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General Sales Manager Lethbridge, AB

Vista Radio


Job Location:

Lethbridge - Canada

Monthly Salary: Not provided by the employer
Posted: 10 July 2026 (30+ days ago)
Application Deadline: 7 October 2026
Vacancies: 1 Vacancy

Job Summary

Your next leadership opportunity is here! Were looking for an experienced driven and people-focused General Sales Manager to lead our sales team in Lethbridge is an exciting opportunity for someone who loves sales just as much as they love developing people. Youll lead a talented team build strong client relationships and help shape the future growth of one of Vista Radios local are looking for a lifer someone who gets us and wants to grow with us long-term. Were competitive collaborative and passionate about helping local businesses succeed. We need a leader who can inspire a team drive revenue and create a winning culture while building meaningful relationships throughout the youre ready to lead from the front coach a high-performing sales team and make a lasting impact in your market were ready to talk to you!About the Job:Vista Radio has an immediate opening for a full-time General Sales Manager based in Lethbridge youll doDevelop and execute sales strategies that achieve revenue targets and drive market growthLead coach mentor and develop the local sales team through hiring training performance management and ongoing supportBuild and maintain strong relationships with key clients agencies and community partnersIdentify new business opportunities and develop strategies to grow market shareMonitor market trends competitor activity and customer needs to identify opportunities for growthDevelop a strong understanding of the radio and digital advertising landscape including emerging technologies and industry trendsWork collaboratively with Programming Promotions Production and other departments to deliver successful client campaignsPrepare regular sales reports forecasts and revenue updates for senior leadershipEnsure compliance with company policies procedures and ethical standardsCoordinate advertising schedules to ensure campaigns are delivered as promisedLead and actively participate in sales meetings providing direction coaching and motivation to the teamRepresent Vista Radio at community events industry functions and networking opportunitiesOther duties as assignedWhat You BringMinimum five (5) years of sales management experience within the radio industryStrong knowledge of radio advertising digital marketing solutions and consultative sales techniquesDemonstrated success building and maintaining long-term client and agency relationshipsProven leadership experience with the ability to coach motivate and develop high-performing teamsExcellent communication presentation and interpersonal skillsStrategic mindset with the ability to develop and execute revenue growth plansStrong analytical organizational and problem-solving skillsAbility to thrive in a fast-paced collaborative environment while managing multiple prioritiesProficiency with Microsoft Office and CRM softwareWillingness to work flexible hours including evenings and weekends as operational needs requireVista Radios Vault of BenefitsAt Vista Radio were more than just a workplace were a community of passionate people making a difference through local storytelling music and meaningful connections. We invest in our people with a benefits package that supports your health well-being and future all in a fun collaborative what you can expect when you join us: Health & Dental Coverage Comprehensive plans for individuals and families RRSP Program with DPSP Matching Vista matches your contributions into a Deferred Profit-Sharing Plan Short-term & Long-term Disability Income protection when life throws you a curveball Employee and Family Assistance Plan (EFAP) 24/7 access to mental health and counseling support Annual Vacation & Stat Holidays Paid time off to relax and recharge Life & Optional Life Insurance Protection for you and your loved ones Virtual Care Access On-demand 24/7 healthcare wherever you are Work Where You Live Make a real impact in the communities we serveIf youre a passionate sales leader who enjoys developing people growing revenue and making a difference in your community Vista Radio wants you on our InstructionsApply online on our company website here: Job Board Dayforce JobsOn our company website click the Apply buttonon the tap left corner of the job posting to get started!.If you experience any difficulty with submitting your application online please contact the HR department at

Required Experience:

Manager