Director, AI Product Marketing

AI is reshaping the identity security market faster than most vendors can track. Chief AI Officers have become a real buying force. Non-human identities are growing faster than human ones. Every major IAM vendor is claiming an AI story saturating the market with promises and few who can actually deliver.

This role exists to bring RSAs AI product story to market: differentiated bold and built to win. The Director of AI Product Marketing understands the AI buyer deeply enough to craft the message arm sellers in the field and in front of customers and represent RSA with press analysts and influencers. They know what a Chief AI Officer worries about and how the surge of AI creates new risk for organizations and users. They understand how RSAs solutions address current and future AI identity risks and can position RSA as the trusted security partner across the entire AI identity lifecycle.

This is a senior individual contributor role for a self-starting innovator with GM mentality. This role will obsess over AI product performance and constantly look for ways to support growth in the business.

Principal Responsibilities:

• Own RSAs AI positioning and narrative end to end from the market message to the field tools to the external content that reaches CAIO and CISO buyers with crisp differentiated positioning for how RSA fits into an enterprises AI strategy.
• Build the messaging architecture buyer personas and buyer journeys for the AI portfolio from the Chief AI Officer and CISO down to the practitioner and keep them current as the market moves.
• Run competitive intelligence for the AI portfolio: track how the IAM field is moving on AI maintain win/loss insight and turn it into sharper positioning and fast field response.
• Lead go-to-market for AI product launches: message package tier sequence and coordinate across product demand gen sales and PR so releases land with impact.
• Partner with product to translate roadmap into a market story and to shape pricing and packaging so RSAs AI offers are easy to buy and hard to discount.
• Build relationships with the AI industry analysts at Gartner Forrester IDC and others: brief them regularly respond to Magic Quadrant and Wave inquiries and shape how RSA shows up in the research buyers rely on.
• Talk to customers to get deep into what they know they need and surface the opportunities they may not yet realize they have.
• Work closely with field CTOs to craft and tell RSAs AI stories and present to customers and partners.
• Build and deliver the sales enablement that makes RSA sellers credible in AI conversations: battle cards demo narratives talk tracks short-form video and competitive responses plus the training and certification to put them to use.
• Create the assets that make RSAs AI solutions tangible: solution briefs datasheets demo videos website and landing page copy and other customer-facing content.
• Develop the thought leadership that earns RSA a seat at the AI security table and serve as a credible public voice: point-of-view pieces contributed bylines and the narrative backbone for conference keynotes.
• Build the proof: case studies references and customer stories that show RSAs AI claims are real not roadmap.
• Measure what marketing produces: content usage pipeline influence competitive win rate and analyst standing and iterate on what actually moves the number.

Skills:

• Command of the product marketing fundamentals: positioning messaging personas segmentation launch competitive intelligence pricing and packaging input and enablement with the writing and storytelling chops to execute all of it personally.
• A track record of shipping positioning and content that sellers actually used and buyers actually responded to ideally in B2B security or enterprise software.
• Meaningful time spent at the intersection of AI and identity and access management.
• A working understanding of how AI buying decisions get made across the Chief AI Officer CISO and IT and the governance regulatory and compliance frameworks those buyers are navigating in an AI-first world.
• A concrete point of view on what differentiated AI positioning looks like and the hands-on skill to produce it personally at speed as an individual contributor rather than through a team.
• An AI-first way of working that meets modern buyers where they are.

Full-time non-Sales US employees are also eligible for annual discretionary bonuses that are funded based on prior year company performance. RSA Sales team members are eligible to participate in company commission plans.

In addition RSA offers its eligible US employees a comprehensive array of benefit programs including flexible paid-time-off health disability and life insurance and a 401(k) retirement plan with company matching contributions.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RSA are based on business needs job requirements and individual qualifications without regard to race color religion national origin sex (including pregnancy) age disability sexual orientation gender identity and/or expression marital civil union or domestic partnership status protected veteran status genetic information or any other characteristic protected by federal state or local laws. RSA will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training. All RSA employees are expected to support this policy and contribute to an environment of equal opportunity.

If you need a reasonable accommodation during the application process please contact . All employees must be legally authorized to work in the US. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time including prior to the advertised closing date.

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