Director, Paid Media

Clarity is redefining how private companies and their shareholders access liquidity. Through its institutional-grade platform Clarity brings together buyers sellers and issuers to facilitate secondary transactions in venture-backed pre-IPO companies introducing efficiency transparency and standardization to an otherwise opaque asset class.

Recognized as one of Canadas fastest-growing companies and backed by leading U.S. investors Clarity is profitable well-capitalized and building a high-performance team to meet growing demand and pursue new market opportunities.

Interested in learning more about life at Clarity Check out our careers page to see how you can grow with us!

As a Director Paid Media at Clarity you will own and accelerate our paid acquisition program. Weve grown past 100000 registered users on the back of an extremely fast scaling media budget up to $5M annually and weve kept CAC well below LTV the whole way.

Were now at an inflection point. Weve recently is rebranded with a new name and identity and paid acquisition controls whether that event compounds our growth or slows it down. Youll own a major part of that transition.

From there youll lead the expansion into new audiences while continuing to scale the program already in place. And youll bring the analytical rigor to prove whats working so we can push it further.

In this role your responsibilities would include:

• Own paid media strategy and budget across Google LinkedIn and other programmatic channels.

• Maintain and expand our marketing attribution that gives leadership clear visibility into channel-level ROI.

• Run a continuous testing program across creative audience and bidding to improve acquisition efficiency.

• Partner with Sales & Private Capital Solutions to expand paid media into new investor and issuer segments.

• Manage ad platforms yourself while expanding leverage with AI agencies and team members as needed

• Report on campaign performance CAC and pipeline contribution to executive leadership.

• Identify and pilot new channels and AI-driven tools to improve efficiency and reach.

Required Skills:

• 7 years in paid media or performance marketing with your hands on the ad platforms

• Deep Google Ads expertise: campaign architecture automated bidding audience signals and and you stay up to date with new changes on the platform.

• Youve personally managed a minimum of $1 million a year in digital ad spend across platforms like Google Ads Meta and LinkedIn with a majority of that in search.

• In depth attribution understanding. You can walk us through an incrementality test you designed a media mix model you commissioned or an attribution argument you settled.

• Extremely strong analytical skills. You pull your own data instead of waiting on a report and report out necessary details proactively to the business.

• Excited and connected to the mission of Clarity

• Youre already wiring AI into most of what you do

Preferred Skills:

• Experience in fintech financial services or another regulated industry

• Experience marketing to institutional or high-net-worth audiences

• Strong knowledge of BI tools like Omni Looker or PostHog

Compensation: Highly competitive compensation commensurate with experience and contribution.

• Vancouver BC: $200000-$240000

For this role the estimated total compensation range is listed above. The actual base salary variable bonus (if applicable) and options grant will vary based on various factors including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline and the range for this role may be modified.

Benefits & Perks:

• Opportunity to participate in ownership of a rapidly growing company through our employee stock option plan.

• Comprehensive 100% employer-paid health & dental premiums and a Health/Personal Spending Account for Canadian employees. (An employer-subsidized benefits program is available for US-based team members).

• If you are based in Vancouver enjoy a dedicated desk in our Vancouver BC HQ in the heart of downtown with a fridge stocked with healthy snacks and drinks an onsite gym and a gorgeous rooftop amenity.

• Vancouver based employees enjoy a $20-per-day commuter benefit for every day you work in our downtown HQ.

• An engaging social calendar including bi-weekly catered lunches bi-weekly Friday bar team workouts annual summer party and holiday party two onsite all-team retreats each year semi-annual team-building events and Clarity Womens Network events.

• Significant opportunities for growth into team leadership and management roles.

• Entrepreneurial culture and a small and dynamic team.

• Sponsorship immigration and relocation for exceptional candidates.

Clarity is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.

AI automated tools and applicant privacy notice:

As part of our recruitment and hiring process Clarity may use automated tools including artificial intelligence (AI) to assist in screening applications evaluating candidate qualifications and supporting interview processes. These tools are designed to support and inform human decision-making and are not used as the sole basis for any employment decision.

We may collect use and analyze personal information you provide in connection with your application including generating insights or inferences to assess job-related qualifications. This information is used for recruitment evaluation and compliance purposes in accordance with applicable law.

We take reasonable steps to evaluate and monitor our hiring tools and practices to promote fairness consistency and non-discrimination. Where required by applicable law - including in Ontario Quebec New York City Illinois and California - we conduct or rely on assessments such as bias audits honor rights related to automated decision-making and provide additional disclosures on request.

Depending on your location you may have certain rights with respect to your personal information and the use of automated processing including the right to request access to correction of or deletion of your information or to receive additional information about our data practices. We honor such rights where required by applicable law.

For accommodation requests or questions about this notice contact

Required Experience:

Director