we understand prioritize and activate buyers across our most critical international markets and business lines including Buyer C2C Shipping Incentives and Financial Services.

Operating at the center of CRMs AI transformation you will establish the operational rhythm for how Global Markets CRM operates learns and scales! This is a player-coach rolesenior enough to operate at an executive level across the business influential enough to align cross-functional partners around a shared customer agenda and close enough to the execution to set the quality bar for strategy and content systems.

• Global Strategy & Prioritization: Establish evidence-based CRM strategies learning agendas and market prioritization frameworks to solve high-value customer problems.

• AI Engine & Content Strategy: Shape scalable modular content systems metadata and decisioning inputs to power eBays next-generation AI CRM engine.

• Cross-Market Scaling: Build cross-regional alignment to rapidly scale adapt and refine winning engagement strategies and performance insights globally.

• Executive & XFN Partnership: Partner closely with Executive Leadership Regional Market Leads Product Commercial AI Transformation Analytics and Creative teams to define unified hyper-personalized customer experiences.

• Own Cross-Market Strategy: Define and lead evidence-based CRM strategies target customer segments and regional learning agendas across key global markets.

• Drive Insight-Led Prioritization: Replace reactive campaign planning with data-backed frameworks grounding decisions in customer behavior commercial context and clear hypotheses.

• Deliver Growth Outcomes: Own performance metrics across key markets continuously identifying what strategies to scale adapt or discontinue.

• Shape AI CRM Strategy: Partner with AI Transformation Product and Analytics teams to define the decisioning inputs metadata and modular content required to power eBays AI Engine.

• Champion AI Adoption: Lead by example in leveraging AI-powered tools to iterate and optimize high-quality CRM content at speed and scale.

• Drive Executive Alignment: Serve as the senior CRM partner and primary point of contact for VP/GMs across Commercial Product Marketing AI and Analytics.

• Lead Cross-Market Reviews: Maintain performance visibility across regions balancing short-term commercial goals with channel health and long-term customer lifetime value.

• Build & Coach Teams: Lead mentor and develop a high-accountability team of Market Leads and Customer Strategists shifting mindsets from brief-to-campaign to problem-to-solution.

• Senior CRM Leadership: Proven track record leading multi-market CRM operations within e-commerce digital marketplaces retail or tech.

• Deep Domain Expertise: Mastery of lifecycle marketing trigger-based engagement personalized messaging and channel performance metrics.

• Commercial & Analytical Acumen: Skilled in combining qualitative research behavioral data and financial targets to size opportunities and make investment trade-offs.

• AI & Tech Literacy: Experience with or strong curiosity toward AI-powered workflow tools automated decisioning engines and modern content systems.

• Executive Presence & Influence: Demonstrated ability to influence senior partners navigate ambiguity and align matrixed teams without direct authority.

• People & Culture Builder: A passion for coaching talent setting high standards and fostering a fast-learning customer-obsessed team culture.

• Leadership: Director of Global Buyer CRM VP/GMs and Regional Market Leads (US UK Germany).

• Cross-Functional Teams: AI Transformation Product & Tech Commercial BUs (C2C Focus Categories Shipping) Analytics/Data Science and Creative/Brand.

Success in this role means establishing an operating model where customer insights shape priorities real-time data drives decisions and winning strategies scale rapidly across global markets. Senior partners trust CRM as an indispensable growth driver and millions of eBay customers receive communications that feel personal timely and genuinely valuable!

Additional Details

The base pay range for this position is expected in the range below:

Base pay offered may vary depending on multiple individualized factors including location skills and experience. The total compensation package for this position may also include other elements including a target bonus and restricted stock units (as applicable) in addition to a full range of medical financial and/or other benefits (including RRSP eligibility various paid time off benefits such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

This job posting relates to an existing vacancy within eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin sex sexual orientation gender identity and disability or other legally protected you have a need that requires accommodation please contact us at. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBays commitment to ensuring digital accessibility.

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