Fitch Learning | Senior Associate, Growth Marketing Toronto, Canada

Fitch Learning is a leader in financial services training. With unrivaled breadth and depth the company delivers learning solutions for apprentices graduates and professionals with 10 years of experience in financial services. Our offerings include expert faculty e-learning coaching and blended assessments improving individual and collective business performance.

Working at Fitch Learning provides the opportunity to be part of a global leader in financial education committed to delivering cutting-edge training solutions. Youll collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry. By joining us youll be at the forefront of innovation in professional education contributing to impactful learning experiences that drive career advancement and industry success.

Fitch Learning is currently seeking a Senior Associate Growth Marketing based out of our Toronto office.

About the Team

The Growth Marketing team drives commercial growth across the Canadian Securities Institute (CSI) portfolio while connecting relevant Fitch Learning products to the Canadian market. Working closely with Product Marketing Sales Product Digital and Brand teams the team develops data-informed campaigns and customer journeys that strengthen acquisition engagement conversion and retention.

How Youll Make an Impact

• Develop and execute commercial marketing initiatives that drive revenue growth across the CSI product portfolio including supporting CSIs evolving market position following regulatory change.
• Plan and deliver integrated growth marketing campaigns across digital channels to support demand generation customer acquisition and conversion.
• Use campaign customer and market data to identify opportunities to improve performance including testing and experimentation to optimise marketing effectiveness and ROI.
• Support customer journey mapping and lifecycle marketing initiatives that improve learner engagement retention and progression through CSI learning pathways.
• Partner with Fitch Learning Product Marketing teams to identify and commercialise relevant products for the Canadian market supporting cross-portfolio campaigns and customer progression.
• Build a strong understanding of the Canadian financial services education market monitoring customer behaviour competitor activity and market trends to inform marketing strategy and commercial opportunities.
• Track campaign performance against commercial KPIs and provide clear recommendations to improve revenue contribution lead generation conversion cross-sell performance and customer lifetime value.
• Collaborate closely with Sales Business Development Product Digital and Brand teams to ensure marketing activity is aligned with commercial priorities and client needs.

You May Be a Good Fit If

• You have experience in growth performance digital or product marketing ideally within financial services professional education SaaS or a similarly regulated industry.
• You have hands-on experience planning and executing integrated marketing campaigns including demand-generation and lifecycle initiatives.
• You are comfortable analysing campaign and customer data using insights to make recommendations and improve commercial outcomes.
• You have experience working cross-functionally with teams such as Sales Product Digital Brand and Product Marketing.

What Would Make You Stand Out

• Experience in the Canadian financial services professional education or learning and development market.
• Experience supporting product launches go-to-market initiatives or cross-sell campaigns across a multi-product portfolio.
• Strong commercial mindset with an ability to translate customer and market insight into actionable growth opportunities.
• A curious collaborative and data-driven approach with strong communication and stakeholder-management skills.

Why Choose Fitch

• Hybrid Work Environment:3 days per week in the office; 2 days remote
• A Culture of Learning & Mobility: Dedicated training leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short- and long-term goals
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical mental financial social and occupational wellbeing
• Supportive Parenting Policies: Family-friendly policies including a generous global parental leave plan designed to help you balance career and family life effectively
• Inclusive Work Environment: A collaborative workplace where all voices are valued with Employee Resource Groups that unite and empower our colleagues around the globe
• Dedication to Giving Back: Paid volunteer days matched funding for donations and ample opportunities to volunteer in your community

Expected base pay rates for the role will be between 70000 CAD and 80000 CAD per year. Actual salaries will be determined on an individualized basis and may vary based on factors including but not limited to education training experience past performance and other job-related factors. Base pay is one part of Fitchs total compensation package which depending on the position may also include commission earnings discretionary bonuses long-term incentives and other benefits sponsored by Fitch.

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