Director of Content Strategy

Director Content Strategy

Job Type: Full Time
Location: Toronto Canada
Salary: $100 - $115k CAD Performance Incentive

Job purpose:

The Director Content Strategy is responsible for transforming Goways content into a strategic growth engine. The role sits at the intersection of Brand and Digital Experience ensuring content is shaped by business priorities customer needs performance insights and high creative standards.

Reporting to the VP Marketing this leader oversees content planning editorial strategy creative operations and future DAM/CMS governance. The role will lead a multidisciplinary team of writers designers and a project management team.

This role is designed for a strategist who can also operationalize. The successful candidate will bring creative judgment commercial accountability data fluency and the ability to build efficient systems.

What will be your key responsibilities

Content Strategy

• Develop and manage Goway-wide content strategy across B2C and B2B areas including website lifecycle/email social paid media print and partnerships

Creative Leadership and Storytelling

• Own editorial strategy and standards for all content
• Maintain a consistent and distinctive Goway voice across content types and channels
• Identify emerging content opportunities traveler interests advisor needs and destination storytelling angles
• Balance brand storytelling with commercial impact

Creative Operations and Team Leadership

• Lead and develop a production team of copywriters designers and content managers
• Build efficient intake briefing production review approval and publishing workflows
• Act as key approval point for all content
• Drive efficient content output through prioritization templates and process improvements
• Create clear standards for briefs creative direction feedback quality control and content governance

Content Performance and Optimization

• Partner with Digital Experience to understand content demand signals audience behavior search performance campaign needs and lifecycle gaps
• Define content KPIs and reporting rhythms that evaluate reach engagement conversion support retention value and operational output
• Use performance data to optimize existing content and inform future content planning
• Ensure content strategy is commercially accountable while maintaining strong editorial and creative standards

DAM CMS and Content Governance

• Help shape future DAM and CMS processes governance metadata and content lifecycle management
• Create systems that make assets easier to find reuse update retire and measure
• Partner with Technology and Digital Experience on content operations requirements for major platform initiatives

What are we looking for

Experience:

• Significant experience in content strategy editorial leadership brand storytelling content marketing or a related discipline
• Proven ability to lead content planning and production across multiple channels ideally including web email/lifecycle social and paid media
• Experience leading cross-functional creative teams including writers and designers
• Demonstrated ability to improve content operations through stronger intake briefing prioritization review approval publishing and reporting processes
• Experience using performance data audience insights SEO/search signals campaign needs or customer behavior to guide content decisions
• Experience in travel tourism publishing media lifestyle or another content-rich category would be an asset

Traits:

• Strong creative judgment with the ability to shape compelling commercially effective content across channels and audiences
• Strategic thinker who can connect content planning to business goals customer needs and digital performance
• Comfortable balancing creative quality with commercial accountability operational efficiency and measurable outcomes
• Data-fluent and curious with the ability to interpret performance signals and translate insights into sharper content decisions
• Highly organized operator who can build repeatable workflows standards templates and governance systems for a high-volume content environment
• Collaborative leader who can partner effectively across Brand Digital Experience Sales Technology and external contributors
• Clear communicator with strong briefing feedback prioritization and stakeholder management skills
• Adaptable and future-focused with an interest in AI-assisted workflows content systems DAM/CMS evolution and continuous process improvement

What can you expect from Goway
Imagine working for a company where your career feels like an adventure. At Goway youll join a global community that supports one another:

• We offer a competitive salary accompanied by performance incentives and we place real importance on time away from work such as paid personal days for when life calls for them and your birthday off each year.
• Your future matters to us so we match your RRSP contributions and provide comprehensive medical dental and vision coverage.
• Our commitment to professional growth means youll have access to continuous learning and industry-leading training that keeps you at the forefront of travel innovation.
• Travel is in our DNA so youll enjoy exclusive perks and discounts on worldwide getaways.
• Since we operate across Toronto Vancouver Los Angeles Manila Sydney and beyond youll collaborate across cultures and shape a career path that reflects your ambitions.
• Goway is an equal-opportunity employer. We celebrate differences and are committed to fostering an inclusive workplace for everyone. We appreciate every applicants interest. Please be advised that only those selected for an interview will be contacted.

How to Apply:
If this role feels like your next step click Apply Now to create your profile upload your CV and share a few details about yourself. Our talent team reviews every application and if your experience aligns with our needs we will reach out to set up the next step.

AI Screening Disclosure
To help us fairly and efficiently review applications we use an automated screening process to assess responses to pre-determined questions. This initial step ensures all candidates are evaluated consistently. Qualified applicants will be reviewed by our recruitment team for further consideration.

Additional Notes
Goway Travel Ltd will retain applications notifications and records related to this posting for three years reflecting our commitment to fair and equitable hiring practices.

Recruitment scams & fraud warning:
Please be aware of any suspicious emails or WhatsApp activity from individuals pretending to be recruiters or senior personnel at Goway Travel. We will never ask you to install an app during the recruitment process. If you receive a message of this nature please ignore it and report it to Goway.

About Goway
Founded in Toronto in 1970 by Australian economist Bruce Hodge Goway has evolved from a one-person dream into a family-owned global leader in tailor-made travel. With our headquarters in Toronto and hubs in Vancouver Los Angeles Sydney and Manila our team of over 700 talented employees designs travel experiences in more than 115 countries across all seven continents. Were united by a passion for travel and are committed to doing the right thing: supporting diversity equity inclusion and sustainable tourism that enriches local communities. Whether working remotely or side by side in one of our offices we operate as one forward-thinking team transforming wanderlust into life-changing adventures for our fellow Globetrotters. Discover more at .

Required Experience:

Director