Director of Marketing, Defence

Position Overview

We are looking for a Director Defence Marketing to help lead the marketing and communications strategy for Calians Defence business across Canada NATO and allied markets.

Reporting to the Senior VP Marketing and Corporate Communications this role is part of the Marketing & Commercialization team and works closely with Defence leadership Government Relations Capture Business Development Corporate Communications and Defence subject matter experts.

The Director Defence Marketing translates Defence business priorities customer requirements and Calians capabilities into compelling market positioning differentiated narratives and integrated campaigns that support growth.

This role requires a strong understanding of the defence market customer environment competitive landscape procurement processes and emerging technologies. The successful candidate will help position Calian as a relevant differentiated and trusted defence partner while bringing together expertise across the organization to support coordinated market engagement and business growth.

Responsibilities

Develop and execute the marketing and communications strategy for Calians Defence business across Canada NATO and allied markets.

Support Defence growth and business planning by aligning marketing priorities and investments with customer needs strategic pursuits government engagement and business development objectives.

Define and evolve market positioning value propositions customer narratives and messaging across Defence capabilities technologies and solutions.

Maintain a strong understanding of defence policy customer priorities modernization programs procurement environments and emerging opportunities.

Identify priority markets customer segments and key stakeholder audiences across military government industry and partner ecosystems.

Lead market and competitive intelligence activities and translate insights into actionable growth strategies.

Develop integrated campaigns supporting priority Defence growth areas strategic pursuits technologies and solutions.

Partner with Business Development and Capture teams to support priority opportunities through messaging positioning customer insights and market engagement.

Collaborate closely with Government Relations to ensure coordinated customer communications industry engagement and market positioning.

Build strong relationships with technical operational and military subject matter experts and elevate their expertise through campaigns thought leadership customer engagement and events.

Oversee the development of customer-facing materials that support the full customer journey from awareness through post-award engagement.

Develop thought leadership programs that strengthen Calians market position and demonstrate expertise in the evolving defence environment.

Lead marketing strategies for key defence trade shows conferences demonstrations customer engagements and industry events.

Support the launch and commercialization of new capabilities technologies digital solutions and strategic partnerships.

Collaborate with strategic partners and industry ecosystem participants to strengthen Calians position in priority markets.

Develop Defence-specific sales and business development enablement tools and resources.

Establish measurable objectives and leverage CRM campaign and market data to evaluate marketing impact and improve outcomes.

Lead marketing integration planning and execution activities related to future acquisitions.

Serve as a senior marketing advisor to Defence leadership and contribute to Defence growth market planning and business development forums.

Qualifications

Bachelors degree in Marketing Business Communications or a related field or an equivalent combination of education and professional experience.

Minimum 10 years of progressive experience in marketing business development commercialization strategic communications or a related discipline.

Direct professional experience within the defence sector.

Strong understanding of the Canadian defence environment including the Department of National Defence Canadian Armed Forces defence industry and government procurement ecosystem.

Knowledge of NATO and allied defence markets and the broader international defence and security environment.

Experience marketing complex technologies services solutions or capabilities to government and military customers.

Understanding of defence business development capture and procurement cycles.

Experience collaborating with Government Relations Business Development Capture Communications and technical subject matter experts.

Experience working with senior business leaders military or defence customers technical experts and operational leaders.

Knowledge of military modernization priorities emerging technologies and defence industry trends.

Experience developing B2B and B2G marketing strategies within complex long-cycle markets.

Exceptional written and verbal communication skills with the ability to translate complex technical or operational concepts into compelling market narratives.

Strong strategic marketing communications and business development expertise combined with the ability to operate effectively at strategic tactical and operational levels.

Demonstrated ability to influence collaborate and build trust within a matrix organization.

Strong executive presence and confidence working with leaders customers government stakeholders partners and industry representatives.

Additional Requirements

Demonstrated knowledge and experience in one or more of the following areas:

Canadian Armed Forces and Department of National Defence environment.

NATO Five Eyes and allied defence markets.

Defence procurement and major capability programs.

Defence industry and industrial partnerships.

Strong sense of urgency accountability and bias toward action.

Highly collaborative adaptable and comfortable delivering outcomes through cross-functional teams.

Ability to navigate competing priorities and coordinate stakeholders across business functional and geographic boundaries.

Compensation

$120000 to $160000

Position Type

We have 1 available position

Job Title: Director of Marketing Defence
Requisition Number: 2635
Date: October 9 2026
Location 1: Ottawa ON
Remote: Hybrid
Business Unit: Defence and Space
Department: Marketing & Sales
Job Type: Full-time
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