Director, eCommerce Merchandising
Job Summary
Location:
TorontoAddress:
100 Queens Quay East Toronto Ontario M5E 1V3 CanadaJob Title:
Director eCommerce MerchandisingCanada Goose isnt like anything else. Weve built something great something special - an iconic brand with an inspirational and authentic story. At the heart of it is our promise to empower true exploration of all kinds. At Canada Goose youre part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by our purpose to embolden explorers and preserve the planet they roam. We endure any condition observe every detail and are building a community that believes in living bravely and coming together to support game-changing people.
Here opportunities are everywhere - to try something new to learn to do meaningful and impactful work and theyre yours for the taking.
Position Overview:
The Director Ecommerce Merchandising is responsible for driving commercial performance through bestinclass digital merchandising strategies across the Ecommerce channel. This role owns the endtoend onsite merchandising experience with a focus on maximizing conversion customer engagement UPT and lifetime value. As a senior leader the role partners closely with Marketing Product Planning Digital Experience and Regional teams to deliver a cohesive highimpact customer journey.
What Youll Do:
Merchandising Strategy & Commercial Ownership
- Define and execute a Global Ecommerce merchandising strategy aligned to product commercial and growth objectives
- Own onsite performance KPIs including conversion rate AOV UPT sell-through and revenue contribution
- Translate seasonal and commercial priorities into clear onsite strategies across homepage PLP PDP and campaigns
- Through strong collaboration with Merchandising and Planning manage onhand inventory to ensure alignment with Ecommerce demand enabling optimal availability minimizing missed demand and maximizing revenue contribution against commercial expectations
Onsite Experience & Presentation
- Lead digital presentation standards across categories and collections
- Oversee taxonomy navigation search and product discoverability to drive ease of shopping and clarity
- Elevate the merchandising experience to align with and uphold brand standards across all touchpoints
- Ensure content imagery and product sequencing reflect customer intent
Launches & Trading
- Partner with Planning Merchandising Marketing and Digital Content to execute campaigns product launches and peak trading moments
- Drive agile trading decisions based on real-time performance inventory availability and customer signals
- Accelerate category growth through strategic merchandising decisions
- Optimize end-of-life strategies to balance brand integrity and sell-through
Analytics & Optimization
- Apply data-driven insights to shape content and merchandising strategies reflecting customer engagement patterns and future purchase intent
- Use data and analytics to enable a test-and-learn approach that continuously optimizes performance
- Partner with Analytics and CRO teams to prioritize experiments that unlock commercial upside
- Establish insights-driven frameworks for product placement cross-sell and personalization opportunities
Global & Cross-Functional Leadership
- Set global merchandising standards and best practices while enabling regional relevance and localization
- Drive bestinclass online merchandising through scalable processes and a team culture focused on continuous improvement and launchoverlaunch performance gains
- Lead and develop a high-performing Ecommerce merchandising team
- Act as a key stakeholder in digital transformation initiatives
Lets Talk About You:
- 812 years of experience in Ecommerce merchandising digital retail or online trading ideally within premium or luxury retail
- Proven track record of driving commercial growth through onsite merchandising optimization
- Strong understanding of customer journeys digital best practices and omnichannel commerce
- Highly analytical with experience leveraging data to influence strategy and execution
- Demonstrated leadership experience managing and developing teams
- Excellent stakeholder management and communication skills comfortable operating at executive level
Key Success Metrics
- Ecommerce revenue growth and contribution
- Conversion rate AOV and UPT improvement
- Sell-through and inventory productivity
- Customer engagement and repeat purchase behavior
- Speed and effectiveness of campaign and launch execution
Whats in it For You
A company built on Canadian roots and heritage
Your work is recognized with a comprehensive and competitive Total Rewards Program
Opportunities for career growth through numerous internal and external programs
Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
Be a part ofCG Gives. Donation matching and paid volunteer time to help the organizations you care about
Access to tools and resources to support physical and mental health embracing change and connecting with colleagues
Inspiring leaders and colleagues who will lift you up and help you grow
Salary Range:
$145000.00 - $181000.00 / yearAbout the salary range: Were committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. When we make an offer we consider the responsibilities of the position market data and internal equity to ensure consistency across our team. Your actual offer will depend on your experience skills and alignment with the role.
Vacancy status: This posting represents an active vacancy for which we are currently hiring.
At Canada Goose we believe that belonging goes beyond mere inclusion. Its about being part of a community that values supports and empowers you. We thrive when we can be our authentic selves. Our community is built on empathy and the understanding that every individuals experience is unique and every voice is important. We also recognize that communities are ever evolving and that our work is never done. At Canada Goose belonging is more than just an idealits the key to unlocking our collective potential taking us further together.
Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
There are multiple ways to interview with us! If you require any interview accommodation for your interview please e-mail us at
Required Experience:
Director