Director, Product Marketing
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Job Summary
About Dash Social
Dash Social is brand-intelligent AI for social growth. By bringing brand creative social performance and workflows together in one connected system Dash helps marketing teams create content act on recommendations report on results and know what to do next. Global brands rely on Dash to move faster without losing control of their brand. Learn more at .
At Dash Social youll have the opportunity to take risks learn and grow your career alongside a talented hardworking team. Our policies and practices have earned us recognition as a top employer in Canada.
Overview
Were looking for a Director of Product Marketing to set product marketing strategy and lead the PMM team at Dash Social. This is a highly visible strategic role. Youll be Marketings main counterpart the voice of the product in company positioning and the leader of the releases that create our biggest market moments. Reporting to the VP of Customer Success youll work closely with Product Marketing Enablement and Revenue teams. Together youll make sure our products both new and existing are clearly differentiated well-enabled in the field and resonate with our buyers and users leading to adoption and growth.
The role combines strategic leadership with hands-on execution. Youll build an efficient repeatable AI-enabled system that turns the continuous flow of new capabilities into easily digestible value-based narratives for the field. Youll also measure whether that work is moving pipeline and win rate.
What Youll Do
- Set product marketing strategy and priorities for the PMM team and serve as Marketings primary counterpart on product narrative launches and go-to-market planning.
- Own Dashs product pillars use cases and buyer and user personas. Build a value-first messaging framework from them that equips Sales Marketing and Customer Success.
- Lead our largest (tier-1) releases end to end: narrative audience cross-functional readiness enablement and measurable success criteria. Define the launch tiering model that governs how every release is handled.
- Own win/loss reviews competitive and market intelligence including a recurring quarterly competitive report and battlecards. Turn these insights into input for product positioning and deal strategy.
- Bring the PMM perspective to company positioning ICP analyst relations and the GTM calendar in partnership with Marketing leadership.
- Track how PMM content is used in the field and measure its influence on pipeline and win rate. Use those insights to decide what to build refine or retire.
- Define how PMM works with Product Enablement and the field including intake launch planning feedback loops and shared rituals.
- Continuously find efficiencies in how PMM works using AI tools and automation to speed up research competitive monitoring content creation and launch execution so the team can focus on high-judgment work.
- Lead and develop the Product Marketing team setting the standard for PMM excellence at Dash.
Desired Qualifications
- 7 years of experience in product marketing product management or related GTM roles with at least 5 years in B2B SaaS product marketing.
- Experience managing and developing a team of product marketers.
- Proven track record developing product positioning messaging personas and GTM strategies that drive adoption and growth.
- Experience leading major launches end-to-end ideally including designing a tiered launch framework.
- Experience running a competitive intelligence program with recurring outputs that Sales and leadership rely on.
- Comfort with data including measuring content usage and its impact on pipeline or win rate using tools like SalesHood Gong and Hubspot.
- Hands-on experience using AI tools (e.g. Claude ChatGPT or AI features in your GTM stack) in your day-to-day work with examples of workflows youve built or streamlined.
- Ability to translate technical capabilities into compelling value-based narratives.
- Excellent communication and storytelling skills with the ability to influence across the organization.
- Experience working closely with Product teams and understanding product development lifecycles.
Nice to Have
- Experience in social media martech or creator economy SaaS.
- Background in building product marketing functions from the ground up.
Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its sophisticated cross-channel insights and workflow tools Dash Social enables brands to create content that entertains engages and drives consistent business results. To discover how Dash Social is empowering brands to outsmart social visit .
At Dash Social you will be given the opportunity to take risks learn and grow your career. Youll be joining a talented hardworking team with leading policies and practices recognized as a top employer in Canada.
Why Dash Social
- Opportunity to lead product marketing at a fast-growing company with an industry-leading platform.
- Collaborative innovative environment with high-calibre teammates.
- Chance to make a visible impact on our GTM success and company growth.
Dont meet every qualification Research shows that equity-deserving groups are 20% less likely to apply to jobs if they dont check every box. If this role excites you and you think you have what it takes we encourage you to still apply. You may be the best candidate for this role.
Work With Us
Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Were building a team of smart curious and driven people who care about doing great work. Its the people at Dash that propel us forward.
We believe that great ideas come from different places. Were proud of the team weve built so far and are always looking for people who bring new ideas experiences and dedication as we continue to grow. If you are collaborative thoughtful eager to learn and grow and are a hard worker youll fit right in here.
Dash Socials hiring practices are based on skills potential and character regardless of race religion colour national origin sex sexual orientation age veteran status disability status or any other applicable characteristics protected by law.
Employee Benefits
At Dash Social our team is our competitive advantage. We are committed to supporting one another and work hard to ensure everyone has the support they addition to health and dental benefits for you and your family you can also expect:
- Vacation personal days and sick time
- RRSP/401k matching
- Annual mental health benefit
- Quarterly wellness benefit
- Donation matching program
- Parental leave top-up plan
- Work-from-home benefit
- Flexible working hours and location
- Departmental and team-wide bonding activities
Required Experience:
Director
About Company
Dash Social is an enterprise social media management platform powered by brand-intelligent AI to connect social, automate workflows, and drive growth.
