Full Time Marketing Manager

As the leader in the developmental services sector Bethesda Community Services is currently recruiting those interested in supporting adults children and youth with developmental disabilities.
We envision ourselves as a community of support that inspires encourages and empowers children youth and adults with special needs to live fulfilled lives. We value respect diversity and inclusivity collaboration and compassionate quality service.

At Bethesda we are a community of support that inspires encourages and empowers children youth and adults with special needs to live fulfilled lives. We are guided by our values of respect and compassion diversity and inclusion collaboration and innovative quality service.

POSITION OBJECTIVE

The Marketing Manager provides strategic leadership for Bethesdas marketing communications brand and digital presence. This role leads initiatives that support service awareness recruitment community engagement and organizational growth while ensuring consistent accessible and values-driven communications.

Reporting to the Director Administrative Services the Marketing Manager supervises the Marketing Coordinator and collaborates with internal teams and external partners to deliver effective marketing and communications strategies.

KEY JOB RESPONSIBILITIES

• Develop and lead Bethesdas marketing and communications strategy in alignment with organizational priorities.
• Collaborate with leadership to deliver strategic marketing initiatives that support service awareness recruitment fundraising community engagement and organizational growth.
• Provide leadership coaching and supervision to the Marketing and Communications Specialist while establishing effective workflows priorities and processes to ensure a structured accountable and high-performing marketing function.
• Lead brand strategy messaging and communication standards to ensure consistent accessible and values-based communications.
• Provide strategic oversight for major campaigns public communications and the effective use of communication channels.
• Lead digital marketing initiatives across website SEO email social media and analytics.
• Oversee website strategy accessibility content optimization and vendor partnerships to improve audience engagement and online presence.
• Lead email marketing strategy audience segmentation and CRM processes.
• Ensure communications are compliant targeted and aligned with audience needs while supporting audience growth.
• Lead marketing campaigns from strategy through evaluation including messaging timelines coordination and performance tracking.
• Collaborate with internal teams and external partners to deliver effective campaigns and identify opportunities for improvement.
• Track and analyze marketing metrics across digital channels campaigns and audience engagement.
• Provide reports insights and recommendations to support organizational goals and continuous improvement.
• Lead media relations public messaging and reputation management.
• Support leadership communications and ensure consistent accurate and values-based external communications.
• Other duties as assigned

QUALIFICATIONS

Advertised wage will fluctuate based on qualifications and years of experience

• Bachelors degree in Marketing Communications Public Relations Business Journalism or a related field.
• 10 years of progressive experience in marketing communications public relations or digital strategy.
• Demonstrated experience leading multi-channel marketing initiatives and supervising staff or projects.
• Strong knowledge of: Digital Marketing Website Strategy and SEO E-mail marketing and social media Analytics and reporting Brand and reputation management PHIPA and CASL legislation.
  
• Strong project management organizational and relationship-building skills.
• Experience working with senior leaders external vendors and community partners.
• Valid drivers license and access to a reliable vehicle.
• Experience in nonprofit healthcare developmental services education social services or public-sector organizations.
• French language proficiency.
  
  
  
• Why Join us
• • Bethesda offers staff competitive wages career advancement First Aid and Safety Care training as well as the option of joining our HOOPP Pension Plan ( and benefits.
  • We foster a culture that encourages continuous professional development and growth through tuition reimbursement on approved continuing education and reimbursement opportunities on position specific memberships and licenses.
  • We offer company perks such as retail and gym membership discounts an Employee Assistance Program and a Bethesda Awards Program
  • Free onsite parking