General Manager

The General Manager translates Indigos strategic priorities into entrepreneurial locally relevant execution that strengthens community connection and brand affinity while delivering a customer-centric experience that drives sales engagement loyalty and profitability.

Using strong systems thinking this role ensures store processes and routines are both efficient and effective across customer experience visual merchandising product flow scheduling loss prevention and talent development.

The General Manager is a key driver of retail results fostering a high-performance customer-focused environment where employees build their capabilities contribute to team success and bring the Indigo brand to life through meaningful business outcomes.

KEY PERFORMANCE METRICS

• Net Promoter Score (NPS)
• Net sales and profitability
• Loyalty (plum and email acquisition)
• Key Process Scorecard results
• Store engagement score

KEY RESPONSIBILITIES what the work is

• Leads the translation of Indigos strategic priorities into focused store-level execution leveraging the My Performance Scorecard process to align objectives drive disciplined action and deliver measurable results.
• Anticipates and mitigates risks to execution identifying systemic barriers and influencing cross-functional partners to enable consistent delivery of the intended customer and operational experience.
• Ensures the Indigo Experience and R.E.A.D. customer service model are consistently brought to life through strong Sales Generation Leadership (SGL) practices including active in-the-moment coaching to reinforce behaviours elevate execution and drive customer engagement and results.
• Champions meaningful connection to the local community through book localization curated events and experiences and an authentic social media presence that builds engagement relevance and brand affinity.
• Ensures consistent delivery of Indigos brand standards through disciplined visual merchandising execution leveraging the VMA process to reinforce presentation drive consistency and enhance the customer experience.
• Drives effective and efficient store operations through regular review of Key Process Scorecard performance using insights to coach the team reinforce accountability and continuously improve execution and results.
• Owns the scheduling process ensuring effective deployment of labour to deliver a consistent customer experience while optimizing productivity and operational efficiency.
• Delivers profitability through disciplined resource management and leadership of targeted shortage and shrink action plans mitigating inventory risk while protecting sales and operational performance.
• Applies strong business acumen to identify opportunities assess performance and take action to improve store results.
• Ensures clarity of roles responsibilities and accountability across the store team reinforcing expectations aligned to the store structure and RASI model.
• Recruits develops and retains a high-performing store leadership and CER team through structured onboarding coaching and ongoing development.
• Leads talent review calibration and succession planning within the store identifying high-potential employees and creating targeted development opportunities.
• Identifies and addresses performance conduct and engagement risks taking appropriate action to maintain a strong values-aligned team.
• Drives employee engagement through strong employee relations meaningful action planning and the creation of a collaborative inclusive team environment.
• Ensures the health and safety of employees and customers maintaining full compliance with all provincial policies procedures and standards.
• Models and embeds Indigos guiding principles and values fostering a positive accountable and high-performance team culture.

Reports to: Regional Director/District Manager

Manager once Removed (MOR): Senior Vice President Retail

KEY RELATIONSHIPS

Internal:

• Store employees
• Store leadership team
• Regional Human Resources Manager
• Regional Loss Prevention Manager
• Regional Visual Merchandising Manager
• Retail Operations team
• Facilities/IT support

External:

• Customers
• Consignment authors/agents and event vendors
• Landlord/facilities contacts and service providers as required

Qualifications :

WHO YOU ARE:

• 6 years of progressive leadership experience in a specialty retail and/or multi-unit environment including experience leading leaders and managing high-performing teams
• College degree preferred or equivalent combination of education and relevant experience
• Demonstrated ability to lead a customer-first culture delivering exceptional employee and customer experiences that drive engagement loyalty and business performance
• Adaptable and resilient leader who can lead calmly through change model a growth mindset and foster a collaborative inclusive and accountable team culture
• Strong business acumen with ability to translate enterprise priorities and sales results into focused store-level plans routines and measurable actions that drive customer employee and business outcomes
• Data-driven and technology-enabled with the ability to interpret reports simplify insights into clear priorities embed available tools into store routines and use data to influence action and improve outcomes
• Strong systems-thinking capability with the ability to connect customer experience product flow visual merchandising scheduling loss prevention and talent routines to deliver consistent store performance
• Effective communication and problem-solving skills with the ability to navigate complex situations including escalated customer and employee matters
• Demonstrated operational discipline with the ability to execute consistently manage competing priorities and deliver results in a fast-paced environment
• Sound judgment and employee relations maturity with the ability to address performance conduct and engagement issues in a fair respectful values-aligned and solutions-oriented manner
• Full alignment with Indigos values as reflected in the Guiding Principles
• A passion for Indigos mission and delivering a meaningful customer and team experience
• Ability to work a flexible schedule including evenings weekends and holidays
• Ability to be mobile on the sales floor for extended periods and safely lift medium to large items (up to 40 lbs) using appropriate equipment and techniques
• Bilingualism (French/English) required for roles based in Quebec

Additional Information :

At Indigo all applications submitted are reviewed in detail by our HR team. In certain aspects of the hiring process artificial intelligence (AI) tools may be used specifically for screening and assessments. These tools support our team and are used to help bring relevant criteria to the foreground and do not replace human judgment. We are committed to using AI responsibly fairly and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo Diversity Equity Inclusion and Accessibility are core to our values. We integrate these principles into our training policies and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences including but not limited to individuals who identify as BIPOC (Black Indigenous and People of Color) members of the 2SLGBTQIA community and persons with disabilities. If you require an accommodation during the recruitment process please contact Human Resources at

This posting is for a current opportunity within Indigo

Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly fairly and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo Diversity Equity Inclusion and Accessibility are core to our values. We integrate these principles into our training policies and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences including but not limited to individuals who identify as BIPOC (Black Indigenous and People of Colour) members of the 2SLGBTQIA community and persons with disabilities. If you require an accommodation during the recruitment process please contact Human Resources at 

We respect your privacy throughout the recruitment process. Our Candidate Privacy Notice explains how we collect use and protect your personal information when you apply for a role with Indigo and the choices available to you.

This posting is for a current opportunity within Indigo.

Remote Work :

No

Employment Type :

Full-time