Director, Growth Marketing

Position Summary:

This is a builder role not a maintainer role equal parts strategy and execution. Youre the most senior growth marketing hire on a team thats re-building its demand generation engine. Youll have the budget a team and direct access to leadership to do it.

Youll be marketing into two of the most sought-after B2B buyer groups in health tech: payers with long procurement cycles and multiple clinical/financial stakeholders and providers balancing patient experience against margin pressure. If you want to prove you can build and run demand gen at enterprise scale in a category where the sales cycle actually tests your craft this is that proving ground.

Youre inheriting a full well-funded MarTech stack Salesforce Pardot Bizible Demandbase and Qualified and the website itself but the job isnt to just run any of it as-is. We want someone who rebuilds how that stack operates to be agentic-first: designing AI agents that pull signal to plan campaigns launch and sequence them across channels and continuously test and optimize without manual hand-offs between tools.

What Youll Do:

• Own and optimize our tech stack and website
• Own pipeline generation across paid search paid social (LinkedIn) SEO content lifecycle/email and account-based marketing
• Continuously test messaging creative and campaign structure and bring examples of non-boilerplate campaigns that actually moved pipeline
• Own reporting: define KPIs and dashboards and keep pipeline numbers trusted by Sales
• Own the AI-Native Workflow strategy and AI Engine Optimization (AEO): as buyers increasingly use LLMs to research vendors you have ideas on how to build Leagues presence in those results
• Strategically partner cross-functionally with Sales Product Marketing and Revenue Operations

Security-Related Responsibilities

• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employees role and responsibilities
• Responsibility and accountability for executing Leagues policies and procedures within the department/ team
• Notification of HR Legal Compliance & Security of any incidents breaches or policy violations

What Youll Bring:

• 7 years in B2B demand generation or growth marketing with real ownership of pipeline outcomes not just campaign support
• Enterprise background: youve marketed to large complex organizations with long sales cycles and multiple stakeholders; payer or provider experience is a strong plus
• Hands-on across the full stack: paid search paid social (LinkedIn) SEO content and account-based marketing
• Fluent in the pipeline metrics that matter here MQL/SQL/SQO conversion pipeline contribution cost per opportunity not just CAC/LTV/ROAS
• Real experience building AI agents or automations not just prompting a chatbot bonus if you already gravitate toward MCP-first Salesforce-native tools
• Strategic and hands-on: youre equally excited to set the plan and execute it
• Bonus: experience with ABM platforms like Demandbase or 6sense
• Bonus: experience in HealthTech FinTech InsurTech or other large enterprise-focused products

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with Leagues needs a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
• The final step is an offer which we hope you will accept!
• Prior to joining us we conduct reference and background checks. Additional checks could be required for US Candidates depending on the role you are exploring.