Director, Content Marketing
Job Summary
The Director of Content is responsible for owning Emburses content strategy and editorial function end-to-end blogs case studies whitepapers analyst-informed reports and thought leadership connecting every piece of content to pipeline and campaign outcomes not just publishing volume. This individual will manage a Content Writer partner closely with Multimedia on video and build the editorial framework behind Emburses Expense Intelligence narrative.
As a key marketing leader the Director of Content will work in tight coordination with the Social/Demand Gen team so content strategy actively shapes what goes out on social without owning social execution. They will manage the agency relationships that extend the functions production capacity govern the use of AI-assisted drafting workflows and build the measurement framework that connects content to pipeline reporting content performance and strategy to Brand Marketing leadership on a quarterly basis.
- Content Strategy & Editorial Leadership:
- Own the content strategy and editorial calendar across blogs case studies whitepapers analyst reports and thought leadership aligned to active GTM campaigns and Emburses Expense Intelligence brand narrative.
- Own content-to-campaign mapping targeting 8090% of content tied to active GTM campaigns rather than produced in isolation.
- Cross-Functional Collaboration & Stakeholder Engagement:
- Maintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification without owning social execution.
- Partner with PR & AR Product Marketing and Demand Gen to ensure content has advance visibility into campaigns launches and announcements.
- Team & Agency Management:
- Manage and develop the Content Writer providing editorial direction review and craft coaching.
- Manage agency and contractor relationships supporting content production including briefing governance and quality control.
- Oversee AI-assisted drafting workflows keeping human editorial judgment firmly in the loop.
- Search AI Visibility & Measurement:
- Own the AEO/GEO content strategy structuring content for LLM-driven discovery (ChatGPT Perplexity Gemini) alongside traditional SEO.
- Build and maintain a content measurement framework connecting performance to pipeline and MQA influence not just traffic or engagement.
- Deliver a quarterly content strategy and performance readout to Brand Marketing leadership.
- Multimedia & Brand Integration:
- Collaborate with the Multimedia Creator to integrate video into the content strategy including case studies testimonials and explainer content.
- Ensure all content reflects Emburses brand voice and messaging framework across every format and channel.
Education:
- Required: Bachelors degree
- Preferred: Masters in Marketing Communications or a related field
Experience:
- Required: 7-10 years of proven experience in B2B content marketing or content strategy ideally in SaaS fintech or financial services including 3 years leading content strategy or managing writers and agencies.
- Preferred: Experience building or scaling a content function from the ground up including AEO/GEO content strategy for LLM-driven discovery.
- Experience managing external agencies or freelance contributors including contract oversight and quality governance.
Additional Eligibility Qualifications
Required Skills:
- Strategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomes.
- SEO & AEO/GEO Fluency: Strong grounding in SEO plus working knowledge of emerging AEO/GEO practices for LLM-driven content discovery.
- Cross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into it.
- Leadership & Team Development: Ability to manage and grow a direct report plus manage external agency relationships.
- Editorial Craft: Excellent writing and editing skills across executive-level and technical B2B content.
- AI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment.
- Measurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influence.
- Excellent Communication: Strong verbal written and presentation skills for leadership readouts and cross-functional alignment.
- Travel Flexibility: Willingness to travel occasionally (0-10%) for team agency or company events.
Required Experience:
Director
About Company
Control spend your expense management and corporate travel management with Emburse. Select the best expense management software for your business or organization from our list of award-winning products and software.