Director, Media Planning

WPP Media is seeking a Director Planning to lead integrated media strategy for Universal Pictures. This role is responsible for driving holistic insightled planning across a portfolio of theatrical film releases overseeing campaigns from strategy through execution and reporting.

You will act as a senior client partner providing leadership across planning activation and investment teams while working closely with the Group Director and US counterparts to ensure seamless delivery innovation and bestinclass media solutions.

• Lead development of holistic filmspecific media plans aligned with Universals business and marketing objectives
• Partner with the Group Director to ensure strategic alignment across all titles
• Provide strong insightdriven POVs rooted in data audience understanding and communication goals
• Present media strategies performance updates and recommendations to senior client stakeholders
• Proactively track and share media technology and category trends

• Maintain full accountability for all aspects of media plans from strategy through execution and postcampaign reporting
• Oversee campaign activity across all films ensuring excellence in delivery and optimization
• Collaborate with Investment Activation and Performance teams to ensure best practices market considerations and effective budget allocation
• Manage plan changes and communicate updates clearly and promptly to Universal
• Support ad hoc initiatives including pacing spend projections and scenario planning

• Lead mentor and develop a highperforming planning team
• Ensure clear delegation accountability and timely feedback
• Act as backup for the Group Director and Associate Director as needed
• Collaborate closely with US teams to ensure crossmarket alignment
• Partner with Activation and Investment leadership to drive consistent processes and ways of working

• Bachelors degree in Advertising Marketing Business Communications or equivalent experience
• 8 years of media experience with deep expertise across planning and integrated media
• Strong understanding of all major media channels including TV digital social search OOH and emerging platforms
• Proven ability to translate data into clear compelling strategic recommendations
• Confident polished communicator with strong clientfacing presence
• Experience working on entertainment or film accounts is a strong asset

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media please send an e-mail to GroupM Leave Administration ator call and let us know the nature of your request and your contact information.

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$110000 - $160000 CAD