Director, Global Digital Marketing Enablement

The Director Global Digital Marketing Enablement plays a critical role to senior leadership supporting multiple highpriority strategic programs that are shaping the future of Global Digital Marketing (GDM). This role is a strategy discovery and documentation lead operating at the center of complex transformation initiatives.

The role partners closely with the Global Head of Digital Marketing to inform strategy explore options document clear recommendations and support implementation across key transformation programs including but not limited to:
1. Global Digital Marketing Optimization
2. Data & Measurement Strategy governance and enablement
3. Martech and marketing vendor assessment evaluating future state needs and decisions to build vs. buy new capabilities

Success in this role requires the ability to rapidly understand complex topics build a strong fact base synthesize perspectives from diverse stakeholders and translate vision and ambiguity into clear compelling strategic narratives and roadmaps. This role requires a strategic thinker with consultingstyle problemsolving skills strong collaboration instincts and the confidence to contribute meaningfully to ideation and decisionmaking.

Position Responsibilities:
Strategic Program Support & Partnership

• Act as a key strategic partner and thought collaborator to the Global Head of Digital Marketing supporting multiple priority transformation programs.

• Partner closely to draft options frameworks and recommendations for exploration and executive decisionmaking.

• Provide structured support across strategy development discovery documentation and synthesis.

GDM FutureState Optimization

• Support analysis and strategy development related to GDM futurestate optimization including structure scope and goal prioritization.

• Contribute to building and documenting a 13 year roadmap.

• Integrate future state with Marketing Redesign roadmap / priorities.

• Participate in Marketing Redesign program helping define futurestate ways of working for Global Digital Marketing.

• Help articulate tradeoffs and implications of different operating model scenarios.

• Document targetstate views decision logic and sequencing considerations.

• Assess future state AI / technology capability requirements and assess vendor options.

Data & Measurement Strategy Support

• Partner with stakeholders across the Data Office AI teams GDM and offshore teams to inform datarelated strategy.

• Help build a clear fact base that articulates the current state of data CDP AI and measurement capabilities.

• Identify organizational and capability gaps impacting personalization analytics and decisionmaking.

• Contribute to defining a practical plan of attack to address these gaps over time.

• Help govern key initiatives that address gaps and support executive level reporting.

Documentation Synthesis & Executive Storytelling

• Translate complex ideas concepts and vision into clear structured and compelling PowerPoint materials.

• Synthesize inputs from multiple stakeholders into concise insights and recommendations.

• Maintain strong documentation of assumptions decisions and open questions to support momentum and continuity.

Stakeholder & Workstream Coordination

• Coordinate and support regular working team meetings across programs to ensure work progresses at pace.

• Partner with crossfunctional stakeholders across GDM Data and AI teams to gather inputs and validate direction.

• Help manage interdependencies across workstreams and surface risks or gaps early.

• Foster collaborative productive working relationships in a highly matrixed environment.

Required Qualifications:

• Strong PowerPoint and storytelling skills with experience turning strategy vision and ambiguity into executiveready materials (consulting or strategy background strongly preferred).

• Strategic thinker who actively contributes to ideation and problemsolving not just execution.

• Experience working in large global marketing organizations with a solid understanding of core processes for creative development and campaign delivery.

• Analytical and datadriven mindset with the ability to define success measures and articulate impact.

• Strong collaborator with confidence working across senior stakeholders and complex agendas.

• Ability to operate with structure discretion and sound judgment.

• Prior experience at Manulife is an asset.

• Bachelors degree with 10 years of experience

• MBA preferred.

Why This Role Matters
This role sits at the intersection of strategy structure and execution enabling Global Digital Marketing to evolve deliberately rather than reactively. It provides senior leadership with the clarity rigor and strategic support needed to make informed decisions and move complex initiatives forward with confidence.

When you join our team:

• As part of our global team well support you in shaping the future you want to see.

• Well empower you to learn and grow the career you want.

• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.

If you are applying to this role in Massachusetts please note the salary range is $128550 - $222820 USD. Additionally employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.